Snapchat is famous as the application of playful, quirky, and sometimes insane filters that users can apply to edit their photos and edit little videos. The majority of these filters are designed by Snapchat and are common to all users, but some are more suited to where you are (eg a city or other public space). Some of these filters are paid, we will enlighten you on the categories of Snapchat filters with their costs.
What are the different Snapchat filters?
Snapchat filters (unlike Snapchat lenses) are still layers of coating that can be added to your photos or videos. They can be divided into two broad categories: Personal Filters and Community Filters.
Community filters, as they are called, are common to all users, while custom filters are intended for personal or professional needs. Each of these filter categories includes moment filters and geofilters.
Moment filters are used broadly and are available everywhere, while geofilters are limited to specific areas. This is how professionals have personalized filters, making Snapchat a great advertising medium, which in addition to attracting consumers, leads them to relay the distribution of your brand and your location to their Snapchat followers.
How much do you have to pay to use a Snapchat filter?
- Community filters can be used free of charge by the general public.
- For personal filters, the Snapchat team will review your request and only accept it if justified. Until then, you will be required to buy your personalized filters (known as ephemeral), particularly recommended for immortalizing major milestones. They are accessible within a geographical area that you can designate beforehand at the time of design, at a price starting at €5.
- As for companies, they pay to obtain a geofilter that represents their image (permanent filter), which can last for one year (annual filter). To do this, you will need to create an advertising account from a professional account on the Snapchat platform, with a few conditions:
- The price is fixed only when the filter order is registered.
- Snapchat does not provide for restitution following the termination of the contract of an annual filter that has already begun to be used. Currently, annual filters cannot be procured through API providers.
- You can once per hour switch the realization of an annual filter (exchange of creation of an annual filter). The Snapchat team will evaluate each new template to verify that the filter meets their guidelines.
