There are almost no articles on the internet that talk about Holy, when it was created, and what HolySquad is, so we're going to change that!
First of all, for those who are ordering: don't forget to order with our code promo Holy influencer :
- ALUCARE (-10% on each order)
- ALUCARE5 (-5€ on first order)
When did Holy come out?
Holy was released in April 2021, after eight months of development. The first phase involved testing the product and seeing what users thought of it.
Holy was initially named Holy Energy, but in August 2022 it will become We Are Holy. Because they're about to embark on a new quest, to offer sugar-free Iced Tea in August 2022.
The goal of holy is to replace soft drinks with sugar-free beverages. You can find our article on the composition of Holy beverages.
Who created Holy?
They are three people:
- Matze (Mathias Horsch)
- Fredi (Frederick Jost)
- Philipp (Philipp Nass)
They were born in 1995 (to be confirmed), and all 3 studied business at Berlin's WHU university.
What is HolySquad?
HolySquad is the name Holy gives to all its fans, and I can tell you that there are lots of us besides me! You can find most of the active Holy Squad members on Holy's official Discord server!
Holy Moly, a game created by Holy
Yes, there's a game created by Holy, the Holy Moly game, you can play it to get a free Shaker: Holy Moly.
Also check out Alucare's video review after 2 years of consumption, for a better understanding of the brand's evolution.
Explanatory video in French by Alucare, ideal complement to the page. View video (you can use YouTube's automatic translation)
If you have any questions, the comment area is there to help you.






