What is Snapchat: For whom? Why Snapchat?

What is Snapchat? If that's your question, then this blog post is for you!

In this guide, we will discover what Snapchat is, who can use the application and what are the benefits and disadvantages of this social platform!

If this article does not meet your expectations (which would be surprising), please feel free to comment so that we can help you as needed!

What is Snapchat?

Snapchat is a popular messaging app that allows users to exchange photos and videos (called "snaps").

It is presented as another way of take selfiesIts essential function is to take a photo or video and share it after applying effects (filters, lenses, etc.).

What's more, you can using Snapchat on PC and also on mobile.

Some unique Snapchat features:

• In addition to being visible only to a list of friends, snaps exchanged self-disappearing almost as soon as they are read or opened. It is this ephemeral nature that sets it apart from other social networks!
• It's a great way to more spontaneous and more precise for users to share small details of their daily lives with their friends.
• But what makes it so popular is the variety of effects that users can apply to their posted photos or videos, essentially using augmented reality technology.

There are the famous filters, including animated filters (Snapchatters' favorite), the cat filtersetc. But they also have access to location filters (geofilters) so they can share where they're sending their snaps from.

Snapchat: For whom?

Snapchat currently has over 750 million users. According to statistics, 60% of users are under the age of 24. However, it should be noted that the app Snapchat banned for children under 13.

1. For brands :

Marketing professionals aim to listen to consumers on Snapchat. If you want to captivate these young adults, it would be wise for your brand to set up a Snapchat account.

2. For almost everyone:

If you enjoy using various filters Whether solo or in the company of friends, family or pets, you're welcome on the platform too!

Similarly, if you enjoy posting or sharing videos with your friends, watching entertaining videos, Snapchat is one of the ideal social platforms!

Snapchat: Why?

Why use Snapchat? Here are just a few reasons:

• In addition to the entertaining and humorous aspect of filters, if your brand or company targets the 18-34 age group, there is no reason not to include Snapchat in your social media marketing strategy—quite the contrary.
• It is currently the application that is the most successful in this age group.
• Young people use it throughout the day to connect with friends or engage in activities they are passionate about.
• Snapchat's main asset is its immediate personal connection.
• The tool is fast, easy to use and user-friendly. In this way, you can create a more personal and intimate relationship with the potential consumer.

What are the pros and cons of Snapchat?

Like many social networks, Snapchat can also have its own advantages and disadvantages:

Do you have kids who are hyperactive on Snapchat? If so, check out our article on : Why Snapchat is bad ?

Is Snapchat free?

You can download Snapchat free on the Play Store or App Store. However, the app offers paid features in exchange for a Snapchat+ subscription.

The subscription price may vary depending on the country and device. The amount shown on your device is the amount you will be charged if you subscribe.

To view the latest tariffs, go to the settings then click on the Snapchat+.