BrandMentions Review: What exactly does BrandMentions offer?

BrandMentions is a social listening tool that monitors in real time everything being said about your brand, your products, or your competitors, both on the web and on social media.

Basically, you enter your keywords, and the tool alerts you by email as soon as they appear anywhere, along with an analysis of the tone (positive/negative) and exportable reports.

BrandMentions offers a free trial of 7 days with full access to the tool, without obligation. However, there is no permanently free plan: after 7 days, you must switch to a subscription plan costing at least 99 $ per month.

Below, we explain in detail what the tool actually does, what it doesn't do, and when a subscription is worth it.

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What is BrandMentions?

BrandMentions is software for trademark monitoring that automatically monitors everything that's said about you (or about your competitors) on the web and social media.

As soon as your name appears somewhere, you receive a email alert so we can respond quickly.

The principle of social listening It's simple: someone quotes your key words, and you know it right away. BrandMentions It doesn't just show you a single comment. It gives you a complete picture of what people think of you, all the time.

In terms of coverage, the software scans virtually all social media platforms and a large portion of the non-social web:

• The social networks as Facebook, Instagram and LinkedIn ;
• The blogs, forums and review sites; ;
• The online media and news articles.

If your brand appears on a blog, a review site, or elsewhere, the platform detects it, indexes it, and notifies you. You won't miss a thing related to your online reputation.

Each mention isn't just a fleeting moment that fades away after you respond. BrandMentions allows you to save, to organize and generate exportable reports (PDF or Excel).

L'sentiment analysis shows you the tone of the conversations, whether positive or negative. The tool thus transforms mentions into actionable data for a true monitoring of your brand.

Want to find out what people are saying about your brand on social media?

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What are BrandMentions' features?

Here's exactly what you can do with BrandMentions once your project is set up.

• Wide Coverage : The software monitors the web, social media, forums, blogs, news sites, and review sites. You can centralize all your mentions on a single platform.
• Email Alerts : As soon as your brand appears somewhere, you'll receive a notification. The frequency depends on your plan: daily on Starter, hourly on Pro, and in real time starting with Expert.
• Sentiment analysis : The tool automatically sorts positive and negative mentions. It's a handy way to monitor your online reputation and respond quickly to a negative review.
• Competitive intelligence : You monitor your competitors just as closely as you do your own brand, and you compare the reach of conversations on social media.
• Exportable reports : You upload your data by PDF or Excel From the dashboard, to share your insights internally.
• Quick to get started : The interface is easy to use, even without extensive training in marketing.

The Limitations of BrandMentions

Here are a few drawbacks of BrandMentions you should be aware of:

• The price : 99 $/month For entry-level models, this is the main drawback. There is no 20-30 $ plan available for light use.
• No real time Regarding the entry-level plan: Updates are posted daily on Starter, while instant alerts are the tool’s key selling point.
• A brief history of Starter : Just 3 months. To analyze a trend over the course of a year, you need to look at a longer time frame.
• Loading can sometimes be slow when dealing with large numbers of mentions.

Google Alerts vs. BrandMentions: Is It Really Worth Paying?

If you just want to know when your name appears on a blog, Google Alerts does the job for free, and there's no reason to pay.

The problem arises as soon as you try to cover social media, to find out whether the notation is positive or negative, and keep a history : Google Alerts does none of the three.

That's exactly what you pay for with BrandMentions.

How much does the platform cost?

No detours: BrandMentions is expensive.

The entry-level model starts at 99 $/month and there is no permanently free plan. What differs between the plans is not just the number of mentions: it’s mainly the depth of the history and the frequency of updates.

On Starter, updates are daily, not in real time. If you're interested in instant alerts, you should go for the Expert plan.

⚠️ Rates as of August 2026 and listed in dollars on the official website. They change regularly: check the exact amount before signing up.

The Expert plan is the one that unlocks the 100 % white-label reports and Boolean search: this is the plan agencies typically choose.

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BrandMentions and Its Competitors: Which One Should You Choose?

BrandMentions is not the only one in this market segment.

Here's how it compares to its direct competitor and the free option that everyone tries first.

• To find out more : Discover alternatives to Brand24.

Verdict: Is BrandMentions worth it?

To help you choose, here's a short list:

✅ Take this if:

• You are an agency that manages multiple clients
• You're a company with significant media exposure
• Do you need white-label reports?
• You need a long history

❌ Avoid if:

• You're a solo creator
• You run a small shop
• You have a one-time need

📌 Our tip: Start with the 7-day trial by setting up your actual keywords from day 1, so you can assess your own mention volume rather than relying on a demo.