Since its creation, TikTok has been one of the most downloaded social networks in the world. It attracts a huge number of users, and even companies are developing marketing strategies based on TikTok's algorithms. What's more, it's possible to earn money with the platform, and here we give you the lowdown on how. 6 ways to monetize your TikTok account. In this article, let's find out how many times TikTok has been downloaded.
TikTok download trends
In the first three months of 2022, download figures exceeded 3.5 billion. The software has been downloaded some 185 million times, or 27 million in Europe. A statistic that far exceeds the other social networks: Instagram and Facebook as well as the other Meta platforms, which plateau at around 150 to 160 million downloads in the same year. These results especially impact the high download volumes on Android. On the other hand, users of Google's mobile OS helped the app climb to the top of the rankings with 120 million downloads: on iPhone, and iPad. In fact, TikTok is the only app not controlled by Meta to top the 3.5 billion downloads mark. In fact, it has dominated download statistics since 2018.
Monthly active users
TikTok reached 1 billion monthly active users worldwide as of summer 2022. This statistic represents 45% users since July 2020. The platform enters the list of social networks, moving up to 7th place.th ahead of Twitter, Snapchat, LinkedIn and Pinterest. In France, it is used by over 20 million people. In fact, there are almost 9 million users in France.
TikTok audience worldwide
If you want to communicate on TikTok, it is important to understand its audience in order to better define your communications:
- 40% of users are men
- 60% are women
- 87% of the audience are between 18 and 44 years old
- 42 % are between 18 and 24 years old
- 31 % are between 26 and 34 years old
- Finally, 14% are between 35 and 44 years old.
The TikTok audience in France
The figures are almost the same in France, where the French audience is made up of :
- 44 % of men
- 55 % of women
- 67 % are between 18 and 44 years old
- 37 % are between 18 and 25 years old
- 20 % are between 26 and 34 years old
- 10 % are between 35 and 44 years old.
TikTok usage statistics
In this section, we'll take a look at how users use and behave on the application:
The number of hours users spend on the application
It has a tremendous retention and engagement rate. In fact, users spend 95 minutes a day on the app, which is the equivalent of an hour and a half or 26 hours a month - in other words, more than a day a month.
Connection statistics
90 % of TikTok users log on every day, which means that 9 out of 10 users open their application at least once a day.
The number of users posting content on TikTok
Statistics show that at least 83% of users have published their own video content at least once since registering on TikTok. Proof that the majority of users enjoy both consuming and reacting to content on this social network. In France, over 64 million videos are created and published on TikTok.
If you're a business, these statistics mean you need to share content on TikTok around your products and services. This platform is a lever for conversions and growth. If you're already on TikTok, it's time to put in place a strategy that works. If you want to succeed on this platform, discover our introductory guide to TikTok. Looking at these statistics, what do you think? Share your experiences in comments.
