How much does an ad cost on Instagram?

With approximately 2 milliards d’utilisateurs mensuels, Instagram est l’un des meilleurs endroits où vendre vos produits ou promouvoir votre marque en 2025 !

But how much cost an ad on Instagram currently? Find out all you need to know in this article.

And if you want buy Instagram followers for a successful advertising campaign, click on this article!

What's the budget for an Instagram ad?

There is no no fixed price for an Instagram ad.

However, if you want figures, on average, the cost of creating a campaign is around 100 to 1000 euros depending on the complexity of the campaign and the advertising budget allocated to Instagram.

Similarly, to know the ideal budget for an advertising campaign on the social platform Instagram, it is important to know its billing methodsand the factors that can influence these prices.

Cost per click

CPC means that you pay every time a user clicks on your ad.

Il est recommandé pour ceux dont l’objectif est de générer du trafic vers leur site web ou d’encourager leur cible à effectuer des actions spécifiques, comme acheter leurs produits ou autres.

Cost per thousand impressions

CPM means that you pay for every thousand views on your ad, regardless of clicks.

This technique is preferable if you want to optimize your visibility and your reputation on Instagram.

Cost per commitment

Cost per commitment is used specifically for Stories Ads.

This last pricing method charges you every time a user performs an action on your story, whether it's a swipe up, a click on a link or an answer to a survey.

Instagram Ads: Factors influencing the cost of Instagram ads

However, it should be remembered that these figures above can vary considerably depends on a number of factors, which we will explain in detail below:

a) Vos budgets et les enchères publicitaires d’Instagram

The budget you want to spend pour vos publicités sur Instagram est l’un des facteurs les plus importants à considérer. Effectivement, c’est vous qui allez fixer le budget qui vous convient.

Mais notez qu’Instagram dispose également d’un système d’enchères. An auction, not to be confused with the budget, is a part of the budget which you're ready to pay for a certain action in your advertising campaign.

Example :

Suppose your budget is 200 $and you wish to pay a maximum amount of 2 $ per click. The value of your bid is therefore 2 $. To this end, you can obtain jusqu’à 100 clics on Instagram.

However, you can also reduce your bid to 1 $ so you can get jusqu’à 200 clics for a budget of 200 $.

b) Competition

Another important factor is that companies bid to get their ads seen on Instagram. So while many businesses are advertising to target the same audience as you, the costs of your ad can increase.

c) Content quality

The quality of your advertising content also plays a key role in engaging and receiving your audience.

High-quality content can generate better return on investmentbut may also require additional investment.

d) Targets

One of the major advantages of advertising on Instagram is the ability to specifically target an audience This information can be used to improve our products and services, in particular on the basis of criteria such as age, gender, geographical location, interests and online behavior.

However, note that the more specific and restricted the targeting, the more advertising costs may increase.

e) Advertising objectives

Les objectifs de votre campagne publicitaire, tels que l’augmentation du nombre de followers, plus d’interactions, de prospects, la génération de leads ou les ventes directes, joueront également un rôle dans la détermination des coûts.

One goal more ambitious as the sale may involve advertising costs higher.

f) Season and trend

The cost of advertising on Instagram can vary depending on the time of year and current trends.

For example, costs may be higher during vacation periods or special events, as well as on certain days of the week when users are more committed weekdays and weekends.

g) Campaign duration

The duration of your ad campaign will also influence the total cost of your Instagram ad. Campaigns longer can lead to higher cumulative costs.

h) Advertising space

Likewise, the locations of your advertisements have an impact on their cost, since some are more popular and may be more expensive than others. cost more que d’autres.

These locations include :

Le fil d’actualité principal

Your ad will appear in the fil d’actualité des utilisateurs. Elle est identifiable par l’étiquette “Sponsorisé”, et peut contenir des carrousels (plusieurs photos dans un seul post), des vidéos ou des images.

Sponsored stories

Votre annonce s’affichera lorsque les utilisateurs feront défiler les stories from their subscribers Where subscriptions. En effet, celles-ci peuvent contenir des liens cliquables, des images ou d’autres éléments.

The real Instagram

If you choose the real ones as your location, your ads will be integrated into the real instagram.

Advertising in the Explorer section

This section is also a good place to put your advertising on Instagram, especially if you want to expand your audience. audience and reach a wider audience.

