What is secretlab?

Gamers are always looking for the best equipment for a better gaming experience. They are very demanding especially when it comes to simulation chairs. Moreover, today several brands of simulation chairs are on the market. It is difficult to choose among a multitude of selection. In this text, we will introduce you to the Secretlab products.

(Image illustration of secretlab gaming chairs. Image taken from the Internet)

A little history

Secretlab is a gaming chair brand. It was founded as a start-up in 2014 by former professional e-sports gamers. Specifically by Ian Alexander and Alaric Choo, specialists in StarCraft. The economy of the founders was at 50,000 $ at the start, moreover, it was the starting capital of the brand. This money was spent on research and development of the project. Then, the first result was a gaming chair: the Secretlab Throne. The latter was launched in March 2015. Then, in October 2015, two other products were launched: the Throne V2 and the Omega. As of the year 2020, Secretlab was able to sell 1 million chairs.

With the onset of the COVID-19 pandemic, the demand for chairs increased, especially as office workers were forced to work from home. Then, in April 2021, the brand released a new baby: the Magnus, a metallic and magnetic office chair.

Brand partners

Secretlab's head office is located in Singapore, all along Braddell Road. But, the company also has a factory based in China. Moreover, the company partners with organizers of official e-sports tournaments especially. The company therefore provides chairs for players. Then, recently, Secretlab introduced a new Game of Thrones-themed gaming chair, in partnership with HBO.

Finance management

In 2019, Heliconia Capital Management bought a stake in the company. This is a subsidiary of the Wealth Fund based in Singapore. The takeover by this company increased Secretlab's market capitalization to an amount of 300 million Singapore dollars. As proof, in 2020 the company made chair deliveries of at least 500,000. Annual operating profit and revenue are estimated to be between $70 million and $350 million in 2020. Tech in Asia even estimated that the company is on course to exceed billions of dollars in valuation in 2021.

The company's awards

In 2020, Secretlab's Omega 2020 product was named the best gaming chair of 2019 by PC Gamer, due to its adjustable armrest. Then in 2020, the same chair was named the best gaming chair by GamesRadar+. Also as part of the nomination, Magnus was awarded Best Gaming Accessory of 2021, by T3. However, in 2020, some users had some complaints about the upholstery of the armchairs, which sometimes peeled off. According to Ang, this is due to unexpectedly high humidity. They insisted that this issue is being resolved. And today, Secretlab bragged about the strength of the products, up to 12 times more durable than others.

The benefits of Secretlab products

(Image illustration of a desk with a gaming chair from secretlab. Image taken from the Internet)

With all the Start-up's achievements and achievements, it is obvious that the company has worked a lot, and evolved a lot. For gamers, Secretlab products have many advantages, including:

A premium brand

Indeed, the company Secretlab offers a totally different approach to gaming chairs. If the other companies offer a wide range of products and prices, Secretlab for its part only produces 3 chairs: Omega, Titan and Titan XL.

What differentiates these armchairs from others is that they are high quality products but with a price a little higher than the others. The line-ups offered by Secretlab are much more readable and easy to understand, especially for someone looking to buy a new gaming chair. Recently, Secretlab launched an inexpensive chair: the Secretlab Throne. However, the chair is no longer on the market, as the sales volume was very low.

The Low-cost model did not do very well for Secretlab, because the company has a high-end image, that is, a premium range. A less expensive model, is out of category for the company. We can then say that Secretlab's gaming chairs are the best.

State-of-the-art chairs

Secretlab is a market leading company. As a result, the company has the privilege of offering quality chairs, having access to state-of-the-art manufacturing technologies in order to achieve advanced designs while using very high quality materials. Moreover, Secretlab has invested millions in R&D to improve products, whether it is an office chair or a gaming chair. Then, Secretlab relies on customer feedback and reviews to improve products.

Non-standard products

The products are thoroughly tested. For this, the chairs are subjected to hundreds of thousands of shocks, falls and movements. These processes ensure that the chairs are durable.

New design methods

Products are subjected to advanced computer simulations and other rigorous laboratory and user testing. At the result of the test, if a few things do not meet the standards and expectations of consumers, the company takes the design back from the beginning. Indeed, each prototype and each component has been carefully chosen to ensure a durable product.

