In July 2026, the most-followed account on Instagram is neither a soccer player nor a singer: it is Instagram himself, with more than 685 million subscribers. Right behind them are Cristiano Ronaldo (approximately 671 million) And Lionel Messi (approximately 511 million).
Here is the complete ranking of the The 10 Most-Followed Accounts, profile by profile.
Top 1: Instagram
Number one is @instagram himself, with more than 685 million subscribers. This account doesn't focus on a single person: it shares a selection of viral content from around the world, which gives it an audience that no human can match.
There you'll find videos, Reels, and Stories from all corners of the world, posts designed for the entertainment, and creators from all walks of life: dancers, animals, artists, and unusual photos. It’s The best of Instagram, all in one place.
Top 2: Cristiano Ronaldo
In second place is Cristiano Ronaldoaka CR7, with approximately 678 million subscribers. He is the first personal account to have exceeded the 500 million followers, in November 2022, a record verified by the Guinness World Records.
His appeal extends far beyond the world of soccer. The public follows him for his on-the-field talent, but also for her lifestyle and her sponsored posts for brands such as Nike and Herbalife.
Top 3: Lionel Messi or Leo Messi
Lionel Messi, also known as Leo Messi, occupies the 3rd place with approximately 515 million subscribers. This Argentine soccer player is considered one of the the best players in history. Since 2023, he has been playing for the’Inter Miami in the United States, after his time at the PSG and his years at the FC Barcelone.
On his account @leomessi, we find pictures of games and trophies, sponsored posts for brands such as Adidas, and more than one 1,000 posts published in total.
His consistency and popularity on the field largely explain his millions of followers.
Top 4: Selena Gomez
Selena Gomez takes the fourth place and has established itself as the most-followed female personality across the entire platform, with approximately 404 million subscribers. She is the only woman in the top 5.
Actress, singer, and singer-songwriter An American actress, she rose to fame thanks to the series Wizards of Waverly Place on Disney Channel, before going on to achieve a string of musical successes. On his account @selenagomez, it highlights its line of cosmetics Rare Beauty, partner brands such as Puma, and photos of her daily life and film shoots.
Top 5: The Rock or Dwayne Johnson
The Rock, whose real name is Dwayne Johnson, occupies the sixth place with approximately 382 million subscribers. It is one of the few accounts in the top 10 that belongs to a actor rather than an athlete or a musician.
He first became known as professional wrestler to the WWF in the 1990s, before becoming an action movie star with films such as The Scorpion King, Jumanji and Red Notice. On his Instagram account, he shares workout videos, content related to his films, and advertising for brands such as Under Armour.
Top 6: Kylie Jenner
Kylie Jenner arrives in 5th place with approximately 381 million subscribers. This American reality TV star has built a veritable empire with his cosmetics brand Kylie Cosmetics, and it's largely thanks to her Instagram account that she's turned her fame into a business.
On his profile @kyliejenner, you'll find some photos and videos where she poses with her own products and features in publications for brands such as Puma Where Calvin Klein, and content related to his professional projects.
Top 7: Ariana Grande
Ariana Grande takes the seventh place with approximately 363 million followers, making her one of the most-followed singers in the world. The general public first discovered her on television in the sitcom Victorious on Nickelodeon, before she went on to score one musical hit after another, including the hit song 7 Rings. She has also served as a coach in The Voice in the United States.
On his account @arianagrande, she mixes her personal life with professional content: concert clips, behind-the-scenes footage, and promotions for brands such as Lancôme, and her own makeup brand Rem Beauty.
Top 8: Kim Kardashian
Kim Kardashian arrives in eighth place with approximately 344 million subscribers. She became famous thanks to the show Keeping Up with the Kardashians on E!, before building an empire with successful brands such as the shapewear line Skims and the old line of cosmetics KKW Beauty.
On her account, she mostly shares photos and videos where she poses with her own products, turning her profile into a direct showcase for her business. She also highlights a few partner brands selected.
Top 9: Beyoncé
Beyoncé takes the ninth place with approximately 299 million subscribers. This American singer-songwriter first came to prominence in the late the 1990s within the group Destiny’s Child, before launching a solo career in the early the 2000s featuring songs that have become cult classics: Crazy in Love, Single Ladies or Formation.
On her account, you'll find photos and videos in concert or at events, advertising for brands such as L’Oréal, and content related to its sportswear line Ivy Park.
Top 10: Khloé Kardashian
Khloé Kardashian brings up the rear in this ranking with approximately 292 million subscribers. Its spot in the top 10 is the most hotly contested: the numbers surrounding 300 million change rapidly from month to month. Also known for reality TV, she is also a businesswoman and model.
On his account, you'll find his family moments with the clan Kardashian, photos of her wearing the clothes from Good American, his ready-to-wear brand co-founded with Emma Grede, and a mixture of personal and professional life.
Want to know what your idols are watching on the platform? Our article explains it all how to see someone's latest followers on instagram.
If you want to understand this What does "1k" mean when talking about subscribers?, there's also a complete explanation.
And to follow the’someone's activity on Instagram Just like your favorite stars, we have a guide just for them, too!
English