How can you get the most out of your Instagram statistics?
Instagram's user base continues to grow, with the number of downloads of this application. To ensure an effective presence on Instagram, you need to master your account statistics and use them wisely. In this article, we'll take a look at how to access your performance and engagement data to optimize your content strategy. Discover the hidden potential behind these figures and boost the popularity of your professional account.
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View your Instagram statistics from your professional profile
A professional Instagram profile: an essential prerequisite
In order to benefit from Instagram's integrated statistical tools, you need tohave a business account. This type of profile allows companies to promote themselves more easily on the social network by offering various features such as :
- Of the real-time data on the performance of your stories and publications
- Of the call-to-action buttons to facilitate contact
- The possibility of advertise to reach more people
- the access to Instagram Shopping tag products in your publications and stories
How do I switch from my personal profile to a professional account?
To convert your personal Instagram profile to a professional account, follow these steps:
- Go to your account settings, select "Account then click on the link "Switch to a business account.
- Choose a category (artist, blogger, digital creator, entrepreneur, etc.).
- Validate your business details e-mail address, telephone number and company address.
- Link your account a Facebook page linked to your company.
Once you've completed these steps, you'll have access to Instagram statistics in your profile settings.
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Analyze account data: beyond likes, comments and subscribers
Instagram stats offer valuable information for improving your account's performance, boosting engagement and refining your content strategy. There are three types of statistics:
- Statistics stories
- General statistics profile
- Statistics publications
To consult them, go to the "Statistics located in your profile settings.
Understanding the statistics of posts and stories on Instagram
Publications data include number of likes, of comments, ofrecordings and other interactions with each post. Story stats, meanwhile, offer a focus on reach, engagement and story clicks.
Method A :
To view detailed statistics on a publication, open it from your profile and press the "View statistics.
Method B :
Access general statistics via the three lines in the upper corner right, select the publication and analyze the data displayed.
Whichever method you choose, you need to better understand these concepts to analyze your Instagram statistics:
- Reach: this gives you the total number of accounts reached by your profile.
- Interactions: the number of reactions (likes, registrations, comments) to a publication.
- Clicks to website: total clicks to your website from your profile.
- Impressions: the total number of views your account has generated.
- E-mails/calls: total number of clicks on these buttons.
- Profile visits: the number of times your profile has been viewed.
Why choose Metricool to track your Instagram statistics?
In addition to Instagram's built-in tools, Metricool offers a solution for analyze in depth your account through a single dashboard. This tool enables you to track the evolution of your community, dImprove your presence, or monitor your hashtags. What's more, you can sign up for free on the platform to test the full potential of your Instagram account:
So, to effectively test the potential of your Insta :
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Metricool offers you :
- A overview your account activity or that of your customers
- The possibility of compare performance of your publications and stories
- A interaction monitoring and commitment rate to understand what works
- Of the detailed information on the organic growth of your Reels
- Of the comparative statistics with those of your competitors
Instagram statistics are a powerful lever for optimizing your content strategy and increasing the visibility of your professional account. By taking the time to learn how they work and analyze them regularly, you'll be able to make informed decisions and constantly improve your performance on the platform. Are you ready to create powerful content on your Instagram professional profile?
