What are the best alternatives to Brand24?

Awario (as of 29 $/month (annual) and BrandMentions (as of 99 $/month) are the most affordable alternatives to Brand24 for those on a tight budget.

For a large marketing team, Brandwatch, Sprinklr and Talkwalker offer a social listening much more extensive, but usually requires a quote.

Solutions like Meltwater Where Google Alerts also exist, but they fall far short of the tools listed below in terms of data and reporting.

The table below will help you choose based on your budget and needs.

The notes come from Capterra and G2, and the prices listed on each tool’s official website (as of August 2026). Rates are subject to change, so be sure to check the current offer before signing up.

1. Mention

Mention is based on a three-step approach: monitor, analyze, and manage. The tool tracks what's happening on the web and social media by real time (keywords, competitors, brand), analyzes conversations to identify trends, and then helps you manage your online presence based on the data collected.

Compared to Brand24, it adds a layer of social media management directly into the interface.

What are Mention's features?

• Monitoring any subject on the social media and the web in real time, with announced access to 1 billion sources to identify the overall trend.
• Analyzing conversations about a given topic to measure the impact of your strategy marketing and the results of your online activities.
• The social media management through publishing and scheduling posts, as well as replying to private messages, all supported by the’artificial intelligence.

What are the strengths and weaknesses of Mention?

Its true strength lies in its versatility. Market research, competitive analysis, media relations, or crisis management: you can handle a wide range of use cases with a single tool. A free version It's also available so you can get an idea of what it's like before you pay.

As for limitations, some users point out a lack of legibility in the interface. Others report some bugs which sometimes require you to clear the cache and restart the software.

What prices does Mention offer?

Please note, Mention has adjusted its rates. Since 2025, the old self-service plans (Solo, Pro, ProPlus) are no longer available to new customers. The entry-level plan is now available at annual contract, at a much higher rate than before.

For the large companies, we still recommend getting a personalized quote so we can create a plan tailored to your actual needs.

2. Awario

Awario is a alternative to Brand24 available starting 29 $/month. It is a tool for social listening that tracks everything being said about your company online and on social media. This allows you to respond quickly from a marketing perspective and develop the brand awareness for your business and gather key data to analyze your market.

What are Awario's features?

• Detection in real time references to your key words on the web, social media, forums, and blogs, along with an analysis of trends to quickly identify sales opportunities.
• A worldwide coverage : All languages and platforms are supported.
• The generation of fully customized reports to measure the effectiveness and impact of your strategy.

What are Awario's strengths and weaknesses?

Its keyword search feature is very precise and saves you time. Its automation is also very popular: simply reading the emails sent by the platform is all it takes to track the status of your alerts. Finally, its admission fee is unbeatable compared to most alternatives to Brand24.

On the other hand, several customers have reported a an interface that's not easy to get the hang of when you're just starting out. You should expect a little learning curve before you can take full advantage of the tool's capabilities.

What are Awario's prices?

Awario offers three formulas billed annually. The most affordable plan is the Starter, posted at 29 $/month with an annual commitment (expect more like 49 $/month (no obligation). The most popular plan is the Pro.

Large companies, on the other hand, have a Enterprise Plan more comprehensive. So there's something for every type of organization, from freelancers to established marketing teams.

3. Talkwalker

Talkwalker is designed to help you acquire and retain customers. Its main goal: to help you monitor your competitors through a detailed analysis of conversations on social media, to outperform them in your industry. Faced with Brand24, it is an option geared toward large enterprises, with a level of social listening and significantly more comprehensive reporting.

What are Talkwalker's features?

• A social listening which tracks mentions of your brand and provides you with the data you need to make every decision.
• A media monitoring which simplifies your web and social media monitoring, so you can measure your performance and develop tailored marketing strategies.
• Of social benchmarking to compare yourself to the competition and set concrete goals.

What are Talkwalker's strengths and weaknesses?

Talkwalker excels in his social media analysis. Her customizable dashboard It handles complex queries, and its reports remain concise, with a clear data visualization and the different types of audiences.

On the other hand, the tool shows its limitations with a price considered rather high in the face of competition. Its coverage focuses primarily on Facebook and Instagram, and its sentiment analysis leaves a little to be desired.

What are Talkwalker's prices?

Talkwalker does not display its prices on its website. To access it, you'll need to fill out a form to request a demo from their experts.

User reviews on the web mention above-average price. It's up to you to decide whether this tool fits your budget and meets your needs.

4. Brandwatch

Brandwatch is a platform for social listening An approach to social media management in a fast-paced digital world. Specifically, it analyzes the market trends to help you create high-performing content, engage your community, and keep an eye on your online reputation and your competitors.

