Does Instagram pay?

The Instagram app is free for everyone. However, there are some paid features non-mandatory on the tool.

These options have been created to enhance the experience users and offer certain opportunities. Find out everything you need to know about it in this article.

What are the paid features on Instagram?

Three functions on Instagram. Here are some details.

1. Paid subscriptions

Paid subscriptions are also known as sponsoring. The initial principle of this activity is to remunerate content creators.

In fact, this type of Instagram subscription was set up to allow influencers to earn money more easily. It also brings them closer to their audience.

This system applies to on various sites such as MYM, Onlyfans, etc. And so :

• Thanks to the subscription system, users can offer a certain amount of money to the content creator to benefit from exclusive content (Publication, stories and real, lives, chat channel, subscriber section only).
• Instagram users must pay a fee every month to access exclusive content on an ongoing basis, in addition to the posts the creator usually publishes on their Instagram profile.
• There is no no payment by content.
• The amount payable is set by the influencer. Instagram has not set a minimum or maximum price in this context.
• Sponsored subscribers receive a purple badge that differentiates them from other subscribers. This allows the content creator to distinguish them in comments or MP Instagram.
• For content creators, it is essential to have at least 18 years old and have a business account with at least 10,000 followers to be able to use this feature on Instagram.

2. Sponsored content on Instagram

In addition to paid subscriptions, it is also possible to gain visibility by appearing in the Instagram suggestions via sponsored content.

This is the second paid feature on the platform. It appears in the options for advertising on an Insta account.

This solution allows you to showcase a product or service and reach a wider audience. In this context, brands and companies are the most concerned by its use.

Note: It is necessary to have a professional Instagram account to use this feature.

If you would like to discover price of an advertisement on Instagram, see our article entirely on the subject.

3. Ad suppression and personal data protection

Recently, Meta began sending European users messages proposing a paid subscription to avoid seeing advertisements on Facebook and Instagram. The price is approximately €12.99.

The message also proposed free use of the platform, but with the possibility of select ads that appear on the account. 

In the latter case, the sponsored posts on Facebook and Instagram that appear will depend on the personal data of each user.

Is payment necessary?

It should be noted that the DMA (Digital Markets Act) & the DSA (Digital Services Act) are European regulations designed to regulate the Internet.

In fact, the law provides for the limitation of economic impacts large-scale platforms and the distribution of illicit content and products.

The platforms concerned are :

• The social networks.
• The search engines.
• The major online sales.

Meta is thus attempting to protect itself from this regulation by advancing the’paid subscription to European users. In this context, subscribers are guaranteed that their data will not be used without their consent and that they will not see advertisements on their accounts after paying.

According to the statistics collected so far, less than 0.5% of users have signed up for this offer from Instagram and Meta.

• The additional costs in family subscriptions.
• On the other hand, some people fear that Meta (Facebook and Instagram) will still collect your personal data on Instagram even after you've paid the agreed sum.

What is certain is that the data you provided on the application before payment will still be used. The platform justifies this use by the’service enhancement both on Instagram and Facebook.

To this end:

• If you are more inclined towards European regulations, the ideal solution is to pay the sum advanced by Meta.
• If you have no concerns about your data being used by Instagram and Facebook, keep the free version.

What data is sacrificed in the free version?

If you intend to use the free version of InstagramHere are a few things to keep in mind:

• Data such as your location, music preferences, transport choices, etc. will be used by Instagram and Meta. This information will then be used to feed personalized ads.
• The most important data will be rendered available to brands to enable them to personalize their offers. This includes the number of people in your family, your clothing preferences, your friends and so on.
• Instagram data will also be used to train AI for a variety of purposes, knowing that building a super artificial intelligence is Meta's next big challenge.

FAQs

Is it still possible to use Instagram for free?

Obviously, it remains possible use social media platforms such as Instagram for free without having to subscribe to any kind of plan. Even for business accounts, Instagram remains free.

If you are concerned about your personal information, you can set functionalities allowing Meta to access your information.

In this case, the latter will only collect :

• Your age.
• Your type.
• Your location.

These are elements agreed upon at registration on Instagram.

What impact does the paid subscription have on users?

The paid subscription may impact users in different ways.

• For content creators and brands : If many people subscribe, the reach of paid advertising on both platforms will be reduced. This is because Instagram's algorithm favors posts that generate interest.
• For classic users : underwriting can be an additional burden and difficult to manage over the long term.

What do Instagram users think?

Instagram was acquired by Facebook in 2012. Then, it launched the principle of stories, as well as flagship features in 2016. It became a competitor to Snapchat after just a few years of existence. Over time, Instagram users have experienced some growth.

Just today, the application begins to get the upper hand on Facebookand is becoming increasingly popular with young people, especially teenagers.

With its nxtensive functionalities and the privacy system, Instagram is very popular with users.

• On more than 2 million users, Instagram's rating stands at 4.7/5 on the App Store.
• As for Play storethe note is 4,5/5 collected from 100 million users.

On the other hand reviews The number of criticisms of the app by Internet users continues to rise. These criticisms relate more to the number of dropshipping ads made by influencers or via stories.

The paid features are also one of the reasons why some people criticize the app, even though they have certain advantages.

In conclusion, the paid features on Instagram are :

• The paid subscriptions to pay influencers directly.
• The advertising to gain visibility.
• The ad deletion function and personal data protection to prevent the use of your personal information for advertising purposes.

You have the choice of whether or not to subscribe to these features. Without your consent, Instagram will not charge you any money. Others similar articles are available on our instagram, please feel free to consult them.