What is a feed on Instagram?

Many people wonder what Instagram feed.

In this article, we will inform you about everything you need to know about it.

What does "feed" mean on Instagram?

The word “Feed” is one of the terms used only on Instagram.

• The term "Feed" is often used in everyday language to refer to the News Feed, i.e., the publication flow accounts you follow.
• However, for professionals, in the case of Instagram, the word "Feed" refers to the Instagram wall or all of the elements visible on your profile.
• It consists of the information you have publicly shared on your account.

Note: It is important to distinguish between the grid and the feed on Instagram. The latter is the mosaic of square images that groups together the content published on the account. It includes videos and photos posted and is part of the feed.

Each social network implements one's own lexicon and uses authentic terms to stand out from the crowd. If you need more information about the Instagram glossary, please note that we have an article entirely focused on this topic.

What does the Instagram feed consist of?

The Instagram feed is not only composed of your multimedia content, it also involves other information on your profile. Here are a few details.

1. The profile photo

She embodies your image or that of your company or organization. This is one of the key elements that make up your Instagram feed, as it is one of the first things visitors to your account will see.

2. Biography

Provide details and tell stories details about your life remains optional on Instagram. However, adding this information to your account will improve its visibility. The biography is therefore one of the most important elements of your feed.

3. The grid

As mentioned earlier in the article, it brings together the items you have posted on Instagram. It's a showcase, especially if it's a business account. It's one of the elements that most catches the eye of visitors.

4. Links

As with all other social networks, you have the option to add links that redirect your visitors to your website on Instagram. You can now add up to 5 directly below your bio. These links appear directly below your bio on Instagram.

5. Calls to action

Unfortunately, you cannot define your own calls to action on Instagram, as these are predefined elements of the social network.

However, if your account is an online store, you can edit messages such as "send an email" or "call."

6. Featured stories

The Instagram featured stories are also elements of the feed. These are stories that you have previously posted but which remain visible on your profile.

How to create an interesting Instagram feed?

It is important to apply a few tips to achieve a Instagram feed interesting and harmonious. Here is what we recommend.

1. Define a graphic charter

If you want to stand out on Instagram, it is essential to define a graphic charter instead of simply following current trends.

Therefore, all your online content should reflect your identity. It is therefore necessary to comply with established graphic codes.

This will make it easier for users to find and recognize you. It also guarantees the consistency of your various online storefronts.

To define your visual identity, you must:

• Assemble a palette of two to four colors that you will use consistently in your visuals.
• Define at least two fonts clearly legible.
• Use a iconographic style or a filter that will be applied to the visuals and photographs to be posted.

2. Use an editorial strategy

The quality of content on Instagram is essential for attracting an audience. The editorial line is one of the key elements in reaching your targets and delivering the right message.

Your editorial strategy helps you to produce content over the long term in line with your tone and brand. With it, you'll be able to create visuals much more easily.

Here are the elements to identify in order to create a editorial line on Instagram :

• Regarding the key topics based on your expertise, your target audience's needs, your subscribers' profiles, and your values.
• The contents that you are going to publish: product/service promotions, fun content, collaborations, advice, etc.
• the editorial style : tone, vocabulary, emojis, etc.

3. Post consistent, high-quality visuals

After defining your graphic charter and editorial schedule, you can now create visuals for your Instagram account.

In this context, focus on quality, as this ensures your credibility on the platform. Good visuals also attract the audience.

In a professional setting, if you are not a graphic designer or photographer, you can delegate the task to someone who can do it while respecting your brand.

4. Preview content before posting it

Being able to anticipate is essential to having a harmonious Instagram feedWhen you prepare your content in advance, you can preview it. This allows you to readjust elements so that they are more consistent with your values.

5. Use Instagram features

Several Instagram features can help you create a good feed. Consistency between your profile picture, bio, and content is essential in this context.

So don't hesitate to use the opportunities offered by Instagram such as featured stories, links, or avatars to enhance your profile. It's all in the details.

In short, the feed reflects who you are on Instagram. It doesn't stop at the content you post, but also appears in featured stories, your bio, etc.

For others tips and tricks on instagram, feel free to check out the other articles on our website. If you have any questions, you can leave a comment.