How much is 1 million views on Twitch?

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To remember:

  1. A Twitch streamer can potentially win approximately $3,500 for 1 million viewsThis amount varies according to subscribers, donations, advertising and partnerships.
  2. The main sources of revenue on Twitch include subscriptions, donations, advertising, affiliate marketing, bits cheers and the sale of derivative products.
  3. Success on Twitch requires time, of the consistency and dedication to build a loyal community and diversify revenue streams.

The revenue generated by 1 million views on the Twitch account can vary considerably depending on several factors such as the number of followers, viewer donations, advertisements, and brand partnerships. On Twitch, streamers can earn money in several ways. Discover them in this guide!

we also tell you all you need to know about the streamer success on this platform, as well as the amount they can earn according to their number of views.

Twitch Advertising Revenue Calculator :

We've created this Twitch revenue calculator for those who want to estimate their potential earnings from ads.



Or enter a custom number of views :

This is just one example of possible income streams. If you'd like to find out more, read the full article.

How much does a streamer earn with 1 million views on Twitch?

Image illustration for our article "How much do 1 million views on Twitch earn?
Illustrative image from Twitch for our article on how much a Twitch streamer could earn by reaching 1 million views. Source: Alucare.fr

As a rough guide, according to the latest statistics, some streamers have reported earning around $3.5 for every 1,000 views, but this can vary considerably. So, with 1 million views, a streamer could potentially earn 3,500 dollars, or approximately 2,000 euros in France. Again, this is a rough estimate and actual earnings may be higher or lower depending on the factors mentioned above.

Compared to the salary you can earn on YouTube or other platforms, between 0.5 and 1 euro in revenue for every 1,000 viewsTwitch pays much better. These figures may evolve over time and Twitch's remuneration policies are subject to change.

A streamer's income depends heavily on the content broadcast and viewer engagement, as well as:

  • Number of views,
  • The number of subscribers,
  • Spectator donations,
  • Advertisements broadcast on the channel
  • Revenues from sponsorships and brand partnerships.
  • The rate of remuneration also varies according to the country and the specific agreements the streamer has with Twitch.

In general, Twitch pays streamers according to the number of unique spectators who watch their live streams. The Twitch Partner Program allows streamers to earn money through subscriptions, bits (a virtual currency that viewers purchase to use on the platform), and advertising revenue.

How much does the average Twitch streamer earn?

It should be noted that 72.8 % of the small streamers have not yet made any profits from their live streams on Twitch. Most of them, even those who do make money, earn less than $100/month. For example, :

  • The more subscribers a streamer has, the more revenue they can generate from monthly subscriptions.
  • Streamers who attract large audiences to their live broadcasts can also generate more revenue through donations and brand collaborations.
  • Streamers who manage to negotiate lucrative deals with brands can see their monthly income increase significantly.

In this way, more renowned streamers with a large number of followers and regular viewers have the opportunity to generate thousands of euros each month. The best streamers, or "star streamers", have the opportunity to generate revenue at million euros or more if they know how to exploit the various sources of income authorized on the streaming platform, including donations, subscriptions, and partnerships with brands. This attracts new talent and contributes to the professionalization of the sector.

The main sources of income for Twitch streamers

Earning money on Twitch as a streamer is possible thanks to different sources of incomeHere are some of the main ways to earn money on the platform:

Subscriptions

The subscriptions Monthly subscriptions are a source of recurring revenue for streamers on Twitch. Viewers can subscribe to their favorite streamers' channels by paying a recurring monthly fee. Partner and affiliate streamers earn a share of subscription revenue.

Donations

Viewers can donate money directly to streamers during their broadcasts.

Advertising

Streamers can earn money from ads shown on their channel, but this depends on the number of ads viewed and their commitment rate.

Affiliate marketing or advertising

Affiliate marketing allows streamers to generate additional income by promoting products or services. Popular streamers can enter into partnerships with brands for special offerswhich can bring in additional income.

Streamers on Twitch can benefit from several forms of partnership on the platform, such as playing video games. After playing video games, you are invited to give your impressions, in which case you are paid by studios or developers.

Similarly, some brands pay streamers to use their products during a live broadcast, such as drinks, clothing, or cosmetics, so that everyone can see and buy them.

In fact, the platform offers a partnership program with benefits for streamers.

