If the Snapchat application was initially a reference platform for teenagers to send 'snaps' to each other, it has become, after a few years, a real incubator for digital marketing professionals. The social network now has more than 347 million Snapchatters connected per day and generates an estimated revenue of 2.5 billion USD per year. It is still interesting to know how this group develops its economy and how to make the use of the application profitable. Here's what to know about it.
How does Snapchat generate its revenue?
Subsidiary Snap Inc. (SNAP), qualifies itself as a photography company. Its greatest achievement is the Snapchat application, which allows users to join their loved ones, share their "Snaps" (photos) or their "Stories" (videos), and chat (send messages). With continuous app updates and innovations, Snapchat continues to attract even more users around the world. The company is also in the process of setting up new functionalities (which explains the disruptions on the social network currently). They also announced the launch of paid version (Snapchat+, which will cost 3.99 $/month and will be accessible on the web via PC).
All this will help it gain points against its competitors, namely Apple Inc. (AAPL), Facebook, Instagram and WhatsApp of Meta Platforms Inc. (META); Google, from Alphabet Inc. (GOOGL); and Twitter Inc. (TWTR). But the way Snap Inc. uses to increase its revenue is Snapchat's advertising strategy. The majority of SNAP gains are made through this technique, which is also adopted by most social media players.
However, Snapchat influencers are not directly rewarded by number of views like on other platforms right now. Users who want to make it a source of income must employ affiliate marketing.
How to earn as an influencer on Snapchat?
If you want to make it a business tool, you have to use the affiliate marketing method. It is therefore necessary to sell articles, promote sponsorship sites or allow other entities to sponsor your content by buying access rights to your community.
You must first have at least 100 followers on Snapchat to qualify for a creator account. You will then need to reach a few thousand followers to generate a regular income, since influencers are paid by number of followers.
Your commission will depend on your field of activity and the number of followers. Influencers on Snapchat are likely to earn between $10 and $100 for every 1,000 (1K) followers. To reach a maximum of subscribers, you must above all regularly post engaging content (make sure it is adapted to a younger audience).
After achieving the minimum community size, the rest of the tasks are made easier for you thanks to the app's features that make it easier to interact with your community as it grows, which will also boost your rate. of commitment.
