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Facebook and instagram both belong to Meta : That's the connection between the two social networks. Since the acquisition of’instagram by Facebook in 2012, you can quickly link your two accounts to post your content on both platforms at the same time.

What is the connection between Facebook and Instagram?

Instagram and Facebook logos illustrating the connection between the two social media platforms owned by Meta — The logos for Instagram and Facebook, two platforms owned by the Meta Group. ©Antonin for Alucare.fr

Facebook acquired Instagram in 2012, long before the band became Meta in 2021. The two social media platforms are therefore owned by the same parent company, and that actually changes what you can do on a daily basis.

Linking your two accounts allows you to:

Schedule and Publish the same content on instagram and Facebook in a single step, via Meta Business Suite.
Share photos, videos, Reels, and Stories on both platforms by checking a single box.
Consult the statistics both accounts in one place, so you can easily track your engagement.

Users who manage both accounts at the same time save valuable time thanks to this link.

For more information, you can read our article on: Which GAFAM does Instagram belong to? ?

How do I link Instagram and Facebook?

The method varies slightly depending on whether you're using a smartphone or one computer. Here are the steps to follow in both cases.

From a mobile phone

To link Facebook and Instagram From the mobile app, follow these steps:

Open the’Instagram application and presses the’your profile icon lower right.

Button to access your Instagram profile. ©Antonin for Alucare.fr

Press the three lines in the upper right corner to open the options.

Button to access Instagram settings. ©Antonin for Alucare.fr

Press “Accounts Area”.

Instagram Account Space Option — Instagram account space option. ©Antonin for Alucare.fr

Select “Add accounts” at the bottom of your profile.

Add Accounts Option on Instagram — Option Add accounts on Instagram. ©Antonin for Alucare.fr

Choose “Add a Facebook account”.

Option Add a Facebook account to Instagram — Option to add a Facebook account to Instagram. ©Antonin for Alucare.fr

Press “Continue” to confirm.

Enable connected experiences on Instagram. ©Antonin for Alucare.fr

Complete the linking of the two accounts on Instagram. ©Antonin for Alucare.fr

Once your accounts are linked, you can Share on Facebook every Instagram post. With each new post, all you have to do is select Facebook under “Post to”. It works for your Pictures, your Reels and your stories.

Need to do the opposite? Check out our guide on how to separate Instagram from Facebook.

From a computer

Here are the steps to connect your accounts from a browser :

Button to access the menu on Instagram. ©Antonin for Alucare.fr

Click on "Settings at the top of the menu.

Settings option in the Instagram menu. ©Antonin for Alucare.fr

Go to “Accounts Area”.

Instagram account space option on computer. ©Antonin for Alucare.fr

Click the blue button “Add accounts” at the bottom of your Instagram account.

Option Add accounts on Instagram on computer — Option Add accounts on Instagram on your computer. ©Antonin for Alucare.fr

Choose “Add a Facebook account” in the window that appears.

Add Facebook Account Option — Add Facebook account option. ©Antonin for Alucare.fr

Between your Facebook credentials in the login window that appears. If you're already logged in, simply confirm that the displayed account is correct.

Log in to a Facebook account to link it to Instagram. ©Antonin for Alucare.fr

Confirm that the account displayed is the one to be linked to the Instagram account. ©Antonin for Alucare.fr

Follow the on-screen instructions to confirm the connection.

Confirm the link between the two accounts. ©Antonin for Alucare.fr

Click on “Authorize and complete the addition” to finalize.

Authorize and complete the linking of the two accounts. ©Antonin for Alucare.fr

What are the advantages and disadvantages of linking Instagram and Facebook?

Benefits of Linking Instagram and Facebook

Benefits of Linking Instagram and Facebook	Details
Simpler content sharing	You can post your content on both platforms at the same time, in a single action. You save time in every post.
Increased visibility	Thanks to the cross-posting, your posts reach your audience on both social media platforms with a single piece of content. You gain visibility without any extra effort.
Statistics All in One Place	You're checking your Instagram statistics and Facebook for a single interface. You analyze your results faster and adjust your marketing strategy more easily.
More Effective Management	You Manage your Facebook and Instagram pages from one place, which makes it easier for you to use every day. No more juggling between multiple interfaces.

Disadvantages of linking Instagram and Facebook

Disadvantages of linking Instagram and Facebook	Details
Lack of customization	The audience Facebook and the audience instagram are different. What one person likes isn't necessarily what another person likes. Posting the same content everywhere can hurt your credibility and your audience's engagement.
Public confusion	If someone follows you on both social media platforms, your content may appear several times in his thread. This can reduce your commitment or cause you to lose followers.
Risk of Impact on the Algorithm	The algorithm can evaluate your posts repetitive and share them with fewer subscribers. As a result, your overall performance may suffer.