Advertising on Instagram is currently enjoying a meteoric rise. This is due to the fact that many companies benefit from promoting their brand, product and service on social networks. This method is more or less as effective as traditional TV or print advertising, and it's also cheaper. But how much does it cost to advertise on Instagram? This question is one of the most frequently asked by people wishing to promote their brand, company or products on this social network. But what about the cost of advertising on this platform? Find out in this article how much it costs to advertise on Instagram.
How much does it cost to advertise on Instagram?
Advertising is one of the best and most effective ways to make yourself known on the network and promote your brand. It's all done with Instagram Ads. There's no fixed price for an Instagram ad.
The price of these ads on Instagram often varies depending on many criteria such as:
- Type of advertising
- Demographic targeting
- The aim of the advertising campaign
- Season and trend
- Content quality
- Competition
- The management platform
- As well as the broadcast duration.
Type of advertising :
Instagram offers a variety of advertising formats such as sponsored posts, stories, IGTV videos and News Feed ads. Each of these formats has a different cost depending on its visibility and potential engagement.
Demographic targeting :
One of the major advantages of advertising on Instagram is the ability to specifically target a particular audience based on criteria such as age, gender, geographic location, interests and online behavior. The more specific the targeting, the higher the cost.
Advertising objectives :
The objectives of your advertising campaign, such as increasing the number of followers, lead generation or direct sales, will play a role in determining costs. More ambitious goals may result in higher costs.
Season and trend :
Advertising costs on Instagram can vary depending on the time of year and current trends. For example, costs may be higher during vacation periods or special events.
Competition :
If your market niche is saturated and many companies are advertising to the same audience, costs can rise due to competition.
Content quality :
The quality of your advertising content plays an essential role in engaging and receiving your audience. High-quality content can generate a higher return on investment, but may also require additional investment.
Campaign duration :
The duration of your advertising campaign will also influence the total cost. Longer campaigns can result in higher cumulative costs.
Management platform :
Using Instagram's advertising platform directly or through an authorized partner can also affect costs.
In general, the cost of creating a campaign is between 100 euros and 1000 euros, depending on the complexity of the campaign plus the advertising budget allocated to Instagram.
Once your ad has been uploaded to your account, you can track your ad to see the latest subscriptions in order to collect statistical data on user behavior or to evaluate the effectiveness of your advertising campaign.
What is the pricing method for an ad on Instagram?
Instagram offers three main pricing methods for ads: cost-per-click (CPC) cost-per-thousand impressions (CPM) and hit-per-engagement. CPC means you pay every time a user clicks on your ad, while CPM means you pay for every thousand views of your ad, regardless of clicks. The per-engagement rate is used specifically for Stories Ads. This latter pricing method charges you every time a user performs an action on your story, whether it's swiping up, clicking on a link or responding to a survey.
According to various industry sources and reports, the average cost per click on Instagram typically ranges from 0.50 $ to 1.00 $, while the average cost per thousand impressions is typically between 5 $ and 10 $. However, it's important to note that these figures can vary considerably depending on the factors mentioned above.
What does an Instagram ad cost?
To determine the price of an Instagram ad, it's first necessary to understand how Instagram spends your budget. You'll need to set up a roadmap that includes the objective of your ad, your target audience, the type of visual to be added to your ad, the caption to be written and the call to action to be integrated.
The minimum budget that Instagram allocates to running your ad is 1 euro per day. The set-up fee will also be added to the price of the ad. This will be done by an agency or service provider who will set up the campaign according to your guidelines.
Then there's the cost of creating the visuals, which increases according to the complexity of your project, the experience of the graphic designer and the number of visuals to be created. The next step is to set up a landing page. You'll need to take into account the costs associated with creating and hosting the page. The final cost includes setting up your advertising account.
NB: When you reach certain visibilities on your account, it is important that you are careful to avoid the risk of instagram hack. To do this, it's best to change your password frequently, and keep it secure to avoid being hacked.
Why advertise on Instagram?
According to analysis published by Business of Apps, Instagram is set to pass the 2.5 billion registered user mark by 2023. A figure that guarantees that, with a solid strategy and proper segmentation, it's possible to attract an increased flow of new customers to your business.
But the benefits don't stop there. As well as offering access to a huge user database, Instagram is turning into a fast and efficient way for advertisers to meet a variety of business objectives.
Depending on your campaign format, you'll be able to :
- Improve your brand's visibility and recognition.
- Increase traffic to your website.
- Consolidate your brand's presence in the digital landscape.
- Interact with your audience and deepen your understanding of them.
- Optimize your sales.
All these possibilities are available to you without the need to spend extravagantly on sponsored publications.
Indeed, Instagram presents an economic opportunity. On the one hand, you have total control over the amount you invest. On the other hand, you have the freedom to decide on the message, the timing, the location and the way it will be broadcast.
It goes even further: you can give free rein to your creativity by designing ads that are as innovative as you like. In fact, Instagram ads allow for a wide variety of formats.
Practical tips for reducing the advertising hit on Instagram
To reduce your Instagram advertising costs, it's essential to prioritize the quality of your campaign. Achieving positive results requires the creation of attractive, engaging content. Instagram largely determines the success of your ad based on how it resonates with your target audience. Effective advertising is measured by interactions such as likes, comments and views.
However, it's important to note that less favorable results may occur if subscribers choose to hide your ad. This can lead to a decrease in your score and, consequently, less satisfactory performance. It is therefore crucial to regularly monitor this action on the part of your subscribers and react accordingly to maintain the relevance and impact of your ad.
In short, to maximize the effectiveness of your advertising while keeping costs under control, it's vital to prioritize quality content and remain attentive to your audience's reactions. A proactive approach can help optimize your return on investment and guarantee positive results for your advertising campaigns on Instagram.
