Pierric Duthoit is appointed Country Director for Meta France and took office late August 2025. It succeeded the organization established after the promotion of Laurent Solly, who was promoted from Vice President for Southern Europe to Vice President for Europe at the beginning of the year, a position he subsequently left at the end of December 2025.
In this role, Pierric Duthoit reports directly to Derya Matras, Vice President for EMEA at Meta.
An international profile and recognized digital expertise
A graduate of Saint Cyr (Commandant Morin promotion) and HEC, Pierric Duthoit has had a diverse career spanning media, digital marketing, and business development across several countries.
- 2005-2010 : He heads the Russian women's magazine Woman Journal as a CEO.
- He then joined Meetic, where he held the positions of Director for France and Director of the Digital Marketing in Europe, and later director of the’customer acquisition and media buying.
- 2014 : it includes Google in Moscow as sales director, before taking on the role of 2017 the sales department of the MENA region (Middle East and North Africa), based in Dubai, where he oversees the consumer goods, public sector, automotive, tech, and telecommunications industries.
- 2021 : he arrives at Meta as sales director (retail and luxury), and then became Director of Business France in 2022.
- 2023 : he joins Coty to the Chief Digital Officer, a position he held until his return to Meta this year.
Reactions and statements
Derya Matras, Vice President for EMEA at Meta, responded to this appointment:
"I'm delighted that Pierric will be leading our activities in France. His great expertise in the technological field and his bold, innovative approach will be essential drivers of our growth in France. I'm convinced that Pierric's leadership and vision will inspire confidence in our team and our partners."
Pierric Duthoit He himself expresses his enthusiasm for this new phase:
«It is an honor to serve as the director for France at Meta. Our country is a world leader in innovation and artificial intelligence, and Meta »is at the forefront of transforming business performance through AI. I'm excited to bring this superintelligence to our advertisers, unlocking new opportunities and creating powerful synergies that will shape the future of marketing."
Laurent Solly For his part, he emphasizes the importance of this choice:
«I am very pleased that Pierric will be leading our operations in France. He will play a crucial role in strengthening our partnerships in this strategic market and in delivering positive results for advertisers on our platforms.»
A strategic appointment for Meta France
Pierric Duthoit's arrival comes at a time marked by the rise of the’artificial intelligence and the rapid changes in digital marketing. His international experience, spanning Russia, the Middle East, and Europe, and his in-depth knowledge of Meta are key strengths for the group in the French market.
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