Meta announces the appointment of Pierric Duthoit to the Country Director in France. He officially took up his new post at the end of August 2025, succeeding the organization set up after the promotion of Laurent SollyFormerly Vice-President Southern Europe, Pierric has been Vice-President Europe since the beginning of the year. In his new role, Pierric reports directly to Derya MatrasVice President EMEA at Meta.
An international profile and recognized digital expertise
A graduate of Saint Cyr (Commandant Morin promotion) and HECPierric Duthoit has had a rich and varied career.
- From 2005 to 2010, he was CEO of the Russian women's media company Woman Journal.
- He then joined Meeticwhere he successively becomes country manager FranceDirector of Digital Marketing Europe, then Director of Customer Acquisition and Media Purchasing.
- In 2014, he joined Google in Moscow as Sales Director, before taking over as Sales Director for the MENA (Middle East and North Africa) zone, based in Dubai, in 2017. Here, he oversees the consumer, public, automotive, tech and telecoms sectors.
- In 2021, he joins Meta as Sales Director (retail and luxury goods), before being appointed Director Business France in 2022.
- In 2023, he joins Coty to the Chief Digital Officera position he held until his return to Meta this year.
Reactions and statements
On the announcement of this appointment, Derya MatrasVice President EMEA at Meta, said:
"I'm delighted that Pierric will be leading our activities in France. His great expertise in the technological field and his bold, innovative approach will be essential drivers of our growth in France. I'm convinced that Pierric's leadership and vision will inspire confidence in our team and our partners."
On his side, Pierric Duthoit expresses his enthusiasm for this new stage:
"It's an honor to hold the position of Director for France at Meta. Our country is a world leader in innovation and artificial intelligence, and Meta is at the forefront of transforming business performance through AI. I'm excited to bring this superintelligence to our advertisers, unlocking new opportunities and creating powerful synergies that will shape the future of marketing."
Finally, Laurent Sollynow Vice-President Europe, stressed the importance of this appointment:
"I'm very pleased that Pierric will be leading our activities in France - he will play a crucial role in strengthening our partnerships in this strategic market and generating positive performance with advertisers on our platforms."
A strategic appointment for Meta France
With this appointment, Meta confirms its determination to strengthen its presence and partnerships in France, in a context marked by the rise of artificial intelligence and rapid developments in digital marketing. Pierric Duthoit's international experience and strategic vision should help consolidate Meta's position as a key digital player on the French market.
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