How much does 1 million views on Snapchat earn?

By exceeding the threshold of 1000 views on their content, users have the opportunity to earn money on Snapchat!

But how much does one million views on Snapchat? The answer depends on a number of factors. Let's look at them together in the rest of this blog post.

How much does Snapchat pay for 1 million views?

It is rather difficult to give a precise figureThis is because the revenue generated by views on Snapchat depends on several factors, such as :

• Content type,
• The type of community,
• The size of their audience,
• Audience engagement on ads or promotional filters,
• And the trade agreements in place.

The average price of a million views on Snapchat:

Snapchat's estimated revenue is around 1 euro to 1,000 viewsequivalent to approximately 1,000 euros for 1 million views.

Revenue generated for 1 million views on Snapchat vary also vary from one influencer to another, depending on their audience's interest in the ads they display on the platform. To discover the Snapchat ad pricesclick here!

You should also be aware that this is a gross income, as influencers must declare themselves to URSSAF (Union de recouvrement des cotisations de sécurité sociale et d'allocations familiales) and pay monthly or quarterly fees.

They will therefore have to reimburse about 20% of this revenue, depending on the taxes and fees imposed by their country. In this case, the average revenue per million views on Snapchat is around 800€ for advertising.

The price of a million views by collaborating with a brand:

On the other hand, the price of a million views on Snapchat can range from 1000 à 5000€ if the influencer/creator is looking to do the product promotion, of the promotional filters or at collaborate with brands.

This is also an approximate figure, because as you know, designers have to to share with Snapchat. So the actual amount they receive may be less than this figure.

How are views counted on Snapchat?

Wondering how Snapchat calculates the number of views?

In fact, every time your story is open and viewed on the application, one view of it is recorded. The number of views on Snapchat is therefore calculated in this way: for each user who views your video, even several times, only one view is counted.

How can you check the number of views on your Snap content?

1. On your snaps:

1. You can see the number of views on a snap at bottom left of screen.
2. Press the indicated number to view the total number of views.

2. On stories:

1. Open your story;
2. Slide up the screen to access the view statistics.

3. On filters (Lens):

1. First open the content with the interactive filters ;
2. At the top right of the screen, find the "i" icon.
3. Pressing this icon displays the number of views available on the filters.

On Snapchat, it's worth remembering that filters are one of the best ways to optimize your visibility. You can design your own, or buy directly from us. Find out more how much does a Snapchat filter cost?click here!

As we've just seen, 1 million views on Snapchat can earn an influencer a lot of money, especially if he or she uses the various monetization methods available on the platform.

However, the exact amount will depend on various factors such as audience size, audience engagement, content type and established commercial agreements.