How do you analyze a YouTube channel?

To analyze a YouTube channel, two cases exist:

• You want analyze your own chain → YouTube Studio (free, built-in) is sufficient in most cases. It’s YouTube’s official tool, and you can access it directly.
• You want analyze a competing channel or an influencer → YouTube Studio doesn't give any data on other channels. You have to go through a third-party tool like Fanpage Karma or Social Blade (free, more limited).

In this article, we details the two methods.

1. YouTube Studio: the free method

We'll start with YouTube Studio because it's all you need if you're analyzing your own channel. But you'll soon see a limit : It's impossible to get statistics on other profiles (other creators, influencers). That's where an analytics tool like Fanpage Karma comes in.

YouTube Analytics is free to use and lets you track the performance of your channel or videos. It's the foundation for understanding your audience, This tool will help you determine what works and improve your content strategy. Here are the main features offered by this tool:

If you're working with a consultant to analyze your data, you'll need to give him or her access to your data. YouTube Studio without giving it your personal login details. Here's how to do it in less than 2 minutes:

Explanatory video in French by Alucare, ideal complement to the page. View video (you can use YouTube's automatic translation)

Comment consulter les YouTube Analytics d’une chaîne ?

To consult the reports at YouTube channel in YouTube Studio :

1. Login to YouTube Studio.

2. Dans le menu à gauche, cliquez sur Données d’analyse.
3. Vous pourrez choisir parmi les types de données analytiques que vous souhaitez consulter (Aperçu / Contenu / Audience / Tendances) :

Par contre, afin de consulter les YouTube Analytics d’une de vos vidéos :

1. Connectez vous à YouTube Studio,
2. Dans le menu à gauche, sélectionnez Contents,

3. Sélectionnez la vidéo pour laquelle vous voulez obtenir une donnée précise.

What are the advantages and disadvantages of YouTube Analytics?

2. Utiliser un outil d’analyse tiers : Fanpage Karma

You want mesurer la performance d’une chaîne or some videos that stand out on YouTube? Fanpage Karma can help.

This tool primarily focuses on analyzing Instagram and Facebook data, but its features also allow you to analyze a channel Youtube.

Analyze a YouTube channel with Fanpage Karma

Avant d’entrer dans les détails, sachez que :

What are Fanpage Karma's features?

Fanpage Karma has been designed to étudier and surveiller des profils sur les réseaux sociaux, dont YouTube. Voici les fonctionnalités de Fanpage Karma :

De plus, vous pouvez également consulter les hashtags les plus performants utilisés par vos concurrents grâce à cet outil !

If you simply wish to view dislikes directly on YouTube for your analysis, here's a quick tutorial to reactivate them with a :

Explanatory video in French by Alucare, ideal complement to the page. View video (you can use YouTube's automatic translation)

Fanpage Karma vs Social Blade

Both of these solutions are popular in this field. But what sets them differentiates ?

• Social Blade is free but gives limited estimates (views, subscribers, projections).
• Karma fan page provides access to likes, dislikes, comments, hashtags, and actual engagement rates, and allows you to compare multiple channels side by side.

Comment analyser une chaîne YouTube avec Fanpage Karma ?

To follow this tutorial, create your Fanpage Karma account by following the steps below. With the link below, you have 1-month free trial (instead of 14 days) and access to Gold features.

Add promo code X5P9MN3NO to payment if you decide to continue (-20% over 6 months).

Test Fanpage Karma free of charge

• Une fois sur leur page d’accueil, vous pouvez cliquer sur Start Free Trial at the top right of the screen,

• Inscrivez-vous à Fanpage Karma à l’aide de votre compte Google, ou votre e-mail or Facebook, (si vous n’avez pas encore de compte).

