Having become a reference social network with a mobile application download rate far exceeding that of its competitors, TikTok is profitable to generate additional income or to become famous. All it takes is a bit of strategy to use it wisely and to choose the right time to post. In the rest of this article, we will explain how TikTok works and when it is favorable for posts.
How often should you post on TikTok?
The basic principle of TikTok (also called "Tiktok's golden rule") is to post at least once a day. In this way, users will already be able to see your existence and your diligence in creating content. By posting regularly, you will make them eager to meet you with new things to bring them.
If you've noticed, that's what influencers who have a large number of subscribers on platforms like YouTube do. Also, the habit of seeing them pop up frequently raises many questions when they suddenly stop posting. It is for this reason that the regularity and continuity of daily publication are elementary practices. At the same time, you will see that by increasing the average of your daily publications (up to three times a day), you will strengthen your visibility on TikTok.
What time of day is best to post on TikTok in 2022?
The choice of videos to publish on the "For you" page is made by TikTok's algorithmic system based on the rate of engagement and the recurrence of views. Your videos will therefore potentially not have many shares and views if they are not interactive enough. This is why the time of publication plays a decisive role and can have a decisive influence.
Knowing how to publish when the most users are connected increases the chances of extending the impact of your content. Ideally, the time slots for posting on TikTok are 6 to 10 a.m. in the morning and 7 to 10 p.m. in the evening.
Here are the approximate times when it is advisable to post on TikTok according to the day of the week:
| Day
|
Hour | |
| Morning
|
Afternoon / Evening
|
|
| Monday | 6 hours / 10 hours | 22 hours |
| Tuesday | 2 hours / 4 hours / 9 hours | 18 hours |
| Wednesday | 7 a.m. / 8 a.m. / 10 a.m. | 23 hours |
| Thursday | 9 a.m. / 12 p.m. | 7 p.m. / 9 p.m. |
| Friday | 5 hours | 1 p.m. / 3 p.m. |
| Saturday | 11:00 | 7 p.m. / 8 p.m. / 10 p.m. |
| Sunday* | 7 hours / 8 hours | 2 p.m. / 4 p.m. |
*TikTok users online on Sunday are more numerous since it is a rest day for most, so the chances of visibility are multiplied.
For even more success with your posts, you can also consult our article https://www.alucare.fr/quels-sont-les-meilleurs-hastag-de-tik-tok-pour-2022/.