It's an alternative to Brand24 which is particularly well-suited for marketing teams with a substantial budget.

What are Brandwatch's features?

• A social listening and reputation management tool to better understand your customers, your brand, and your market.
• Support in the social media management thanks to an interface that brings all your data together in one place.
• A shutter comprehensive influencer marketing which identifies the best influencers to boost your online campaigns.
• Regarding the dashboards and detailed reports to track sentiment around your brand.

What are Brandwatch's strengths and weaknesses?

Users are praising the quality analysis results that save valuable time. We also appreciate the easy to find relevant influencers and the interface that brings all your social media management together in one place.

That said, there are a few complaints: one limited accessibility and one waiting time It can sometimes take a long time to see results. Furthermore, making full use of the tool requires real skills and a solid understanding of the subject matter.

What are Brandwatch's prices?

As Talkwalker, Brandwatch does not display its prices on its website. To find out more, you need to fill out a form that will put you in touch with one of their experts.

Several customer reviews mention a above-average price compared to the competition. It's up to you to decide if this budget meets your needs.

5. CisionOne

CisionOne is a platform for brand monitoring powered by artificial intelligence. It provides you with real-time analytics to help you make quick decisions and amplify your online messages. It’s a great choice if you want to monitor social media and your reputation at large scale, with AI sorting through the data.

What are CisionOne's features?

• A multiplatform media monitoring in real time, thanks to a massive panel of sources around the world.
• A Integrated AI which provides real-time analytics and speeds up decision-making.
• The creation of detailed reports With just a few clicks, you can track the progress of your marketing strategy.

What are CisionOne's strengths and weaknesses?

CisionOne is highly regarded for its user-friendly interface and its media monitoring, which is both effective and fast. The app is available on iOS and Android, so you can use it anywhere: it really saves time and is incredibly versatile.

On the other hand, certain statements may slip through the software's detection. You'll therefore need to supplement the automatic monitoring with manual monitoring of a few sources.

What are CisionOne's prices?

CisionOne does not display its prices publicly on its website. On the other hand, a free demo is available to assist you: simply fill out the form below. The company will then contact you to provide a quote based on your needs.

6. SentiOne

SentiOne is a AI-powered social listening tool which allows you to monitor your brand, analyze trends, and collect accurate data on your customer base. In addition to monitoring, it offers virtual assistants (chatbots, voicebots, analytical bots) to streamline your customer service.

Compared to Brand24, it stands out for this aspect of automating customer relations.

What are SentiOne's features?

• A large capacity social listening with millions of sources spread across social media, forums, blogs, and the web—all powered by AI.
• Access to detailed data on your keywords combined with automated reports so you don't miss any online conversations.
• A system of crisis management : You identify negative comments and regain control before the situation gets out of hand.

What are SentiOne's strengths and weaknesses?

The platform stands out for its easy to use and makes it easier to set up your monitoring campaigns. Its data visualization remains clear and easy to read, ensuring it will be useful in everyday life.

One could criticize him for a imperfect language and sentiment detection, which requires a few manual adjustments. Finally, its high price will not be suitable for every budget.

What are SentiOne's prices?

SentiOne offers two shots in the "Listening" category. The first one starts at 300 $ per month and is suitable for freelance marketers, bloggers, or journalists.

The second plan is primarily aimed at large companies and marketing agencies. Pricing is negotiated directly with the sales team, and you can try out the demo before committing.

7. Sprout Social

Sprout Social is designed for the social media management at the team level. It combines publishing, analytics, and social listening into a single platform. Where Brand24 remains focused on monitoring, Sprout Social adds a real layer of management, reporting, and planning for marketing teams.

What are Sprout Social's features?

• Regarding the accurate analyses and detailed reports to support your decisions.
• The publication schedule on social media directly from the interface.
• A AI-based optimization to save time on your campaigns.

The tool also covers the main social media sources, such as Facebook, Twitter Where LinkedIn, with sentiment tracking and real-time alerts.

What are Sprout Social's strengths and weaknesses?

Sprout Social is very popular with its users. The tools it offers are efficient and let you plan, analyze, and engage with your audience all in one place. The integrations AI maximize its effectiveness—a real asset for a marketing team.

Minor drawbacks: the Customer Support is frequently criticized, and the price falls within the upper-middle range.

What are Sprout Social's prices?

The price list for Sprout Social starts at 199 $ per month for the standard package. For larger organizations, expect 299 $ for the professional package and 399 $ for the advanced package.

Very large companies go through a customized quote. Faced with Brand24, more accessible, Sprout Social clearly targets teams that have a real marketing budget.

