Apart from tea and water, beer is the third most consumed drink in the world. A report by Bank of America and the GlobalData Consumer site has compiled a list to rank the top 10 best-selling beer brands in the world. Snow and Budweiser are at the top of the list and Heineken is at 6th rank. However, alcohol abuse is dangerous for health. You should therefore consume beer in moderation. Find through this guide, which is the best-selling beer in the world.
Ranking of the top 10 best-selling beers in the world
Indeed, China and the USA are the top beer consumers in the world. These two countries are the centers of this study conducted by the Bank of America. The beer market represented more than 660 billion dollars in 2017. Then, 50 beer brands took over 48 % of global consumption. Find below the ranking of the 10 best-selling beers in the world:
- The Snow brand from China: 101.5 million hectoliters of beer sold in 2017;
- The Budweiser brand from the USA: 49.5 million hectoliters of beer sold in 2017;
- The Tsingtao brand from China: 49 million hectoliters of beer sold in 2017;
- The Bud Light brand from the USA: 44.8 million hectoliters of beer sold in 2017;
- The Skol brand from Brazil: 35.1 million hectoliters of beer sold in 2017;
- The Heineken brand from the Netherlands: 34.3 million hectoliters of beer sold in 2017;
- The Harbin brand from China: 29.9 million hectoliters of beer sold in 2017;
- The Yanjing brand from China: 29.7 million hectoliters of beer sold in 2017;
- The Corona brand from Mexico: 28.8 million hectoliters of beer sold in 2017:
- The Coors brand from the USA: 26.5 million hectoliters of beer sold in 2017.
What is Heineken's strength?
Heineken is a very successful beer today. We can say that the design of the beer is an important point for its success. Indeed, to maintain the quality of the beers, they are not made in a single brewery. “Yeast A”, a very valuable yeast, allows the production of Heineken beer which is spread almost all over the world. Speaking of quality, other breweries of this company do not hesitate to buy water, in case the breweries do not have natural water.
Moreover, the strong point of Heineken is also its proposal for continuous innovation. Moreover, the company is not satisfied with its current notoriety alone. Heineken exploits existing communication strategies to the max. The company's marketers do not hesitate to carry out communication campaigns very regularly. And this, to reach and seduce many consumers. In addition, various media are used, in particular: videos, posters, television, etc.
