What are the best alternatives to Brand24?

Brands and companies need to be even more creative in their marketing strategies, tools like Brand24 offer their services to make the job easier.

A look back at the various alternatives to social listening software available on the web. In addition, feel free to check out our opinion about Brand24.

1. Mention

Mention is software based on a simple motto: monitor, analyze and manage. This alternative to Brand24 allows you to monitor what is happening on the web in real time (keywords, competitors, etc.).

Next, it allows you to analyze online conversations to identify trends. Finally, Mention helps manage social networks of a brand/company based on the information provided.

What are Mention's features?

The key features The features of the Mention tool are as follows:

• Its ability to monitor any topic on social media and the web in real time, then pinpoint the overall trend for that topic (1 billion sources).
• Sa analytical ability a topic that allows you to get feedback on your marketing strategy and the impact of your online activities.
• Its ability to facilitate the management of social networks via the publication and the planning posts and replies to private messages, all using artificial intelligence.

What are the strengths and weaknesses of Mention?

• ✅ The advantages of Mention 

Mention's strengths lie in its versatility. Between market research, competitive analysis, press relations, and crisis management, you'll find something to suit you. What's more, a free version is available to get an idea of the software, a major selling point.

• ❌  Mention's pros 

However, some users mention a lack of legibility in the application interface, or even some bugs which require frequent cache clearing and software restarts.

What prices does Mention offer?

Regarding Mention's prices (annual billing), the solo formula (the least expensive) is at 41€ per month. Then there are the Pro (€83) and ProPlus (€149) packages.

For large companies, a quote with the software is recommended in order to develop a suitable subscription plan.

2. Awario

Awario is software that makes brand management easy. It does this by tracking everything that is said about your company/brand on the web to act accordingly from a marketing.

The tool is designed to support you in developing your awareness of your businessWe provide you with the key data you need to study your market in the most optimal way.

What are Awario's features?

The key features Awario's features are as follows:

• Real-time detection of mentions of your key words on the web, coupled with powerful analysis to track their evolution and identify sales opportunities quickly.
• A worldwide coverage including all languages and platforms.
• A generation of fully customized reports to ensure the effectiveness and impact of your strategy.

What are Awario's strengths and weaknesses?

• ✅ The advantages of Awario 

Awario is a software that makes life easier for its users. usersThis is thanks in no small part to its precise, time-saving keyword search function. What's more, its automation is very popularSimply reading the emails sent by the platform allows you to track the progress of each step. Finally, its entry price is unbeatable.

• ❌ Mention's pros 

Nevertheless, customers are reporting an interface that is not so easy to use. get started when one is not used to it, and the presence of a "learning curve” necessary in order to learn how to use the software and take full advantage of its power.

What are Awario's prices?

There are three different Awario annual subscription plans. The most popular is the Pro (€89 per month), you can opt for the Starter (€29 per month).

Companies, for their part, are entitled to a eponymous formula equivalent to €249 per month. So there's something for every structure.

3. Talkwalker

On his side, Talkwalker is a tool designed to help you acquire and retain customers.

One of the main goals of the software is to be able to monitor your competitionThe whole point of using it will therefore be to outperform other companies in your sector.

What are Talkwalker's features?

The Talkwalker features are focused on three key points:

• Optimizing your social listening (social listening) to get the data you need to make the right decisions for your business.
• A media monitoring that will make it easier for you to monitor the media. Then you'll be able to measure your performance, and create the right marketing strategies for your business.
• Of social benchmarkingWe've set up a special system to help you measure yourself against the competition and set goals for the future.

What are Talkwalker's strengths and weaknesses?

• ✅ Talkwalker's advantages 

Talkwalker excels in analysis and monitoring social networks. Its customizable dashboard supports complex queries, and the reports produced are synthetic. Users are entitled to clear data visualization and types of audiences.

• ❌ Talkwalker's pros  

On the other hand, the software shows its limitations with a price considered rather high compared to the competition. What's more, coverage is limited to Facebook and Instagramwhile its analysis of feelings leaves something to be desired.

What are Talkwalker's prices?

Talkwalker does not present its rates on our website. To access it, fill in a form to get a demo from one of their experts.

On the net, user reviews speak of higher-than-average prices. So we leave it to you to decide whether you want to go further with this software.

4. Brandwatch

Brandwatch is an online platform designed to help you manage your social media. In short, a tool specially designed for an ever-changing digital world.

To this end, Brandwatch ensures that an accurate analysis of market trends is done, so you can create high-performance content and engage your community. All while keeping a close eye on your brand and its online reputation.

What are Brandwatch's features?

