Brand24 review: The best social listening tool?

Verdict : Brand24 is the’one of the best tools market social listening, provided you are a brand, an agency, or a business—not an individual.

He monitors in real time everything that's being said about your brand (networks, sites, forums) and produces an actionable report. The only real downside: the price, starting at ~199 $/month (annual billing). We tested it for 14 days, and here's our feedback.

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What is Brand24?

Brand24 is an online social listening software. Designed specifically for companiesbrands, marketing agencies and even influencers, it allows them to monitor their performance on social networks.

After collecting data on your online platforms (social networks, forums, blogs, podcasts and websites), Brand24 performs a comprehensive analysis to generate a report on the public perception of your brand:

• Reputation; ;
• Overall feeling ;
• Level of customer commitment ;
• Emerging trends around your content.

In this way, you will be guided to the right marketing strategy to adopt to grow your business and have complete control over your company's image.

Discover our complete Brand24 test to understand how this social listening tool can protect your online reputation:

What are Brand24's features?

Let's get to the heart of the matter: the features offered by Brand24. They are numerous and represent real added value for a marketing team or a communications agency:

• A surveillance of your social media, forums and websites.
• A followed of your marketing campaigns with automatic detection of peak mentions.
• Regarding the reports with automated e-mail alerts.
• A analysis to distinguish between positive, negative and neutral feedback about your
• brand.
• A clear interface which makes it easy to sort data using filters.
• Possibility ofexport your data in PDF or Excel.
• Brand24 can be integrated into other’other software like Slack.

How do I use Brand24?

Using Brand24 is relatively straightforward. We explain steps to follow :

1. First, create an account. You will then be able to benefit from 14-day trial to get an idea of the software.

   

2. Once the trial has been activated, go to the software and type in your keywords to monitor (a product, a competitor, a brand...).
3. Once you've entered your keywords, this is what you really see: a dashboard which aggregates every mention of your brand, sorted by sentiment.

4. Finally, generate a report that consolidates all mentions of your brand across all media. This report helps you define a customized marketing strategy to improve your performance, protect your online reputation and better understand your customers' needs.

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What are the advantages and disadvantages of Brand24?

Like any tool, Brand24 has both its advantages and disadvantages. Let's start with advantages, to know :

• ✅ One highly intuitive interface for headache-free operation.
• ✅ Des detailed reports for advanced management.
• ✅ Des reliable data and supplied in real time.
• ✅ Strong support to help guide you through your marketing strategy to enhance its online reputation.

In terms of disadvantagesHere are the ones we've identified:

• ❌ Des fairly high prices for small businesses.
• ❌ Software that is better suited for large organizations.

What are Brand24's prices?

Here is a table summarizing the different formulas forBrand24 subscriptionswith all the features that go with it:

⚠ Prices shown in annual invoicing (Brand24's default option). For strict monthly payment, please allow an additional ~50 $/month.

What are the Brand24 reviews?

Feedback on Brand24 is extremely positive, as evidenced by its score of 4.7 stars out of 5 on the Capterra platform, dedicated to professional software used by French companies.

The various feedbacks paint a picture of a software package "very easy to use, who "offers comprehensive functionality and one "impeccable customer service. In short, a tool that greatly facilitates marketing management.

For our part, we can only confirm these positive reviews. Brand24 may be an expensive investment, but it's worth it because it's so useful for keeping track of brand identity from A to Z.

What are the alternatives to Brand24?

Of course, Brand24 is not the only software on the marketing market. Companies can choose from several alternatives. Here are a few examples:

• Mention

• Awario

• Talkwalker 

• BrandMention

For a detailed comparison, see also our guide to best alternatives to Brand24.

Brand24 vs. competitors: which to choose?

The market for social listening There are now several robust software tools available. Mention stands out for its ease of use in tracking a brand’s keywords on social media, Awario for its user-friendliness for freelancers and influencers, and Talkwalker for its power in handling large volumes of data for major companies.

Brand24 is positioned as the best compromise between depth of analysis, ease of use and price, for medium-sized structures that need reliable monitoring of their e-reputation without mobilizing a dedicated team.

Brand24 limits

That said, no tool is perfect, Brand24 included. The criticism most frequently voiced in reviews? Filters sometimes let off-topic mentions through, especially in the first few days, while you refine your keywords and exclude irrelevant sources.

However, there's nothing prohibitive about this. For companies managing multiple channels or supporting several customer brands, this initial setup is a must. unavoidable, With Brand24, you can count on 1 to 2 days to refine your filters, and Brand24 remains the best compromise on the market.

If you manage a brand or manage a client's com, Brand24 is one of the few tools that justifies its price. Take advantage of the 14-day free trial to make up your own mind.

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