Instagram was launched in 2010, and quickly became the preferred social network for Internet users. Indeed, posting videos and photos appeals to users, and today it boasts over 2 billion monthly active users. What's more, this social network is one of the most widely used by advertisers, with an audience focused on young people and offering immense potential. However, there are a few precautions to take into account before publishing an Instagram Real, check your settings before publishing a Real. In this article, let's find out together how many Instagram downloads there are?
What are the key figures for Instagram worldwide in 2023?
In 2023, the stats are huge on Instagram:
- Today, it boasts over 2 billion monthly users
- In fact, in the first quarter of 2023, Instagram became the second most downloaded application in the world after TikTok.
- It also ranks 8th mobile applications with the most active users
- It is one of the 5th applications with the highest uptime
- Every day, more than 95 million photos and videos are published on the site.
- In 2022, the application was downloaded 547 million times. Since its creation in 2010, it has been downloaded 3.8 billion times.
- In March 2023, the application received 6.18 billion visits, of which 2.13 billion were unique visitors.
- The average time of a visit on Instagram is 16min 37
- Instagram is also the 8th most searched term on Google.
What will Instagram look like in France in 2023?
In France, Instagram has a rather special place:
- She is one of Instagram's 23.7 million users
- Users are aged 16 to 64, and use the application at least once a month
- 19.4 % of French users make Instagram their favorite network
- French people spend an average of 8 hours 36 minutes on Instagram
- She is the 5th most downloaded application in France.
How will people use Instagram in 2023?
Typically, users use it to share photos and videos, to find entertaining content, to search for branded products :
- Instagram is the most-used app for watching video content after YouTube, with viewing time edged out by TikTok, but in third place
- Android users spend an average of 13h49 per month on the application
- 58.5 % of users visit the application daily
- 15.2 % of social network users rank Instagram as their favorite network
- The hashtag #love is the most widely used on Instagram, with over 2 billion posts attributed to it.
In short, Instagram is a platform that's used a lot by young people. Today, we can see influencers making names and money on this social network, moreover, certain practices are in vogue to buy Instagram followers. If you're a business, Instagram could be an interesting niche. What do you think? Let us know what you think in the comments section.