Instagram algorithm: 12 tips to boost visibility

L'algorithm is the key to ensuring that your publications are seen by as many people as possible on social networks.

In this article, discover our top 12 must-have tips for seduce the Instagram algorithm :

1. Create authentic content
2. Choose content video
3. Give preference to interactions
4. Respond to posts and to comments
5. Publish regularly to good time
6. Go for the best hashtags
7. Add your location
8. Focus on trends
9. Comment on other publications users
10. Respect the standards of the community
11. Analyze your statistics
12. Develop a content strategy tailored to your target

1. Create authentic content

Instagram favors original content instead of republished or re-shared content. To make publications more visible, content published on Instagram must be :

• Attractive.
• Accompanied by distinctive, informative captions.
• Unique.

In this context, you need to explore the various formats available on Instagram: real Instagram, simples posts ou stories. Variez vos contenus pour maintenir l’intérêt de votre audience et explore new tips to boost your commitment.

Note, however, that there are also types of sanctioned publications via Instagram:

• This includes TikTok videos.
• This means make TikTok's watermark disappear to prevent your publications from being banned.

2. Opt for video content

To seduce Instagram's algorithm, you need to focus on the video formatespecially the real. In fact, this type of content has been the most prominently featured on the social platform since 2023.

The real ones have a distracting side and a strong power to user retention on the platform. As a result, the more attractive your video content, the more it will be pushed by Instagram. But always give priority to creating original, authentic content.

3. Focus on interaction

L'commitment is the most important ranking factor on Instagram. While the number of views isn't negligible, the number of likes, comments and shares can make all the difference.

It is therefore important toencourage the audience to :

• Interact with content by asking questions.
• Enter contests.

In addition, theInstagram algorithm considère que si beaucoup d’utilisateurs interagissent avec votre contenu, cela veut dire que ce dernier est de qualité. La plateforme va ainsi naturellement suggérer votre contenu à d’autres utilisateurs.

4. Reply to messages and comments

Interact with your followers by replying to comments and participating in conversations. Après tout, n’oubliez pas l’aspect “social” d’Instagram.

In this context responsiveness :

• Cela envoie un message positif à l’Instagram social network algorithm.
• Whether it's for messages or comments, responsiveness creates a relationship of trust between you and your users and encourages engagement.

5. Publish regularly at the right time

Maximize your chances of being visible on Instagram by posting regularly, and at times when the audience on Instagram is largest.

The best time slot is outside office hoursin other words :

• Very early in the morning.
• During lunch break.
• Late afternoon.
• Early evening.

Please note attendance is reduced on weekends.

6. Use the best hashtags

Hashtags are very important. They are characters that allow Instagram's algorithm to identify the post.purpose of your content.

• You can see the number of mentions of a hashtag and choose the ones that are most popular. tailored to your subject.
• Thanks to relevant hashtags, people can interact with your publication.

7. Add your location

Provide more relevant information to Instagram by indicating your location. As a result, the platform's algorithm will push you towards users in the same geographical area as you.

Find out everything you need to know about the Instagram location through our full article focused.

8. Capitalize on trends

Instagram favors posts about trends provided they are not too controversial.

• To help you create content, you can orient your content towards more specific themes. trend.
• It can be the series of the moment, the sujets d’actualité or events not to be missed.
• You'll be promoted by Instagram.

9. Comment on other users' publications

One of the best ways to gain visibility is also to comment and like les publications d’autres personnes sur Instagram. Vous pouvez aussi vous abonner à leurs comptes.

• Cela est idéal pour montrer à l’algorithme que vous êtes actif et que vous appréciez les interactions on the platform.
• In this way, you can also find people who have the same hobbies than you, encourage them to follow you and learn new things.

However, your comments must be relevant and nuanced so as not to create bad buzz or damage your reputation.

10. Respect community standards

Attract a targeted audience by creating a optimized business account et en publiant du contenu de qualité qui attire l’attention de votre public.

