Benchmark Email is a marketing tool that supports you in the realization of your marketing campaigns. Its performance has won over many users. This online platform is better for your communication, whether by e-mail or even on social networks. It enables you to attract more customers, thanks to solid, tailor-made actions. Benchmark is the tool that will get your business off the ground.
To learn more about the tool, there's nothing better than a free trial:
⏭️Faire a free trial of Benchmark Email⏮️
Introduction to Benchmark Email
Benchmark Email is a tool that offers several integrated, automated and robust functionalities. It's designed to support businesses of all sizes. What's more, Benchmark Email is a powerful, yet simple marketing solution, helping you to create and develop a compelling campaign.
To be clearer, Benchmark is an engagement tool to help companies guide customers through the customer journey. It also allows you to attract customers with sign-up forms that integrate into all areas of your site automatically. It also features an automated, triggered follow-up tool to keep in touch with subscribers.
Image: Screenshot of the Benchmark Email home page.
Benchmark Email features
In terms of functionality, Benchmark Email is a robust tool.
Overview of functions
As mentioned in the preamble, Benchmark Email is nothing other than a e-mail marketing tool who enables companies to send a multitude of e-mails to prospects in a way fast and efficient.
Thanks to its integrated form generatorusers can create relevant forms in order tooptimize e-mail address collection of their target audience. In addition, Benchmarck Email provides you with a tool that you allows you to design a landing page in which your service and products will be presented. By choosing this option, companies can reach their audience with campaigns targeted and striking.
- Diagram: Infographic showing the main features of Benchmark Email.
In-depth exploration of key functions
What sets Benchmark apart from other applications in the same category as Benchmark is that it doesn't offer new features on a regular basis. However, the service offered is wide-ranging, essentially in the creation of emailing campaigns.
The e-mail marketing function, for example, enables you to build up a network of contacts. With Drag & Drop Builder, you have over 50 templates to choose from for all sectors. So all you have to do is find the one that suits your needs and create responsive e-mails. What's more, you can use images, colors and personalized content. For your information, Drag & Drop Builder are Benchmark's marketing editors.
It also offers other options for personalizing email content, notably by creating different content for each reader. However, Benchmark does not offer dynamic content. As a result, it will be possible to modify entire content blocks according to contact information.
Benchmark also offers HTML editors. The latter is an easy-to-use code editor. With these codes, you'll have a direct overview of the changes you've made, as well as the option of distributing them via RSS e-mail.
Video : Quick tutorial on creating an email campaign with Benchmark Email.
Price analysis
Benchmarck Email offers you 4 price levels :
- Free of charge;
- Lite ;
- Professional;
- Key accounts.
Free
For newcomers to Benchmarck Email, you can offers free delivery of 3,500 e-mails to your prospects, in a way that's reflected and surveyed.
Lite
The number of e-mails to be sent remains à 3 500but the Lite offer gives you access to pre-shipment planning. At only 7 euros per month, the function landing page is available.
Pro
This rate costs 12 euros per month, this is most recommended on Benchmark Email. This tier gives you the best possible chance to send 7,500 e-mails per month. The pro offer stands out for its survey function of which the results will be sent to you as a downloadable file.
Key accounts
Unlimited e-mailingif you have more than 25,000 subscribersthis tariff is for you. The price of this offer has not yet been announced. on the official Benchmarck Email website, but you'll see it once you've submitted your request on the platform.
Image: Detailed price list.
Evaluating value for money
Benchmark Email is a platform that offers several functionalities according to your needs:
- It is available in English, Spanish, Portuguese, French, Italian, German, Japanese and Chinese.
- It is also an all-in-one platform, in other words, an easy-to-use digital marketing platform.
- Professional, attentive customer service
- It offers its own plug-in to integrate with WordPress
- Benchmark Email also integrates with 300 other applications thanks to Zapier.
With all the features Benchmark has to offer, it's well worth your investment, especially when it comes to automating your tasks.
To justify these opinions about the tool, there's only one way to find out:
User reviews
With regard to the use of the platform, users can give their opinions on the strengths and weaknesses of the application:
Strengths according to users
- Although the Drag & Drop editor is basic, it's effective.
- It offers several e-mail personalization options
- The application can be segmented
- It has a landing page editor that works like a charm
- Excellent software, even for the free plan
- Better value for money.
Points for improvement and criticism
- No dynamic content
- Landing page templates are few and far between
- Customer support needs improvement
- No refund in case of dissatisfaction.
Benchmark Email versus the competition
There are so many other software packages that offer the same features as Benchmark Email. Benchmark, on the other hand, is a unique piece of software that offers other special features:
Benchmark Email's main awards
Benchmark Email offers an unlimited free version, and the free version is quite effective. And it's easy to use, even if you're not a computer whiz. Even if you're not very comfortable creating marketing campaigns. It offers many features. Even if they're not updated regularly, they're perfect for all your needs.
Alternatives to Benchmark Email
Here are the other alternatives to Benchmark Email :
- com
- Constant Contact
- SendFox
- MailChimp
- GetResponse
- Aweber
- SendPulse
- MailerLite
Radical new exploration: the ecological impact of email marketing
When it comes to the environment, email is not without its dangers. In this section, we take a look at the ecological impact of email marketing.
The carbon footprint of an email
One stored email is equivalent to 10g of CO2 generated per year, i.e. equivalent to the carbon footprint of a plastic bag. But this will depend on the weight of your email. According to a study carried out by Ademe's Impact CO2, 1GB of stored data is equivalent to 0.24g of C02. In fact, these data processing centers run 24 hours a day, 7 days a week. The centers must be cooled, yet they generate digital pollution. At the same time, e-mails are also duplicated as a security measure to avoid loss in the event of fire.
How can you reduce your ecological footprint as a marketer?
To reduce your ecological footprint as a marketer as much as possible, and to be a little greener, here are a few practical techniques:
- Thinking through your marketing strategy
- Draw up a carbon footprint for your marketing plan
- Reduce the carbon consumption of its actions from digital and off-line channels
- Offsetting C02 emissions from marketing
- Manage your business strategies.
Conclusion
In short, Benchmark Email is an effective application to support your emailing strategies. It brings you closer to your prospects and customers. However, it's not free. Even so, the free version is just as comprehensive to meet your needs. Don't hesitate to test Benchmark Email's best features.
To choose the Benchmark Email plan that's right for you :
