In the digital age, it is very important to preserve your image on the internet. This is called e-reputation. For a company, it is very important especially for web marketing strategies. Through this guide, you will discover the importance of e-reputation for a company. As a bonus, you'll find out what digital identity really is.
What is e-reputation?
E-reputation or digital identity is the sum total of all the different publications on the Internet. It defines an individual, a company or even a brand. It's an image disseminated through the perception of content.
E-reputation is made up of different content posted online by various social media including: social network profiles, comments, shared content, personal blogs, etc. In short, the purpose of digital identity is to disseminate information about a person or a brand. The latter no longer has control over the various interpretations made. The public's opinions are expressed in the brand's favor, or even vice versa. Moreover, published content can be divided into two categories:
- Content controlled or published by the brand or the person himself;
- Content not controlled or published by a third party.
Why is digital identity important for a company?
Indeed, the fastest way to learn about a person, a brand or even a company is to go on the internet and make an assessment of its brand image. It is therefore important to underline the fact that the traces left online by third parties play a very large role in the construction of a digital identity.
This image comes into play when looking for a job, for example. Most recruiters research their future employee on the internet. They therefore judge the images returned by social media before making a decision. Having a bad digital identity is very bad for the candidate. This decreases his chances of being recruited.
How to manage your e-reputation?
To see the stakes of e-reputation, it's really not something to be neglected. You must be much more serious especially for those who are in the professional world, or those who want to have great visibility on the net. There are many ways at your disposal to verify your digital identity. These means allow you to analyze it, understand it, take stock and why not perfect this reputation in a positive way.
You can call on e-reputation agencies who deploy great resources to take care of yours. These will help you improve your digital identity. In addition, they adapt to your needs and requirements. These agencies have the mission to drastically improve the brand image of its client. The expected result is to obtain better confidence from prospects and customers.
It is important to be present on the internet, on social networks, today, however, it is also necessary to take care of its brand image. This is valid for a company, or even for an individual. The brand image will always have an impact on the professional life of a business, especially commercial and individuals looking for a job.
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