Here is an overview functionalities proposed by Brandwatch:

• A social listening and e-reputation tool tailored to a better understanding of its consumers, its brand and its market.
• Support in the social media management, thanks to a centralized interface for all information.
• A comprehensive influencer marketing enabling you to boost your online campaigns by identifying the best influencers.

What are Brandwatch's strengths and weaknesses?

• ✅ The Brandwatch advantage 

Brandwatch users report quality results after the software has performed its analysis, saving valuable time. We also praise its easy to find relevant influencers for its brand, and its centralized social media management interface.

• ❌ Brandwatch's pros  

That said, there are a few complaints: limited accessibility and a waiting time a little time-consuming to obtain results. Last but not least, taking full advantage of the software's functionalities requires rather advanced skills and understanding of the field.

What are Brandwatch's prices?

Like Talkwalker, Brandwatch does not present its rates on its website. To access it, you must fill out a form that will allow you to get in touch with one of their experts.

Customer reviews also speak of above-average prices compared to the competition, so it's up to you.

5. CisionOne

CisionOne is a platform for the provision of brand monitoringinstant insights to help you make quick decisions and an message amplification that you want to convey online to develop your business.

Its features are numerous, the main one being that it is based on artificial intelligence to boost efficiency.

What are CisionOne's features?

CisionOne offers following features to its customers:

• A multiplatform media monitoring in real time, thanks to a massive panel of sources around the world.
• A Integrated AI to gain real-time insights and accelerate decision-making.
• A creation by detailed reports in just a few clicks to see where your marketing strategy stands.

What are CisionOne's strengths and weaknesses?

• ✅ The CisionOne advantage 

CisionOne is highly regarded for its user-friendly interface and its ability to carry out media monitoring effective and especially fastThe app is available on iOS and Android for use anywhere. In short, it saves a considerable amount of time and offers significant versatility.

• ❌ The pros of CisionOne  

Unfortunately, certain information may escape the software, which requires personal monitoring to supplement that provided by the tool.

What are CisionOne's prices?

CisionOne does not provide price information publicly on its website. However, please note that a free demo is at your disposal.

For more information on this subject, simply fill out a short form (above). The company will contact you directly to arrange a demo and present its prices.

6. SentiOne

Continuing with tools powered by artificial intelligence, we offer you SentiOneOn the one hand, the platform allows users to monitor your brand, analyze trends and obtain key information about its customers in order to define a viable marketing strategy.

On the other hand, SentiOne provides virtual assistants (chatbots, voice bots, analytical bots), designed to help you improve your communication with your customers, in an era where AI is ubiquitous.

What are SentiOne's features?

SentiOne offers lots of features to its users:

• A large capacity social listening with millions of sources across social media. This is accompanied by the ingenious use of AI to optimize the tool.
• Access to precise keyword data effortlessly, coupled with automated reports so you don't miss a thing online.
• A state-of-the-art system to prevent brand-related crises : Take control of the situation before it gets out of hand.

What are SentiOne's strengths and weaknesses?

• ✅ The benefits of SentiOne 

SentiOne's strengths are many. The platform stands out for its user-friendly interfaceby setting up monitoring campaigns and the data visualizationeasily accessible and understandable. The centralization of these elements promises efficient use.

• ❌ The pros of SentiOne  

Nevertheless, it can be criticized imperfect language and sentiment detection. This requires a few manual adjustments to ensure optimum results. Finally, the high price of the tool is not for everyone.

What are SentiOne's prices?

SentiOne offers only two subscription plans in the listening category. The first one at 300$ per monthideal for individual marketersbloggers or journalists.

The second plan is mainly aimed at large companies such as marketing agencies, where a price will be set. after a quote and an opportunity to test the software demo.

7. Sprout Social

Now it's time for the digital platform Sprout Socialwhich is a powerful tool for the managing your social mediaIndeed, in an era where social media is the backbone of a company's brand image, the software aims to capitalize on this.

Eventually, its use should enable you to boost your revenuesrevolutionize your organization, and to open new perspectives in terms of online marketing strategy.

What are Sprout Social's features?

Sprout Social highlights three specific functions :

• Access to precise statistics to help you make the right decisions.
• The ability to plan campaigns on social media via the platform interface.
• A optimization based on artificial intelligence.

What are Sprout Social's strengths and weaknesses?

• ✅ The advantages of Sprout Social  

Sprout Social is appreciated by its users. The tools it offers are powerful and allow you to plan, analyze, and interact with your audience. Integrations based on theAI maximize its efficiency.

• ❌ The - of Sprout Social

Minor drawbacks: the Customer Support is highly criticized, while its price is in the upper mid-range.

What are Sprout Social's prices?

Sprout Social's pricing structure opens at 199$ per month for a standard packagemade for small teams. For larger structures, you'll need 299$ for the professional package and 399$ for the advanced package.