8. BrandMentions

BrandMentions helps you find out everything that's being said about your brand or your company, based on the’artificial intelligence to analyze these conversations. It is a direct alternative to Brand24 in the reputation monitoring segment, with a similar entry price and a well-developed competitive analysis.

What are BrandMentions' features?

• A precise monitoring mentions of you on social media and the web.
• The online reputation management with key metrics to help you maintain a broad perspective on what people are saying around you.
• A competitive intelligence essential for staying one step ahead of your competitors.
• A sentiment analysis comments to determine whether the feedback is positive or negative.

What are BrandMentions' strengths and weaknesses?

Where the tool really shines is in the monitoring mentions on the internet. Users praise its ease of use and its affordable admission price compared to solutions such as Brandwatch.

On the other hand, feedback suggests a loading time sometimes time-consuming. And even though they remain effective, the statistics could be more details on certain points.

What prices does BrandMentions offer?

BrandMentions offers fairly affordable rates. Its basic plan starts at 99 $ per month (billed annually). The flat-rate plans Pro and Expert amount to, respectively, 249 $ and 299 $ per month.

A 7-day free trial is available to help you get a feel for it before you commit.

9. Mentionlytics

Mentionlytics place the monitoring mentions your brand's online presence at the heart of its operations. With the integration of the’artificial intelligence, it helps you make the right decisions for your social media strategies and generate more detailed reports. It's an alternative to Brand24 particularly appealing to small businesses, thanks to its affordable entry-level option.

What are Mentionlytics' features?

• Of the media monitoring and social listening to see what people are saying about your brand, product, or company, and then analyze your audience's behavior.
• Regarding the detailed reports with clear data to make informed decisions about the next steps.
• A publication scheduling system to make managing your social media easier.

What are the strengths and weaknesses of Mentionlytics?

Users of Mentionlytics describe a very effective tool for social media monitoring and oversight. Automating the collection of mentions is a real advantage, and it’s still easy to get started fluid even for a small team.

Its limitations stem from a few missing features: a sentiment analysis push, the hashtag tracking or the ability to publish videos, which can hinder multimedia-focused businesses.

What prices does Mentionlytics offer?

Mentionlytics proposes the widest range of subscription plans from this list, with six packages different. They range from 41 € per month for small organizations in 792 € per month for large companies.

Between the two extremes, the flat-rate plans Essential (116 €), Advanced (208 €), Pro (€333) and Agency (€499) round out the lineup. It's up to you to choose based on your budget and your actual needs.

10. Sprinklr

Sprinklr is a platform that combines Unrivalled AI, unmatched productivity, and a unified customer experience. It is one of the alternatives to Brand24 the most comprehensive solutions for large teams, with a clear goal: to boost your productivity and grow your business.

What are Sprinklr's features?

• A High-end social listening over 30 channels, with AI-powered multilingual sentiment analysis.
• A trend mapping and real-time crisis detection.
• A custom dashboard to track your competitors and your customers' engagement on social media.

What are Sprinklr's strengths and weaknesses?

Users agree on one thing: the’impact on productivity. The platform estimates a gain of 40 %, that's all there is to it. We also appreciate the ease of campaign management Social media ads—a real asset for marketing teams.

On the other hand, problems with latency often come up when updating tags or analysis tables. The tool also remains difficult to handle and is clearly aimed at large companies, not sole proprietors.

What are Sprinklr's prices?

Sprinklr features a self-service offering centered on 249 $/month, but most of its rates are based on quotes. To find out more, you'll need to fill out a form to speak with a sales representative.

Since the platform is aimed at large companies, the Prices for advanced plans are rising rapidly. This is an investment best suited for teams with genuine needs for market monitoring, reporting, and social listening on a large scale.

Which Brand24 alternative should you choose based on your profile?

Still on the fence? Here's how to decide based on your situation.

• You are solo or freelance : Awario (as of 29 $/month (annual plan) is still hard to beat when it comes to keeping track of your mentions at a low cost.
• Do you want to treat your online reputation without breaking the bank: BrandMentions offers good value for the money.
• Do you manage a marketing team with advanced needs: Sprout Social Where Brandwatch are worth checking out.
• You are a large company with enormous amounts of data: Sprinklr Where Talkwalker provide power and real-time analysis.

In any case, try the free trial—if one is available—before you pay. It's the best way to see if the interface and reports meet your actual needs.

You'll notice that Snoopreport does not appear on this list. The reason is simple: this tool is dedicated to Instagram and to analyzing a account's public activity. To learn more, read our opinion about Snoopreport.