Conseils pratiques pour réduire le coût d’une publicité sur Instagram

To reduce costs and ensure the quality of your advertising on Instagram, here are a few tips:

1. Better define your target

En utilisant les données démographiques, les intérêts et les comportements disponibles dans les options de ciblage d’Instagram, vous pouvez identifier de manière précise votre public cible.

Cela facilitera l’access to the most relevant Internet users pour votre entreprise, ce qui augmentera vos chances d’increase your conversion rate.

Instagram largely determines the success of your advertising based on how it resonates with your target audience. Effective advertising is measured by interactions such as likes, comments and views.

2. Choose the right text and visuals

Optez pour des visuels pertinents et un texte captivant afin d’attirer l’attention de votre public cible. Il est crucial que le message soit compréhensible et qu’il mette en avant les atouts de votre produit ou service.

N’hésitez pas à solliciter l’aide d’un graphiste compétent afin d’assurer la qualité graphique de vos annonces.

3. Regular analysis of results

Regularly analyse the results of your advertising campaigns using the outils d’analyse d’Instagram to monitor and adjust the performance of your ads.

Discover the ads that suscitent le plus d’intérêt and of conversionsYou can then adapt your digital strategy accordingly. It's important to note that less favorable results may occur if subscribers choose to hide your ad.

This can lead to a drop in your score and, consequently, less satisfactory performance. It is therefore crucial to regularly monitor this action on the part of your subscribers, and to react accordingly in order to maintain relevance and theimpact of your advertising.

4. Experiment with different advertising formats

Choosing the right advertising format is crucial to the success of your campaigns.

• Néanmoins, n’hésitez pas à essayer les divers formats et placements disponibles sur Instagram.
• Also diversify formats d’annonces (image, video, carousel) and pitches sur Instagram (fil d’actualité, stories, explore) afin de trouver ce qui convient le mieux à votre entreprise.
• You can also test divers appels à l’action to determine what most encourages your audience to act.

5. One product = one dedicated ad

Il est également utile de privilégier un processus d’achat facile pour les utilisateurs. Ainsi, il est recommandé de present only one product per photo et d’inclure un lien direct vers le produit dont il est question sur votre site.

FAQs

What's the budget for an Instagram ad?

Il est difficile de déterminer le budget exact pour une campagne publicitaire sur Instagram Ads. En effet, le prix d’une publicité sur la plateforme sociale varies according to different criteria, tels que votre budget, l’objectif, le nombre d’utilisateurs à cibler, etc.

How do I pay for an ad on Instagram?

You can pay for your ads on Instagram with different payment methods, namely :

• Paypal (seulement dans l’une de ses devises acceptées),
• Credit card including Visa, Mastercard, American Express.

What is the minimum budget for an Instagram advertising campaign?

As previously mentioned, il n’y a pas de budget idéal pour réaliser votre campagne publicitaire, vu que tout va dépendre de votre objectif et d’autres critères, cependant pour débuter, il est conseillé d’avoir au minimum 5 $ pour une durée d’une semaine.

Why advertise on Instagram?

Avec plus d’un milliard d’utilisateurs mensuels, il est possible d’attirer un grand nombre de new customers to your business on Instagram.

But the benefits don't stop there. In addition to the fact that Instagram offers access to a huge database of usersIt's a fast, efficient way for advertisers to meet a variety of business objectives.

Depending on your campaign format, you'll be able to :

• Improving visibility and the recognition of your brand.
• Increase traffic to your website.
• Consolidating our presence of your brand in the digital landscape.
• Interact with your audience and deepen your understanding of them.
• Optimize your sales.

All these possibilities are available to you without the need to spend extravagantly on sponsored posts. In fact, Instagram presents an economic opportunity.

On the one hand, you have a full control over the amount you invest. On the other hand, you have the freedom to decide the message, the timing, the location and the way in which your ad is displayed.

It goes even further, because you can let your creativity run wild by designing ads as innovative as you like. In fact, Instagram ads allow diversified formats.

How much does it cost to advertise on social networks?

Bref, Instagram étant l’un des réseaux sociaux les plus utilisés, le budget à prévoir pour une publicité sur cette plateforme depends on several factors.

So to maximize the effectiveness of your advertising while keeping costs under control, it's essential to give priority to content quality and of keep an eye on reactions of your audience.

Consequently, a proactive approach can help to optimize your return on investment and guarantee positive results for your advertising campaigns on Instagram.