Holy Energy Becomes We Are Holy: What's Changing in 2026

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Holy Energy is now called We Are Holy since September 2022, with the launch of a new caffeine-free line: the Holy Iced Tea.

Box of Holy Iced Tea by We Are Holy (formerly Holy Energy)
Box of Holy Iced Tea by We Are Holy (formerly Holy Energy). ©Antonin for Alucare.fr

Why the name change?

In 2022, Holy is no longer limited to energy drinks.

The brand is also launching a line of iced tea, so keeping “Energy” in the name no longer made sense. The new name is, We Are Holy, covers all products.

A new line of iced tea

The major new development behind this rebranding is the Holy Iced Tea, an iced tea sugar-free Designed to keep you hydrated all day long. The first flavor combines the’acai based on hibiscus tea, for a clean, fruity flavor that’s lighter than the original line.

Side composition, the Iced Tea claims:

  • Less than 20 calories per serving, no added sugar
  • Enrichment with antioxidants and in fibers
  • A formula caffeine-free, suitable for consumption throughout the day

Price and Packaging

The pocket of 35 servings is sold for 27,99 €or approximately €0.80 per serving. Special value packs can help reduce this cost even further.

The brand emphasizes the sustainability About the packaging: the sleeve is 100 % recyclable, combined with a stainless steel pot reusable to reduce waste.

You can also add a few accessories, including a 700-ml glass bottle with premium flocked finish and a 500 ml plastic shaker, available individually or in packs.

Holy Energy and We Are Holy, it's the same company. The name is simply changing to reflect a broader product lineup: the energy drink on one hand, and the new iced tea on the other.

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