How does discord make money?

You're wondering how Discord generates revenue in order to continue providing its services to all its users?

Discover in this article how this platform earns money !

Main sources of revenue for Discord

Unlike many other free applications, Discord does not make money from advertising.

Several revenue sources are noteworthy on this platform. Here are some details about this.

1. Nitro subscription service

In principle, the use of Discord is free. However, the platform also offers a paid subscription via nitro. This improves the user experience and represents Discord's main source of revenue.

Nitro is a premium service offered to users who wish to subscribe. monthly or annually in order to enjoy benefits and features that can be used on Discord. Among the benefits included are:

• A high-quality video streaming (GO LIVE streams in 1080p 60fps with Nitro Classic).
• The screen sharing in 720p 60 fps or 1080p 30 fps.
• Regarding the tags Discord personalized.
• Regarding the limits enhanced download capabilities (increase in the size of files that can be sent to 100 MB with Nitro and 50 MB with Nitro Basic).
• A customizable tag (the # at the end of the username).
• A animated profile picture (with a GIF).
• Regarding the customizable emojis usable on any Discord.
• A profile badge on your Discord profile.

Nitro attracts a significant number of subscribers, which greatly influences the revenue generated by Discord. Even though the platform generates revenue through partnerships and collaborations, Nitro is a source of income. constant and substantial.

The pricing structure of this service is what allows Discord to profit from it. In this case, here are the levels offered with Nitro :

• Nitro Basic : it is available at a low price and gives users access to a number of benefits.
• nitro : It is more expensive, but it offers a full range of features on Discord.

Discover how to get Nitro for free in our article on the subject.

This structure allows Discord to offer services to suit all budgets. The platform can then reach a wider audience and increase its overall revenue.

Please also note that Nitro subscriptions are often offered to players. In fact, Discord was initially a platform designed for communication related to video games. This is reflected in the voice chats and collaborations during gaming sessions.

Nitro often offers services tailored to these users and their needs. This allows Discord to benefit from a loyal customers, which contributes to the stability of its income.

In addition, Nitro is constantly evolving, offering all subscribers periodic benefits and exclusive offers. This strategy also helps build customer loyalty, but also attracts new customers.

By providing attractive features, Discord manages to maintain user engagement and encourage subscription renewal on a regular basis. This strengthens the platform's revenue streams.

2. Server boosts

The server boosts allow users to enhance the servers they are on and unlock various benefits. When a user purchases Server Boosts, they can offer the community on Discord benefits such as:

• A enhanced audio quality.
• Regarding the personalized emojis.
• A premium support.

This makes the server more attractive to new members and more user-friendly for existing users.

Revenue from Server Boosts is essential to the financial health of Discord.

• The more users commit to improving their favorite servers, the more the cycle repeats itself and allows the platform to earn money.
• The more boosts servers receive, the more they can improve the user experience and attract new users on Discord.
• The latter may, in fact, become the ones who will in turn carry out Server Enhancements.

Here's what you need to know about server boosts on Discord.

How Server Boosts work

Two options are available as part of server boosts:

• The subscriptions monthly.
• The individual boosts.

Each boost comes be added to the server's boost level and helps unlock perks. These depend on the number of boosts acquired.

Here are the Server Boost levels to distinguish:

Please note that for Nitro (the premium version), you can boost a server of your choice (changeable weekly). You get a gem on the server next to your username with the date of your first boost, if you boost another server. it drops back to 0.

The benefits of server boosts

Even though we mentioned that the Server Enhancements are one of Discord's main sources of income, but they also benefit users.

In effect, boost a server allows you to:

• Personalize the experience above.
• Stand out from the crowd within the community.
• Obtain certain features.

The Server Boost thus creates a sense of belonging and pride among Discord users. This promotes their engagement and loyalty to the platform.

Boosts on Discord allow you to create a dynamic environment which users can enjoy. They can then actively contribute to the success and growth of the server that has been boosted, as well as Discord itself.

The more active users the servers acquire, the more popular Discord becomes. This allows the platform to generate more revenue and thrive in his field.

3. Product sales

Discord offers a range of official products diversified to its users. In this context, it targets a broad community and fans of specific games or cultural universes.

These products include :

• Regarding the avatar decorationsr.
• Regarding the nameplates.
• Regarding the profile effects.
• Various lots or packs services.

Users can access it via the Shop section on the platform. Discounts are available for Nitro members.

Thanks to its strong brand recognition and user base, Discord has been able to create a profitable market for its products and generate revenue.

Purchasing items offered on the platform is a way to proudly display your use of Discord and belonging to one's community.

The sale of goods enables Discord to diversify one's sources of income with the Nitro subscription and Server Boosts.

Customer base and target market of Discord

Discord has a customer base that generally includes individuals aged 25 to 34, according to Statista. This is the age group that generated the most visits to the platform in 2024, representing 53.41% of users aged 18-45.

However, individuals over young ages are also present in large numbers on the platform. Here are some details:

• Age : Different age groups can be observed among Discord users. However, the platform is predominantly used by Millennials and Generation Z.
• Leisure activities : Discord users have a wide range of interests. The platform mainly includes gamers, content creators, community groups, professional communities, and amateur groups.
• Geographic distribution : Discord users are mainly located in North America, Europe, and Asia. However, the community continues to grow internationally with users from diverse cultural backgrounds.

Here are the main targets from Discord:

In conclusion, the main revenue sources of Discord are :

• The subscriptions nitro.
• The Server Enhancements.
• The sale of goods through the store.

If you need more information like this, check out our page Discord. There you will find all articles related to this platform. If you have any questions, you can post them in the zone comments.