Very large companies, on the other hand, benefit from a personalized quote that adapts to their large-scale needs.

8. BrandMentions

As the name suggests, Brand Mentions is an alternative that offers to grow your business by knowing everything that is said about your brand/companyTo do this, the tool relies on artificial intelligence.

In this way, the software aims to provide comprehensive insights to define the best digital strategy to adopt on the web.

What are BrandMentions' features?

Here are some of the numerous functions BrandMentions offers:

• A precise monitoring of your brand and mentions of you on social media.
• Managing your e-reputation and providing essential statistics to give you a comprehensive overview of what is happening around you.
• A relevant competitive intelligence to always stay one step ahead.

What are BrandMentions' strengths and weaknesses?

• ✅ BrandMentions advantages 

If there is one area where BrandMentions excels, it is in monitoring mentions your brand or company on the Internet. Software users praise its ease of use and its affordable admission price.

• ❌ The - of BrandMentions

On the other hand, feedback suggests a loading time quite long. Finally, although effective, the statistics provided could be more details on certain aspects.

What prices does BrandMentions offer?

BrandMentions has the merit of having lower-than-average prices. Its basic formula is 79$ per month (annual bill), while its packages Pro and Expert are 249$ and 299$ per month.

A free trial A 7-day trial is available so you can get a feel for the tool. If you like it, all you have to do is choose a subscription plan.

9. Mentionlyctics

In the same vein as BrandMentions, we find Mentionlyctics. There monitoring mentions of your brand or company on the web is at the heart of its operation, and will enable you to make decisions about your social media strategies.

All this, with the integration of artificial intelligence for ever more effective results. Your business will have plenty of room for improvement thanks to this tool.

What are Mentionlytics' features?

The features are similar to those of its competitors:

• Of media monitoring and social listening, to first see what is being said about your brand, company, product, etc., and analyze your audience's behavior.
• Regarding the detailed reports with clear insights enabling you to understand what comes next in the most informed way possible.
• A post scheduling system to help you manage your social networks.

What are the strengths and weaknesses of Mentionlytics?

• ✅ The advantages of Mentionlytics 

Organizations that use Mentionlytics' services describe it as a highly effective tool for tracking and monitoring social networks. Automating certain tasks, such as collecting mentions, is an asset. Finally, getting started is considered intuitive.

• ❌ The - of Mentionlytics

Its limitations lie in the absence of features (sentiment analysis or hashtag tracking). What's more, its inability to publish videos is a hindrance for multimedia-oriented businesses.

What prices does Mentionlytics offer?

Mentionlytics is the platform that offers broadest subscription panelwith no less than six different packages, ranging from 41€ per month (for small businesses) to 792 per month (for large structures).

At the same time, the Essential (116€), Advanced (208€), Pro (€333) and Agency (€499) complete the platform's offering. It's up to you to decide what you need.

10. Sprinklr

Who better than the platform itself to introduce it? Sprinklr describes itself as follows: a Unrivalled AIwhose productivity is unrivalled, sprinkled with a unified customer experience.

The software has a very clear objective: to drastically increase your productivity and your team to grow your business.

What are Sprinklr's features?

Here is a overview of features from Sprinklr :

• A social listening High-end solution across more than 30 channels, with AI-powered multilingual sentiment analysis.
• A trend mapping and real-time crisis detection.
• A personalized dashboard to facilitate competitive monitoring and customer engagement on your social media channels.

What are Sprinklr's strengths and weaknesses?

• ✅ The advantages of Sprinklr 

Sprinklr has its entire customer base agreeing on one thing: its impact on productivityThe platform mentions a profit of 40%, nothing less. At the same time, we highlight the ease of access advertising campaigns on social media, a godsend for marketing teams.

• ❌ The - of Sprinklr 

However, frequent problems with latency are reported during the updating of tags or analysis tables. The software is also difficult to get startedIts use is mainly intended for large companies.

What are Sprinklr's prices?

Sprinklr does not present its rates on its website. To access it, you need to fill in a form to to get in touch with one of their agents.

Insofar as the platform is designed for large companies, prices will logically be quite high.

All in all, the social listening software such as Brand24 have become essential in the digital age. Companies have every interest in monitoring their reputation in real time, analyzing their online presence, contacting influencers to promote their brand, and adapting their marketing strategy based on the data collected.

Their numerous AI features and integrations enable these structures to better understand their audience, and consequently strengthen their relationship with their customers. Not to mention their commitment to social media.

You will also note that we haven't added Snoopreport to this list. The reason is simple: the software is dedicated to Instagram. To find out more about it, we invite you to read our opinion about Snoopreport.