How much does 1 million views on TikTok earn?

1 million views on TikTok could earn you between €0 and approximately 1,000 $ through direct payment from the platform.

A video that's less than a minute long doesn't make any money.

A video eligible for the Creator Rewards Program generally indicates 400 to 1,000 $ per million qualified views, depending on your country, your niche, and your audience's engagement.

That's just a fraction of what you can earn.

How much does 1 million views on TikTok earn?

The former Creator Fund was paying 2 to 4 centimes per 1,000 views.

A video at 1 million views therefore amounted to approximately €20 to €40.

End 2023, this fund was closed in France and replaced by a new program, which became the Creator Rewards Program in 2024. It pays significantly better, with estimates often ranging from 400 and 1,000 $ per million qualified views, but with much stricter conditions.

TikTok does not publish no official rates by country. Views from the United States, the United Kingdom, and Western Europe generally generate more revenue than those from other regions. The program is available only in a few countries, including France and Germany, but not Italy.

The final payment varies greatly from one creator to another. The number of views matters, but the commitment rate, your niche and the quality of your content are just as important as your revenues actual figures. For comparison, you can also check out what Youtube, instagram or Snapchat.

How many followers do you need to start making money on TikTok?

To start a live and to receive virtual gifts, you need to 1 000 subscribers minimum and have at least 18 years old. That's a good start for make money on TikTok, even with a small community.

During your live streams, viewers can send you virtual gifts purchased with real money. A portion of these donations is paid out to creators in the form of compensation.

To withdraw these winnings, you must have 18 years old (or the age of legal majority in your country). The amount varies greatly depending on how generous the fans are: some creators earn a few euros per live stream, while others earn several thousand.

Access to the Creator Rewards Program requires much more: 10,000 subscribers and 100,000 views over the last 30 days. It's not the same as the threshold for live streams.

You don't have enough followers yet, and you want to Go live on TikTok without 1,000 followers ? Don't miss our best tips.

How much can you earn with 1 million followers?

With 1 million subscribers, a creator can earn as much as a few thousand euros per sponsored video. These revenues come mainly from the partnerships with brands, not just the number of views. Brands also analyze your commitment rate, your niche, and the value of your community before paying yourself.

Other conditions for generating revenue on TikTok

Having a million views isn't enough to make money. To monetize your presence on TikTok, you must meet several specific requirements.

Reaching the subscriber and view thresholds

To be eligible for the compensation, you need at least 10,000 subscribers and 100,000 total views over the past 30 days.

The more your audience grows, the more you generate supplemental income and the more you attract brands that are looking for creators who can reach a real community.

With 1 million views on TikTok Through video, you can also target sponsorship agreements much more lucrative, depending on your niche and your commitment rate.

Knowing the Right Monetization Program

The former Creator Fund been Closed on December 16, 2023 in France, Germany, and the United Kingdom. It was replaced by the Creativity Program Beta, which became the Creator Rewards Program in March 2024.

This new program pays better, but its requirements are stricter: the videos must be more than a minute and propose a original content of high quality. A video that is too short is not eligible and therefore does not generate any revenue.

Be at least the minimum age required

You must be at least 18 years old, or the age of legal majority in your country of residence. Otherwise, the monetization Direct ordering through the platform is not available.

Enable compensation in the app

Once the criteria are met, the process for joining the program is simple:

1. Open your profile TikTok.
2. Tap the menu (☰) in the upper-right corner.
3. Go to TikTok Studio, then select Creator Rewards Program.

You'll also need to agree to the program's rules: monetization, intellectual property, and compliance with community guidelines.

Don't rely solely on views

Earnings from views alone remain low. Creators who actually make money combine several revenue sources :

• them partnerships and collaborations with brands,
• them virtual gifts received during the live streams,
• the affiliate marketing via TikTok Shop or links to products,
• them donations from fans and sponsorship opportunities.

In practice, it's this combination that makes the difference between a few dozen euros and regular income significant. The commitment rate plays a key role: an active audience attracts more brands and boosts your partnerships. The platform's program is just a starting point.

Who makes the most money on TikTok?

At the top of the rankings, Charli D’Amelio and its more than 150 million subscribers were appointed by Forbes like the designer TikTok the highest-paid, with estimated earnings of $17.5 million in 2021.

She is not alone at the top:

• Khaby Lame : the most-followed account on TikTok, with more than 160 million subscribers and large partnerships with brands.
• MrBeast : star of YouTube, it also reaches a massive audience on TikTok and monetizes through its partnerships and its affiliate marketing.

These figures vary by year and by source. The direct compensation paid by TikTok remains low: the bulk of the revenues of these creators comes from partnerships with brands, of affiliate marketing and the sale of their own products.

How do you get 1,000 subscribers on TikTok?

Reach 1,000 subscribers is the first useful threshold for monetize your account. There's no magic formula: it takes regularity and a little patience. Here are some tips that really work:

• Be original : offers authentic content that helps, makes people laugh, or teaches them something. That's what gets people to subscribe.
• Stay active : Post often. An active account keeps your audience engaged and boosts the’algorithm to put yourself out there.
• Follow the trends : trending sounds, viral formats, challenges. Your videos are much more likely to go viral if you build on what’s already working.
• Take Your Commitment Seriously : Respond to comments and build connections. Quality comes first.

To learn more, check out our other guides: How much does a lion cost on TikTok? or how to do a live show without 500 TikTok subscribers?