TikTok's "For You" section is the equivalent of Instagram's "Explore" menu. It constitutes an endless thread of content, fed by the algorithm of the social network, in different ways depending on the profile of the user. That said, this section can very well be customized to suit your tastes. Follow the guide to get exactly what you are looking for on this platform.
What is TikTok For You and how does it work?
This is the tab that translates the tastes of the user, its content varies according to the centers of interest of each user. In order to maintain the unique experience, the content offered also evolves with the orientations of the user. To ensure this mission, TikTok has implemented a very efficient algorithm to collect and process preference data.
How does TikTok's algorithm work?
TikTok's algorithm is the system that determines which videos to feature on a user's "For You" page, taking into account their preferences. It decides what content is displayed, resulting in a highly targeted “For You” section.
Customizing your preferences will help TikTok better filter the content offered and adjust its suggestions. For example, you can subscribe to the account of a particular user if you like his publications, in order to be alerted each time he makes a new one and find it more easily in a separate page.
What types of data are recorded by TikTok?
TikTok considers three major factors:
- Your interactions (your reactions, your shares and subscriptions, or the content you have created),
- Video information (captions, hashtags or sounds used)
- Account and device settings.
The importance of each piece of content, however, is rated based on how long you spend on it (watching a video to the end will matter more than any other metric). But TikTok still offers content in line with your interests, without cloistering you in your cradle of selection. It therefore happens that content that does not seem consistent with your expectations is presented, in order to encourage you to explore various themes in relation to your habits.
However, you can adjust the list of suggestions if you prefer to stick to your choices.
How to have a “tailor-made” For You section?
You can choose what appears in your For You page thanks to a few manipulations:
- You can configure your interests from the settings:
- Log in to TikTok.
- Press the three horizontal stripes above.
- Go to the "Settings and privacy" menu.
- Swipe down and go to "Content Preferences".
- Choose “Update Interests”.
- Set your favorite topics from the list of interests.
- Validate with "Save".
- You can also mark a video you like or dislike to refresh your favorite topics.
- Subscribe to the accounts of users you'd like to see more content from.
- Don't forget to favorite keywords or hashtags to quickly see related videos.
TikTok is further introducing a smart targeting system to make it easier to personalize the viewing experience of its users, helping them weed out videos they don't want to be listed in their "For You" or subscriptions, based on search criteria (keywords or hashtags). He is also working on a new content classification system based on the degree of importance of topics.
