Who is Tinder's target?

Tinder is a dating app for adults over 18. This application is perfect for finding your soul mate. Matches on Tinder run at 70%. In this text, let's discover together what is the target of Tinder?

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Studies conducted in France

Recently, the site of the French Federation in meetings conducted a study on the average involvement of the Tinder application in France. The study concerns the inhabitants of the 96 French metropolitan departments and which took place in 2023. The objective of this study is to assess the differences in the use of dating sites in the different regions of France. Indeed, although the site targets young people between 25 and 40 years old, the downloading of the application is not the same in all French territories. To be clearer, the application is very popular in Brittany and Occitania. We can say that 4,33% of the population including 40,553 singles are registered on the Tinder dating site.

A profitable application

Tinder was created in 2012, it was the first dating site on the market. The platform generally targets young people between 18 and 25 years old. His system captured the hearts of users through left-to-right swipes to like interesting profiles. In 2015, the site set up a monetization system. What differentiates it from other apps is that Tinder has not focused on advertising paid offers. On the other hand, it continues to keep the free version to this day, but it is less efficient.

The paid version of Tinder is called Tinder Plus. The prices vary according to the age of the users. As an illustration, Tinder costs around 9.99 $ per month for users under 30 years old. For those over 30, the price of subscriptions is 19.99 $ per month. Despite the subscription service, Tinder is still the best dating app out there. There are still other alternatives to Tinder, to find out more, discover our article on: top 5 alternatives to Tinder.

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