Are you in the field of communication and marketing? Do you want to choose an approved service provider so that your communication reaches the desired target? You do not know which one to choose ? Through this article, we will detail the difference between a media agency and an advertising agency. Let's go on an information hunt.
What is the definition of a media agency?
First, it is important to clarify that the creation of an advertising campaign is entirely up to the advertisers. The advertiser must therefore put in place a solid strategy to achieve the company's objectives. Although advertisers are strong in determining media planning, they are not strong in terms of media presence. This is why you should call a media agency. The mission of the media agency is to improve advertisers' perception of communication.
His roles
The definition of a media agency is somewhat difficult. Indeed, others qualify it as an advertising agency. For others, the media agency is a communication agency. To clarify, here are the roles of a media agency:
- The agency implements a media strategy according to means;
- Its mission is to draw up media buying schedules. They also provide advice to advertisers;
- The agency monitors and coordinates all national and international actions through social networks as well as digital marketing.
Its services
Indeed, the services offered by a media agency are numerous, including:
- The establishment of the media planning;
- Audience research;
- The purchase of advertising space;
- Monitoring and evaluation of advertising campaigns.
What is an advertising network?
The advertising network, on the other hand, is a company that sells advertising space. To tell the truth, the advertising management is the intermediary between the advertiser who wants to pass his communication, and the media agency who wants to advertise. It is this agency that puts advertisers and the media in contact. Then, the advertising management makes it possible to highlight the communication of the advertisers.
His roles
Here are the roles of an advertising agency:
- Intermediary between advertisers and the various media offering advertising space;
- The management of advertisers' interests regarding the purchase of the various advertising spaces;
- Offer of legal and technical advice in order to gain the maximum number of hearings.
Its services
The services offered by the advertising management are divided into two: first, the advertiser can call on the management as a simple service provider. Its mission is therefore to connect advertisers and the media. However, the management must ensure compliance with the terms of the contract, because the latter is the company's representative to the media.
You can also call on the service as a collaborator: linking and drafting a media action plan. The management must put its skills and experience forward to achieve its mission.
How to find a communication agency in Paris?
We have just seen together in this blog post, what is the difference between a media agency and advertising agency ? We have seen the different roles of each as well as their different services. We will now see together, how to find a communication agency in Paris? Do you have a business or a project that is close to your heart and you want to call on a communication agency in your city? Indeed, a communication agency will allow you to benefit from experts in the content and digital strategy and improve your presence on your social networks.
Nevertheless, you do not know which communication agency to select in the city of Paris and how to compare all those present in this city? This is why today we are going to offer you an online platform that will allow you to compare the best communication agencies in the capital. A communication agency is essential if you want to acquire new customers through advertising but also through attractive visuals that will be present on your various social networks.
This is why it is important to correctly select your future communication agency, in order to benefit from excellent services and potentially increase your turnover. So to find a advertising agency in Paris, there are several websites that offer list the best communication agencies in this city. However, you need to compare these different agencies by their price, by their achievements and especially by the evaluations of former clients. This is why today, we advise you to go to a trusted online platform that lists the best advertising agencies in Paris, while highlighting these different criteria to compare them perfectly.
On this online platform, more than 440 agencies are listed in the capital. It is possible to sort them by recommendations, the number of achievements but it is also possible to sort them by opinion. So if you want to find acommunication agency in the city of Paris, we advise you to go to this website now, and compare for yourself the different advertising agencies in Paris, in order to select the one that suits you best.