For all posts, whether in News, Real or Stories, you must strictly adhere to the rules imposed and the community standards.

By way of example, if you decide to post content à titre politique, concernant des sujets sensibles ou des sujets à polémiques sur le web, votre visibilité risque d’être menacée. Ainsi, trouvez le type de message qui attire le public tout en respectant les standards de la communauté.

If you are content creator on the social network Instagram, here's what we offer:

• Respect every single person on Instagram in your posts, messages, comments and other interactions.
• Do not publish unwanted contents or containing images of nudity (otherwise, the content may be deleted directly on the social platform).
• The most important thing is to publish quality contentespecially when it comes to photos and videos, as Instagram doesn't showcase blurry or pixelated photos and videos.

11. Analyze your statistics

You can use the Instagram statistics to track your progress on the platform. Visit figures will help you fine-tune your strategy by identifying gaps and mistakes.

12. Develop a content strategy tailored to your target audience

Once you know the your target's needs après avoir analysé les statistiques sur votre compte, vous pouvez vous mettre à l’élaboration d’une stratégie.

It will then be possible to :

• Focus your content on a specific subject.
• Use a format plus que d’autres.

Dans ce cadre, n’hésitez pas à répéter les formulas that work. Par exemple, si vos followers apprécient davantage les photos mettant en valeur la nature, l’idéal est d’en poster le plus souvent possible.

FAQs

How can I make the most of Instagram's algorithm?

Il est important de noter qu’Instagram déploie un algorithme spécifique pour chaque section de l’application :

• The feed.
• The Explorer (search) section.
• Stories and reality.

Here's what you need to know to make your content and publications stand out in each category.

The Instagram algorithm in your feed

Rappelons qu’un feed est l’enchaînement des photos and videos posted by others sur votre fil d’actualité Instagram. Découvrez également la définition de tous les autres mots utilisés sur Insta dans notre article Instagram glossary.

A publication is positioned in the feed according to :

• The behaviors users.
• The way in which the brand or content creator work.
• The relevance of the post.
• L’importance du account who publishes the content.

The Instagram 2025 algorithm in your stories

instagram organizes stories based on :

• Commitment history or regular interactions with an account (likes, direct messages or reactions).
• The proximity or the link to the person publishing the story.

L’idéal est ainsi de :

• Publish stories from consistent way.
• Encouraging interactions using features such as polls, questions or gifs to elicit responses.

The algorithm of the "Search" section

Plusieurs éléments permettent de mettre en valeur un contenu dans la fonction Recherche d’Instagram :

• Publication information the more popular the publication, the more prominence it will receive.
• L’activité : une interaction avec un post peut favoriser l’apparition d’un autre qui s’y apparente.
• L’historique avec the user who has published content.

What formats are popular on Instagram?

Here are the most popular and recommended formats sur Instagram afin de séduire l’algorithme d’Instagram.

Comment s’adapter à une mise à jour de l’algorithme Instagram en 2025 ?

In order toéviter d’être mis à l’écart par l’algorithme d’Instagram en 2025, voici nos conseils :

• Publish less photo content and focus more on real.
• Si vous publiez du contenu photo, veillez à ce qu’il s’affiche convenablement au vertical format.
• Pour les publications qui s’adressent essentiellement à votre communauté, utilisez plutôt le story format.
• If you post several stories, the essential content must be visible in the first three stories.

In conclusion :

• The visibility on Instagram is subject to strict compliance with the platform's rules.
• Boost your visibility on Instagram by focusing on the creation of original contentincluding videos, real, stories.
• Encouragez l’active user engagement (abonnés) pour améliorer le classement par l’algorithme.
• Publish regularly aux moments de forte affluence, utiliser des hashtags pertinents et localiser vos publications pour maximiser la visibilité et l’interaction sur Instagram.

If you use these techniques correctly, you'll have a better chance of seduce Instagram's algorithm. Try them out and let us know what you think in the comments section.