Today, many companies are taking the plunge and including a sculpture or mascot in their strategy to convey their brand image. Indeed, it's a very fashionable and trendy idea at the moment, especially for big brands.
This attracts children, and of course the children's parents. In this text, we'll tell you all about custom sculptures and personalized mascots, where to find them and what their advantages are. Let's go on an information hunt.
A custom sculpture of a personalized mascot, what is it?
We may already know this, but a personalized mascot is a character that represents a brand or a service. He is often a sympathetic character in the form: of animal, of fruit, it is also the fruit of the imagination of the creators. The mascots share the same characteristics and human morphology, which are called: anthropomorphic.
Mascots like custom sculptures are still used today to represent a company or brand. The proof, the sports club of schools or universities still uses personalized mascots to support their team, it is the same for fast foods, etc. In France, mascots and personalized sculptures are very present in various fields: sport, in theme parks, hotels or holiday clubs, etc.
The purpose of these mascots is to identify the company at a glance. A marketing strategy that still works, despite digital marketing that is beginning to take over. By opting for a personalized mascot, the company gains notoriety, especially with children, and of course with their parents, but not only that, mascots can also win the hearts of a greater number.
Where can I find a sculpture of a personalized mascot?
Imagination is your strength- Putting it into volume is mine according to Stéphane Barret, artisan sculptor. Several individuals or companies offer the design of a sculpture of a personalized mascot on the internet or even have a shop. We offer you a renowned sculptor. To put you in touch with a sculptor from the Grévin museum, you can contact contact@alucare.fr.
Speaking of Stéphane Barret, he's a renowned sculptor who can help you with any sculpture or modeling project. Born in 1964 in Autun, he spent his childhood in Vierzon. He obtained his BTS in Mechanical Manufacturing in 1987. He has always been passionate about his work, and self-taught. He has spent his time painting, working with wood, plaster, clay, iron and more.
He unveiled his first creations in 1987. Since then, he has taken part in numerous exhibitions, including a solo show in 1992, the Salon Des Artistes Français in 1992, etc. In terms of experience, Stéphane Barret is the ideal person, having been a freelance sculptor since 1997. He'll make your dream come true. You can also contact him via his professional account Stéphane Barret on Linkedin.
What are the advantages of a personalized mascot?
Consumers are often attached to a brand's personalized mascots. Moreover, it is a strong element of a brand. We will discover below the advantages of a personalized mascot for a brand or a company.
Spokesperson
In fact, mascots act as a bridge between consumers and the company. The aim is to facilitate the transmission of messages between the company and its customers. Indeed, customers are always suspicious of salespeople's blah blah blah.
But with a character they've become attached to, customers are more likely to listen. Most mascots are always public figures, and often heroes. As a result, the mascot will be an ambassador for your brand, just like your community manager. The mascot talks about you and your brand with passion and incredible stagecraft, without sounding oversold.
To conquer the hearts of children
Mascots have always captured the hearts of children. Yes, they're for everyone, but it's children who appreciate personalized mascots the most. They're heroes for kids. In fact, brands use their favorite heroes from popular movies and cartoons to win over as many people as possible.
At the same time, children grow up with their favorite mascots. Then, as adults, they become their best childhood memories. So if your service, brand or product is aimed at the little ones, mascots are a must.
A visual identity
It will be the identity directly linked to your brand. The mascot will give your brand a more memorable image, just like your logo. Thus, so that your targets can recognize your brand on social networks, you can insert the image of your mascot on your packaging.
A brand image
The mascot has its own personality, it gives a little more consistency to your brand. Indeed, the mascot lives an adventure in itself. It is therefore outside the institutional framework of your company. This will allow you to be a little relaxed, cool and above all relaxed. A better way to introduce a little more coolness to your customers.
To boost sales
You will be closer to your consumers thanks to mascots. The more human character has a more direct impact on your sales. Then, the mascots used are often the takeover of brands to create a product. It is therefore the best way to increase your sales and even your income.
What are the favorite mascots of the French?
The oldest mascots, such as Monsieur Bibendum and the Duracell rabbit, are firmly rooted in French hearts. We also know Mr Propre and the yellow and red M&M's.
In fact, they've been among France's favorite characters for some time now. They are emblematic characters in terms of personalized mascots. Here's a small ranking of the best French mascots over the past few years:
- At 98%, we have Mr Clean;
- Michelin in second place at 96 %;
- Then, the laughing cow at 95 %;
- Crédito de Cetelem at 94 %;
- And finally, M&M's at 92%.
And why not you ? Create your custom character by opting for a custom mascot.
Is opting for a personalized mascot a good idea?
Speaking of statistics, a study was carried out by the Cercle Frédéric Mistral between a brand with a personalized mascot and one without. According to this study, the mascot impacts more than 10 % of sales. Then, the company's image improves, especially in terms of authenticity, familiarity and proximity.
Engagement rates rise. In fact, a mascot raises my consumer engagement rate to over 43%. A very satisfactory result for a new brand.
However, the commitment rate varies according to the sectors of activity. The strongest commitments mainly concern brands offering services. The mascot impacts the purchase impulse and the projection of a future collaboration. As a result, the sale increases.
When we talk about engagement rate, we are talking about a notion of attachment and preference. So it will be easy to retain customers. Attention ! This engagement is very different to brand interaction on social media.
What are the disadvantages of a custom mascot?
Even good things have a downside. Firstly, if you choose to incorporate mascots into your strategy, you need to be careful about mascot replacement. Indeed, the Malabar brand paid the price. Consumers rejected the new mascot.
To avoid this, you need to change your mascots as you go along, so that your consumers can get used to them. For example, Butagaz's blue icon used to be a personalized teddy bear. Over time, it has become a large digitized bear.
In the 90s, Quicky was replaced by Groquick, but the latter didn't really catch on. It was only in the early 2020s that Quicky reappeared on social networks.
According to the head of the Nesquik brand in France, the confinement triggered awareness of the importance of creating a bond of exchange between fans and brands. At the same time, you need to think about evolving your mascot little by little to get consumers and children who have already become attached to it used to it.
One of the benefits of a custom mascot sculpt is that it's free. Especially with article “238 bis AB of the general tax code”. If you want to have one at home, or to promote your brand, you have a contact at your fingertips.
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