The Google Ads consultant is the one who will accompany you all along your campaign in order to gain visibility. He learns his methods in the field. Although there is no Adwords certification today and no study, an Adword consultant has a mix of skills: creativity, analytical skills and above all study. In this text, we are going to present to you what an Adwords Consultant really is? Roles, missions, etc.
The new CPC or Pay Per Click advertising campaigns are exciting. These are justified by the speed of action and the various adjustments. Moreover, the Adwords campaign is the most popular at the moment. To go further, you must choose to work with a specialist or even a qualified company in order to carry out the campaign. Let's discover the roles of a Google Adwords consultant.
What are the roles of a Google Adwords consultant?
Whether it's a certified expert or an agency, they both manage advertising campaigns. Here are the different tasks of an Ads consultant:
- Implementation of a digital strategy;
- Writing advertisements;
- Choose keywords;
- Analysis of campaign performance.
The work of a Google Ads consultant is very stimulating, especially because of the tasks it requires. Below, we will discover the main roles of an expert at Google Ads.
Keyword research
The goal here is to get into the minds of customers. He must understand how Internet users search for a product on the Internet. The consultant must carry out targeting to reach his target audience. To do this, he must analyze search trends, test new keywords and above all be ready to adapt his marketing strategy once the results are no longer there.
Design the landing page
The Google Ads campaign must be linked to a landing page, this is a way to engage the reader in a very short time. The landing page is very important, in order to take the visitor to the desired action.
Observe trends
The consultant must understand Google's algorithms. In fact, they are constantly evolving. Then, the web market is always on the move. The goal is to understand how Internet users carry out their research as well as how Google responds to them, and especially the type of research intention.
What are the skills required for a Google Ads consultant?
The objective of using a Google Ads consultant is to take advantage of their skills and know-how in order to generate leads. For this, a consultant should have some skills, and especially the perfect mastery of web working techniques. A Google Ads consultant should have the following skills:
Writing
A Google Ads consultant must have a good pen. For this, he must be very careful with spelling, grammar and syntax in order to avoid possible mistakes during announcements.
Marketing skill
Targeting is very important in all marketing campaigns. Then, Google Ads is a powerful software that targets different audiences: travel enthusiasts, online buyers, etc. Moreover, it is also possible to increase spending on customer segments that convert.
business skills
The Google Ads consultant aims to convince visitors. He can therefore use Copywriting techniques to improve the conversion rate.
development and technology
As mentioned above, a Google Ads consultant must know how to create and optimize landing pages. The goal is to make the campaigns profitable. For this, he must master the main CMS including: WordPress, Prestashop, and Shopify.
Google Analytics
In order to analyze the impact of ads, the expert will install Tracking. Its mission is to track conversions, for this, the specialist uses Google Analytics. He must also master the functions of Google Tag Manager to facilitate tag management.
A Google Ads expert or an Adwords SEO agency?
A Google Ads expert easily understands consumer behavior. He may have read a few books, including: Influence and Manipulation by Robert Cialdini, or Convincing in Under 2 Minutes by Nicholas Boothman, and How to Make Friends by Dal Carnegie. This latest book shares some very interesting content. It allows you to change the way of working.
The goal is not only to increase clicks, it must generate quality traffic. In fact, the most important thing is to improve the conversion rate. To reach traffic, it is always necessary to bet on the emotions. Indeed, the art of persuasion is to play on the feelings of the targets. What readers need is a need, an urgency and a rarity. The consultant will therefore arouse an emotion in order to make the reader take action.
The consultant and the agency have surely understood it, it is necessary to act immediately. In this case, the agency must be able to convey emotions through ads. She must communicate her state of mind, but always remain focused on the concerns of potential customers.
Why hire a Google Ads expert?
The ideal profile for a Google Ads expert is: multidisciplinary, curious and above all daring. Truth be told, a Google Ads SEO campaign should create a sense of urgency. It is therefore necessary to be creative in order to differentiate oneself from competitors. For this, you have to buy keywords, especially those for which it is difficult to position yourself with natural referencing.
The Google Ads consultant will make sure to target active search keywords. That is to say, the keywords widely used by the Internet users you want to attract. The landing page should prompt action: call, fill out a form, or make an online purchase right away. In addition to creating an advertising campaign, the consultant will improve your page for more ROI. For information, a paid referencing campaign will not be very profitable from the first launch. This is where a consultant comes in. It will launch several optimizations to better position your page.
What are the important trainings to become a Google Ads consultant?
A Google Ads consultant should have some experience. In terms of training, it is possible to pass the Google Ads certifications which takes place on the Skillshop platform. It is a program that allows experts to acquire basic knowledge and learn the best practices to follow on paid referencing campaigns. Also follow training on Youtube channels to get more ideas.
Why use a specialized training center on the Google ads platform?
Google's advertising network, namely Google ads, is very popular with companies around the world who wish to buy advertisements that are then visible on the various services of this search engine. To use this tool optimally, the editorial staff advises you to approach a google ads consultant able to support you in your communication project.
However, if you are interested in the idea of having an excellent ranking of your company's keywords on the search engine, using a consultant is not a must. Indeed, be aware that it is possible for you to improve your skills in this area by taking advantage of a
Google Ads training provided by professionals in this sector. Thus, you will no longer depend on a consulting firm to develop your SEO strategy on Google, and will be able to improve it without having to pay new sums for support. Do not hesitate to opt for this type of training in order, on the one hand, to quickly learn the functionalities of the platform, and on the other hand, to develop your SEO strategy.
How much does Google ads training cost?
First of all, it is important to know that Google does not provide any certification for the control of its Google ads advertising network. This therefore means that no trainer can put forward this to differentiate themselves and therefore take advantage of it in terms of pricing.
The cost of training will depend on many factors that you will try to list. First of all, your level and your need for support are a good indicator. If you are only requesting the sending of courses in the form of articles, the price will be less than in the situation where a specialist must accompany you personally, and step by step, in the training. The cost of hourly labor will automatically drive up the bill. Then, the experience of the trainer, his availability and his reputation can come into play. A beginner looking for new customers and a certain notoriety will be much less greedy than an expert already in place. Finally, the quality of the materials provided for your learning is another differentiating element, particularly in terms of the price to pay.
How to select a specialized training center on the Google ads platform?
As we have just seen, Google does not train anyone on its Google ads platform, and therefore does not issue certification. Therefore, the trainers you will find online rely on their own experience in this field.
For your part, you want to improve your skills in order to no longer be dependent on the firm in charge of your SEO campaign on the search engine, and therefore to save money.
Thus, when selecting a trainer, a training school or a site offering online courses, first check the references of this service provider. To do this, check the customer reviews left about it, available in particular on forums. Another solution is to find out from colleagues who have already been trained in order to collect their feedback. Anyway, browse the site in question to learn more about the training methods, and the materials offered.
Indeed, some trainers will offer you fun videos available online and others will provide you with written articles. Finally, courses given by videoconference trainers can be set up.
What is the added value of a specialized training center on the Google ads platform?
If we have seen that mastering the functionalities of the Google ads platform can be taught by training a specialist, the latter can also support his clients in a more concrete way in the execution of their activities. In other words, he will be able to go beyond the theory and carry out practical cases with you according to your needs. So, initially, rely on the experience of the trainer to develop your SEO strategy, before taking care of it in total autonomy when you are able to do so.
