In this article, we'll look at the differences between Outpush and RollerAds: all the important information you need to know in order to choose the right push notification network!
First, push notification systems allow you to collect subscribers from a computer or mobile device. These are users that you can notify via push notifications on mobile devices and PCs. These systems are very useful for bringing them back to your site for new information.
Regies such as Outpush and Rollerads also enable you to monetize your subscribers by sending push messages, and thus earn substantial additional income.
For your information, I am giving my opinion after testing both agencies. I have included the respective affiliate links in the article. I will share my thoughts, and then it is up to you to make your own choice. In addition, there are other ad networks on the market that I have not yet tested (because not many people have encouraged me to test them, whereas many use Outpush. Therefore, that means it works well).
PS: I had already given feedback on the article: My opinion of Outpush.
Outpush vs RollerAds: Who wins?
For those who can't be bothered to read the whole article, here is a summary (however, it is advisable to read the whole thing to gain a better understanding and avoid mistakes):
- Outpush lets you keep own notificationsfor lower incomes, but to send only clean push. Indeed, this avoids problems with scam pushes but brings in less money, which is normal.
- RollerAds lets you earn more moneybut your subscribers will receive scam notifications of the type: You have won XXX$ and behind tunnels for recover money (email recovery for the least worst with free subscription) (paying after X days/week in large amounts)
It's possible to ban ads for Rollerads, but you'll have to do it by hand and the gains will be reduced + it's time-consuming.
So two types of site :
- A "clean" site like alucare.fr, and you want to keep a clean push base, avoid problems with your subscribers, and be sure you won't be penalized.
- A "dirty" site that gets adequate traffic for a short period of time (a few months at most) and must be actively monetized to earn as much money as possible, RollerAds is therefore the aggressive choice.
PS: I am assuming that Google sees subscriptions and unsubscriptions. With RollerAds, your push subscriber base is put to the test, and if there are more unsubscriptions, the quality of the push is not good, which means the quality of the site is not as good. Of course, this may not be true—only time will tell—but if you want my opinion, I prefer to stay clean.
For my part, I am returned to Outpush After testing RollerAds for three and a half days because the push notifications were so bad, I had people on Twitter tagging me and asking why I was trying to scam them (because the name of the site is displayed on the push notifications, as a reminder). I placed the link further down in the article from one of the tags I received.
Comparison between Outpush and RollerAds
Number of pushes sent :
The number of pushes sent is different:
- Outpush = 3-6 pushes per day (but you can contact Outpush to ask for less)
- RollerAds = push every 20 minutes (you can contact the affiliate manager to reduce them), or 3 pushes at a time within an hour.
The more push notifications you send, the more likely you are to lose your push subscribers, because if they don't open them, they will be automatically unsubscribed. What's more, if they keep receiving notifications, people will get bored and may unsubscribe if they know how to do so (not many people do).
Quality of push sent :
Quality determines whether you will make money, but also whether you will encounter problems later on, such as fraudulent advertisements. You will be paid more, BUT you are taking a greater risk.
- Outpush = Works with Criteo / Equativ / adYoulike / Taboola (No direct, the platform is closed to individual advertisers) so own pushes. without scams.
- RollerAds = Push of: phone for €1, you've won €XXX, etc. So... full of scams.
Outpush, I've been there for a year and a half, and I've never had any problems except that people ask me why they're getting Taboola notifications (but no one is unhappy).
Three and a half days on RollerAds and I received tags on Twitter saying that I was earning 300,000$.
Tweet where I'm tagged for scamming
Push base recovery :
You can retrieve your push database to change your push network.
- Outpush = Help with setting up and retrieving push bases cleanly
- RollerAds = Illegally retrieves push notifications without requesting permission from the original database + does not offer to redirect the push database to another advertising network.
With the 3 and a half days on RollerAds, I have lost 40,000 subscribers that I can't recover. The problem is that I lost the push base that was earning me €10 per day. So I lost €10 per day because I tested it for 4 days...
One week later, a technique is tested to recover the subscriber base to see if it is effective. Of course, 100% recovery cannot be achieved, and it takes time.
Earnings:
What I think will interest the most people!
- Outpush: gains are rather low but the larger the push base, the more the earnings increaseEven if your site stops, earnings will remain stable (trending downward) for one month and then gradually decrease.
- RollerAds earnings are huge, but don't last in time.
I went from €20 per day to €50 per day with RollerAds, knowing that they were taking half of my active subscribers. I had €203 in my account in three and a half days.
So, given what I said above, since I can't restore my active base by returning to Outpush, I'm losing out over time. I was still earning €10 per day with Outpush, so the active base of 40,000 subscriptions out of 330,000 subscriptions (less active) represented 50% of Outpush revenue.
Payment:
To make you pay :
- Outpush = automatic payment every month (if over €5)
- RollerAds = automatic payment every month >500$ and manual payment >500$ (for bank transfers, I have only tried this).
For Outpush, based in Belgium, there is therefore no VAT for those outside Belgium.
My personal choice after testing = Back to Outpush because I prefer to keep a project viable. I earn money from advertising and visitors to my site, so if I lose visitors, I also lose money.
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