An advisory committee for ergonomics

Changes to Secretlab products are generally based on feedback from testers as well as users around the world. Then, the company set up a standards committee to test the chair's ergonomics. The testers are composed of experts, academics, and especially experts in the field of biomechanics, orthopedics and engineers of ergonomic studies within the company.

Test and opinion on the Secretlab Titan Stealth

Secretlab is a renowned brand for producing quality chairs for esports gamers. In this part, we will reveal the test results of the product: Titan Stealth from Secretlab.

(Image of a Secretlab Titan Stealth chair. Image taken from the Internet)

The test results

For gamers, the chair is an essential aspect, especially for those who spend hours in front of their pc, to work or to play. Secretlab offers 3 different types of chairs including: Omega, TITAN and TITAN XL. The Omega range is reserved for gamers under 1m80 and 110 kg. The TITAN range is ideal for people between 1.75 and 2 meters tall, and weighing up to 130 kg. The TITAN XL is reserved for people measuring between 180 and 208, for a weight of 180kg.

The Titan armchair is in Prime 2.0 PU leather with a Softweave fabric covering, or in Napa leather as well. The test chair is a Titan chair in PU leather and a Stealth finish. However, Secretlab offers chairs in different colors for all tastes. The price of the product is €459 in approved shops. The fabric version is offered at €489 while the Nappa leather version is at €799. If you decide to place an order, the equipment is shipped from Poland, so the delivery is between 2 to 4 days, if it is not available in stock.

The product is under a 5 year warranty, however, warranties are subject to conditions. For your information, a 3-year warranty applies to all functional parts of the chair. Aesthetic defects and damage caused by improper use of the chair are therefore not covered by the warranty. If you want to benefit from the 5-year warranty, share a photo of your chair on a social network of your choice using the hashtag #secretlab.

Prime 2.0 Leather is a new standard of flexibility and abrasion resistance according to the brand. Indeed, the armchair has been designed to be 4 times more durable than the standard version of leather. The material is almost waterproof, especially in the face of small accidents, in particular: humidity. It is very resistant to friction and bending. The chair is also equipped with a cold molded foam, produced via an improved composition to provide better comfort.

You will see a type 40 adjustment at the level of the armrest: it is adjustable in height, that is to say, from front to back, from left to right and at an angle of 45°. These settings offer a very nice finish.

Assemblies

The product is delivered in an imposing box. It is therefore a removable chair, you will be able to assemble the chair yourself. All the elements are well wedged and protected with large seeds and bubble wrap, inside the box. As soon as you open the box, you will be dazzled by a large cardboard sheet as a thank you for being the happy owner of the chair. The map will indicate the measurements needed to assemble the product. First of all, it is specified in the latter that it is necessary to be two people to be able to assemble the chair correctly. You must also carefully read and follow the safety instructions contained in the card.

You will also find the assembly guide in this sheet. To make your task easier, the guides are illustrated with color photos. In addition, you will find a guide to benefit from two years of additional guarantees in a sealed envelope, inside the box. A manual and recommendations for use are also provided to avoid damaging the chair.

Here are the steps for assembling the Titan:

  • Take the aluminum base to insert the 5 wheels;
  • Make sure you get the wheels back in their slots, no need to force too much for them to land properly;
  • Next, lay the base on the ground;
  • Take the class 4 jacks, and place them in the hole in the center of the base;
  • Then place 3 nesting plastics for protection on the cylinder;
  • Unscrew the 4 screws located on the edges of the backrest;
  • Then, slide the seat tilt mechanisms into the back rail;
  • Tighten the 4 screws to hold the backrest to the seat;
  • For information, only one of the two sides has a rail to guide the installation;
  • Covers also come to cover the screws, however, it is not necessary to screw them because they are magnetized;
  • Turn everything over, then fix the tilting system with the other screws that are in the toolbox;
  • Install then screw;
  • Slide the levers to easily adjust the height of the chair as well as the inclination on the metal rods that come out on each side of the tilting system;
  • Attention ! do not unscrew the screw blocking the inclination of the seat if the backrest is not yet fixed to the seat;
  • Finally, place the aluminum base or the jack in the hole of the tilting system;
  • Put the chair back on its wheels and enjoy your new Secretlab chair.

The assembly of this chair is very simple, which is a very good point. Overall, this is a very high quality chair, and despite the price, investing in this seat is a worthwhile investment. Gamers, as office worker this chair will accompany you for years. It will provide optimal comfort to allow you to play games for hours without getting tired.

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