Nowadays, having an account on social networks has become essential for every individual. For these reasons, users are increasing in number as the years pass. Besides, Snapchat is one of the 5 most popular social networks in the world. Currently, its daily active users total over 249 million. Also, 10 billion videos are viewed worldwide in a day. Therefore, Snapchat came up with an offer for businesses and brands. The offer concerns the possibility of making advertisements in the platform. Nevertheless, the proposal of the famous social network Snapchat is paying off at the moment. (Read also : " how to do a poll on snapchat? ")
Creating your campaigns
It is important to note that Snapchat users can advertise using the platform's advertising management system called "Snapchat Ads". The latter provides users with the setting of the type of advertising on the platform. For the creation of your campaigns, "Snapchat Ads" suggests two options including:
- "Instant Created" so that you let the platform act on the settings of your campaigns,
- "Advance Created" so that you can make your settings yourself. This, for more precision and to put your imagination to the test.
We recommend that you choose the second option for more efficiency.
The choice of Snapchat Ads format
Once you have finished choosing the option, you must choose the format of your advertising campaign. To do this, here are the four formats available on the platform:
- “Collection Ads”: this type is made up of a carousel of videos and photos. It is useful to help e-commerce stores to sell their products more easily. “Collection Ads” appear when watching stories.
- “Video Snapchat Ads”: consists of a vertical video, a call to action and an image. Its display time should be taken at the interval of 3 to 10 seconds. In his case, this guy appears in the stories of the "Discover" tab when the Snapchateur scrolls through the content.
- The “lenses” translate to lens in French. This type allows for a distorted realistic effect. It appears in filters when users are making a story. Also, lenses can be used during a campaign by geolocating users to launch a local business or an event.
- “Story Ads” are stories that are added to the “Discovery” section. The difference of this type to “Snapchat Ads” is that the “Story Ads” are not automatically displayed in the stories but users have to click to see them.
Finally, you must define the broadcast period of your campaign by selecting the specific dates when you have made your choice on the formats. Then, all you have to do is publish your campaign.
The prices of an advertisement on Snapchat?
In general, advertisers can choose between two pricing plans, the first of which concerns the daily budget and the second concerns the overall budget over a well-defined period. However, the daily minimum rate on Snapchat Ads costs 5 euros. For the case of the overall budget over a defined period, the price can be influenced by the means and the objectives of the brand. Also, Snapchat Ads will display in advance the number of "swipups" (access to the website linked to the post by sliding it up) that the post can obtain according to the budget that the advertiser selects.
It turns out that Snapchat Ads is among the most profitable and least expensive of all social networks when it comes to ads. However, it is important to know that a high budget is not necessarily beneficial in an advertising campaign. But, the content of the ad and the targeting of the audience must also be very convincing.