• Une fois le choix fait, créez votre compte Fanpage Karma avec des informations vous concernant,

• Afterwards, ajoutez un profil à analyser avec Fanpage Karma,

• Vous avez le choix entre plusieurs réseaux sociaux, mais ici nous avons sélectionné Youtube uniquement,

• Then select the compte Google à analyser avec Fanpage Karma,

• Puis, choisissez le type de services auxquels Fanpage Karma aura accès. Vous pouvez cliquer sur Tout sélectionner and/or view YouTube Analytics reports related to your content,Choose the Fanpage Karma services you want. ©Princia for Alucare,Allow Fanpage Karma access to your YouTube channel, then,YouTube profile and click on,followed by,Confirm Fanpage Karma YouTube access. ©Princia for Alucare,Click on Continue in Fanpage Karma. ©Princia for Alucare,Check,the,boxes,all,the,boxes,where,Fanpage Karma,will,come,in,to,analyze,a,YouTube,channel,efficiently,,Check,the,options,where,we,need,Fanpage Karma. ©Princia for Alucare,Once on the main interface, click on,Then give a name,to your Dashboard,If you have a team with whom you want to share the analysis, check,Share with team,Click on Dashboard. ©Princia for Alucare,Finally, you'll have access to a,which illustrates the various analyses on a YouTube channel. However, you can also add other YouTube channels,Create a dashboard. ©Princia for Alucare,Other advanced features of Fanpage Karma,a) Customized, detailed report creation,based on up-to-date data,,It provides a,that you can share with your customers/colleagues afterwards.,Customize individual reports,according to your needs, including the ability to comment and describe graphs or even undo changes..,b) Effective community management,It promotes,teamwork,through,clear,structures,,and,individual,approval,,Workflows are,better,engaged,with,your,community:,In a,single,inbox,(where you can add all your social network profiles), you can,create or refine responses,to your community through AI,,automated actions, and,streamline,your workflow,As a result, track,average response,times,and find out when you receive the most messages to further improve response rates.,c) Invaluable help in designing quality content:,Optimize your content :

• Autorisez Fanpage Karma à accéder à votre chaîne YouTube, puis select le profil YouTube et cliquez sur Add suivi de Continue.

• Tick the boxes corresponding to the data you wish to analyze (or check all for a complete analysis).

• Une fois sur l’interface principale, cliquez sur Dashboard Where Dashboard.
• Puis donnez un nom à votre Tableau de bord and click on Create.
• Si vous avez une équipe avec laquelle vous voulez partager l’analyse, cochez Partager avec l’équipe.

• Finalement, vous aurez accès à un dashboard qui illustre les différentes analyses sur une chaîne YouTube. Cependant, vous pouvez également ajouter d’autres chaînes YouTube !

What other advanced features does Fanpage Karma offer?

In addition to channel analysis, Fanpage Karma also lets you generate customized reports :

• Design of individual reports ;
• Customized metric based on updated data ;
• Shareable dashboard with customers/colleagues ;
• Personalization reports (comments, graph descriptions, etc.).

Fanpage Karma also offers community management, content planning and creative assistance.

Why analyze a YouTube channel?

Whether you're a designer or a brand, study statistics A YouTube channel is essential for growing your presence on the platform. A thorough analysis helps you:

• Understanding your audience (age, demographic data, place of residence) ;
• Identify popular videos and those that generate the most engagement; ;
• Determine the best strategy by observing what works in your field; ;
• Measuring performance of the chain over time and track its growth; ;
• Finding ideas content by analyzing popular videos from other creators or influencers in your industry.

For creators, these metrics make it possible to’improve publishing strategy. For brands that use influencer marketing, these metrics are used to select the right influencers and measure the success of their campaigns.

In summary If you're analyzing your own channel, YouTube Studio is all you need. If you want to benchmark competitors or influencers, use Fanpage Karma.

the link Alucare gives you 1 free month instead of 14 days—more than enough time to see if the tool is right for you.

Pour analyser plusieurs chaînes YouTube (la vôtre et celle de vos concurrents) :

Analyze multiple YouTube channels with Fanpage Karma