Instagram is one of the world's most popular apps, with over two billion users, including 26 million monthly active users in France alone. To optimize your content and reach more of your audience, you need to master the Instagram statistics.
Among the platform's most popular features are the ability to share videos and see how many views they get. The number of views of an Instagram video corresponds to the number of times it has been viewed for at least 3 seconds. This number is displayed below the video, and is a measure of the number of views it has received.public interest for the content offered. The more views you get, the more money you earn. Magnifying glass!
How much does an Instagram content creator earn with 1 million views?
As an influencer, the quality of your contentyour authenticity and your ability to create a solid relationship with your audience are essential to attracting lucrative opportunities. Therefore, focus on creating quality content, engaging with your community, and growing your audience organically.
That's how you'll get more and more followers, and thus more and more views. A video that reaches 1 million views can earn around €1,000, which is equivalent to 1€ for 1,000 viewswhich is still a lot.
According to a study by HypeAuditor, it's already possible to make money with an Instagram account as small as 1,000 followers. That's not to say that every account with 1,000 followers automatically earns money.
The key is to develop a loyal and committed communityThis will gradually open up opportunities to generate income from your presence on the platform. Success on Instagram doesn't happen overnight, but with hard work and consistency, you can create lucrative opportunities.
Making money on Instagram: how does it work?
The amount received for 1 million interactions on Instagram is highly dependent on several factors, such as:
- Content type ;
- Audience;
- Commitment;
- Partnership or sponsorship agreements.
On Instagram, content creators can earn money through different revenue streams:
Become an influencer
If you have a large, engaged audience on Instagram, you can collaborate with brands to promote their products or services. Brands can pay you based on the number of followers you have and the influence you have on your audience. This is known as "sponsored advertising". By doing so, you become an "influencer".
Affiliate programs
Some influencers may participate in affiliate programs, where they receive a commission on sales made via their affiliate links. affiliate marketing.
Sale of products or services
Content creators can sell their own productslike clothes, books, online training, etc. If you have your own business, you can use Instagram to generate sales.
Subscriber donations
On Instagram Live, content creators can receive donations from your followers in exchange for exclusive content or to support your work.
Coaching or training
If you have expertise in a particular field, you can offer coaching services or online training on Instagram.
Brand partnerships
Influencers can also enter into long-term partnership agreements with brands to regularly promote their products.
Sale of photos or videos
If you are a photographer or videographer, you can sell your content to businesses or individuals for commercial use.
Sponsored Content
In addition to brand partnerships, you can also get paid to create sponsored content, like sponsored posts or stories.
There's no single formula for calculating the exact revenue generated by 1 million views on Instagram, as it will depend on the monetization strategy and the opportunities available to them. Some creators can earn a few hundred to a few thousand dollars for 1 million views, while others can earn more.
How many followers do you need to monetize your Instagram account?
The number of followers needed to make money on Instagram can vary depending on several factors, including the niche you're in, the engagement of your audience, and the types of partnerships you seek.
In general, some opportunities to make money on Instagram start to present themselves when you've reached a threshold of around 10,000 to 20,000 followers. At this level, you usually have an audience base large enough to attract the attention of brands and companies.
However, it's essential to understand that the number of followers is not the only important factor. L'audience engagement is just as crucial. Having a small number of highly-engaged followers can be more beneficial for brands than having a large number of less-active followers.
Instagram is a powerful social network for sharing experiences, good tips or promoting brands and products. Influencers with over 500,000 followers earn more than 5,000 euros a month. Visit improve your online presence with Instagram? To increase your visibility, you can buy followers.
