Many companies are now embarking on the insertion of a sculpture or a mascot to convey a brand image in their strategy. Indeed, it is a very fashionable idea, and trend at the moment, especially for big brands. This attracts children, and of course the parents of these children. Through this text, we will inform you about the custom sculpture and a personalized mascot, where to find it and what are its advantages. Let's go on an information hunt.
A custom sculpture of a personalized mascot, what is it?
We may already know this, but a personalized mascot is a character that represents a brand or a service. He is often a sympathetic character in the form: of animal, of fruit, it is also the fruit of the imagination of the creators. The mascots share the same characteristics and human morphology, which are called: anthropomorphic.
Mascots like custom sculptures are still used today to represent a company or brand. The proof, the sports club of schools or universities still uses personalized mascots to support their team, it is the same for fast foods, etc. In France, mascots and personalized sculptures are very present in various fields: sport, in theme parks, hotels or holiday clubs, etc.
The purpose of these mascots is to identify the company at a glance. A marketing strategy that still works, despite digital marketing that is beginning to take over. By opting for a personalized mascot, the company gains notoriety, especially with children, and of course with their parents, but not only that, mascots can also win the hearts of a greater number.
Where can I find a sculpture of a personalized mascot?
Imagination is your strength- Putting it into volume is mine according to Stéphane Barret, artisan sculptor. Several individuals or companies offer the design of a sculpture of a personalized mascot on the internet or even have a shop. We offer you a renowned sculptor. To put you in touch with a sculptor from the Grévin museum, you can contact contact@alucare.fr.
Speaking of Stéphane Barret, he is a renowned sculptor who accompanies you in the realization of all sculpture or modeling work. He was born in 1964 in Autun and spent his childhood in Vierzon. He obtained his BTS in Mechanical Manufacturing in 1987. He has always been very passionate about his work, and self-taught. He spent his time painting, working on wood, plaster, earth, iron, etc. Then, he unveiled his first creations in 1987. From there, he participated in many fairs such as: a personal exhibition in 1992, the Salon Des Artistes Français in 1992, etc. In terms of experience, Stéphane Barret is the ideal person, as he has been a freelance sculptor since 1997. He will make your dream come true. You can also contact him via his professional account Stéphane Barret on Linkedin.
What are the advantages of a personalized mascot?
Consumers are often attached to a brand's personalized mascots. Moreover, it is a strong element of a brand. We will discover below the advantages of a personalized mascot for a brand or a company.
Spokesperson
To tell the truth, the mascots make it possible to make the relay between the consumers and the company. The objective of the latter is to facilitate the transmission of messages between the company and their customers. Indeed, customers always tend to be wary of the blah blah of salespeople. However, with a character he is attached to, customers are more attentive. Most mascots are always public figures and often heroes. As a result, the mascot will be your brand ambassador, just like your community manager. The mascot talks about you and your brand with passion and incredible staging, without its speech being oversold.
To conquer the hearts of children
The mascots have always been able to conquer the hearts of children. Yes, they are intended for everyone, but it is the children who appreciate the personalized mascots the most. They are heroes for children. Moreover, brands use their favorite heroes, from a popular film or cartoon to win over the greatest number. At the same time, children grow up with their favorite mascots. Then, once an adult, these will become their best childhood memories. If your service, your brand or your product is therefore intended for the youngest, mascots are essential.
A visual identity
It will be the identity directly linked to your brand. The mascot will give your brand a more memorable image, just like your logo. Thus, so that your targets can recognize your brand on social networks, you can insert the image of your mascot on your packaging.
A brand image
The mascot has its own personality, it gives a little more consistency to your brand. Indeed, the mascot lives an adventure in itself. It is therefore outside the institutional framework of your company. This will allow you to be a little relaxed, cool and above all relaxed. A better way to introduce a little more coolness to your customers.
To boost sales
You will be closer to your consumers thanks to mascots. The more human character has a more direct impact on your sales. Then, the mascots used are often the takeover of brands to create a product. It is therefore the best way to increase your sales and even your income.
What are the favorite mascots of the French?
The oldest mascots are anchored in the hearts of the French, such as: Monsieur Bibendum or the Duracell rabbit, for example. We also know Mr Clean and the yellow and red M&M's. Moreover, the latter have been among the favorite characters of the French for some time. They are iconic characters in terms of custom mascots. Here is a small ranking of the best French mascots over the past few years:
- At 98%, we have Mr Clean;
- Michelin in second place at 96 %;
- Then, the laughing cow at 95 %;
- Crédito de Cetelem at 94 %;
- And finally, M&M's at 92%.
And why not you ? Create your custom character by opting for a custom mascot.
Is opting for a personalized mascot a good idea?
Let's talk statistics, a study was conducted by the Cercle Frédéric Mistral between a brand with a personalized mascot and one that does not. According to this study, the mascot impacts more than 10 % of the sale. Then, the image of the company improves especially in terms of authenticity, familiarity and proximity. The engagement rate increases. Indeed, a mascot can raise my consumer engagement rate to more than 43%. A completely satisfactory result for a new brand.
However, the commitment rate varies according to the sectors of activity. The strongest commitments mainly concern brands offering services. The mascot impacts the purchase impulse and the projection of a future collaboration. As a result, the sale increases.
When we talk about engagement rate, we are talking about a notion of attachment and preference. So it will be easy to retain customers. Attention ! This engagement is very different to brand interaction on social media.
What are the disadvantages of a custom mascot?
Even good things have a downside. First, if you choose to embed pets in your strategy, you need to be careful about pet replacement. Indeed, the Malabar brand has paid the price. Consumers rejected the new mascot. To avoid this, you need to make a change to your mascots over time so that your consumers can get used to them. As proof, the blue icon of Butagaz was a personalized stuffed bear. Over time, he became a large digitized bear.
In the 90s, Quicky was replaced by Groquick, but the latter was not really successful. It was only in the early 2020s that Quicky reappeared on social media. According to the Nesquik brand manager in France, the confinement triggered awareness of the importance of creating a link of exchange between fans and brands. At the same time, you must think about changing your mascot little by little to accustom consumers and children who have already become attached.
One of the benefits of a custom mascot sculpt is that it's free. Especially with article “238 bis AB of the general tax code”. If you want to have one at home, or to promote your brand, you have a contact at your fingertips.