Regarding affiliation, you must meet these four requirements to become a Twitch affiliate:

  • Have 50 followers.
  • Stream for a total of 8 hours.
  • Stream on 7 different days.
  • Have an average of 3 viewers.

Whether you're just starting out or are already a member of an affiliate program, you can turn streaming into a real business.

bit cheers

Viewers can purchase "Bits" (a virtual currency) on Twitch and use them to send "Cheers" (encouragement) to streamers they like. Streamers receive a revenue share generated by Bits.

Merchandise sales

Some streamers sell merchandise such as t-shirts, mugs, stickers, etc. with their brand or logo to earn extra revenue.

Third-party subscriptions

Twitch offers the option to add third-party extensions to your channel, which allow viewers to subscribe via third-party services, such as Patreon, to unlock additional benefits.

Tournaments and special events

Streamers can host tournaments, special events, or play sessions with viewers to generate additional revenue.

It is therefore crucial to diversify sources of income to ensure financial stability as a streamer.

How can you boost the number of views on your Twitch streams?

Since the number of views affects your earnings on Twitch, if you want to increase the number of views on your live broadcasts on this platform, here are a few tips:

Make good use of your social networks

Social networking platforms can be used to inform subscribers of live broadcasts on Twitch

By using different social media platforms, you can stay in constant contact with your viewers. YouTube and Instagram can be used to share the most entertaining or captivating moments or content from your live stream on Twitch, with the aim of attracting more viewers.

Teaming up with other Twitch channels

Cooperation involves playing the same video games in collaboration with one or more other streamers. In this situation, each person broadcasts the game on their own Twitch channel, and viewers have the opportunity to juggle conversations and broadcasts.

It is now possible to collaborate by sending your community to another streamer's Twitch channel to help them advance, named the raid on Twitch.

Also note that viewer comments during broadcasts help streamers improve their content and maintain community engagement.

Participate in gaming conventions

Video game conventions are a great opportunity to network. During events such as TwitchCon, PAX West, or E3, bring along business cards to share with various people in the industry. These cards should include your Twitch username, contact details, and a photo of your face so that people can remember you.

Succeeding on Twitch: How does it work?

It is difficult to give a precise figure, as income can vary greatly from one streamer to another. Some very popular streamers can earn significant sums thanks to these different sources of income, while others who are not very well known may earn much less. In addition, income also fluctuates depending on the activity and number of views on the channel.

As a general rule, for streamers who have become Twitch partners and have a solid subscriber base, 1 million views can represent a significant amount of money, but this will depend on the diversity of their revenue streams and their ability to monetize their audience.

It is essential to note that success on Twitch often requires :

  • Time;
  • Consistency;
  • And dedication.

We need to build a loyal community of spectators by providing quality content, interacting with viewers and building strong relationships. It's also important to respect Twitch's rules and follow the platform's guidelines on revenue streams and promotions.

To become a Twitch partner or affiliate and access certain advanced features, such as paid subscriptions, streamers must meet certain requirements, including reaching a minimum number of followers and regular viewers. To do this, it is recommended to produce quality content and interact with the community.

Image illustration for our article "How much do 1 million views on Twitch earn?
Image showing a Twitch streamer who has earned 1 million views and a lot of money. Source: Alucare.fr

When will Twitch pay me?

Viewers can support streamers via subscriptions, donations, and by watching ads. However, it is necessary to accumulate at least 50 $ (for most payment methods) or 100 $ (for bank transfer) before you can make a payment. Payments are versed 15 days after At the end of the month in which the income was generated.

For example: If you make a profit of at least 50 $ on April 5, payment will be made 15 days after April 30, i.e., on May 15.

Once the payment has been made, and of course depending on the payment method selected, the customer can take a few days before the payment is credited to your current account. The various payment methods accepted to reach the 50 $ threshold are: direct deposit, eCheck/local bank, PayPal and cheques.

Twitch is a popular live streaming platform where viewers can watch their favorite content creators, play video games, or create other entertainment content.  This platform is disrupting the video game industry by creating new opportunities for creation, marketing, and communication. It offers fertile ground for creative talents and companies looking to reach an audience of passionate gamers. If you're just getting started, check out our tutorial: How to stream on Twitch?

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Released on : 6 June 2011

Edited by : Twitch Interactive, Inc

Available on : PC, Mac, Linux, Android, iOS, PlayStation, Xbox