How much does an ad cost on Instagram?

With approximately 2 billion users monthly, Instagram is one of the best places to sell your products or promote your brand in 2025!

But how much cost an ad on Instagram currently? Find out all you need to know in this article.

And if you want buy Instagram followers for a successful advertising campaign, click on this article!

What's the budget for an Instagram ad?

There is no no fixed price for an Instagram ad.

However, if you want figures, on average, the cost of creating a campaign is around 100 to 1000 euros depending on the complexity of the campaign and the advertising budget allocated to Instagram.

Similarly, to know the ideal budget for an advertising campaign on the social platform Instagram, it is important to know its billing methodsand the factors that can influence these prices.

Cost per click

CPC means that you pay every time a user clicks on your ad.

It is recommended for those whose goal is to generate traffic to their website or encourage their target audience to take specific actions, such as purchasing their products or other items.

Cost per thousand impressions

CPM means that you pay for every thousand views on your ad, regardless of clicks.

This technique is preferable if you want to optimize your visibility and your reputation on Instagram.

Cost per commitment

Cost per commitment is used specifically for Stories Ads.

This last pricing method charges you every time a user performs an action on your story, whether it's a swipe up, a click on a link or an answer to a survey.

Instagram Ads: Factors influencing the cost of Instagram ads

However, it should be remembered that these figures above can vary considerably depends on a number of factors, which we will explain in detail below:

a) Your budgets and Instagram ad auctions

The budget you want to spend for your Instagram ads is one of the most important factors to consider. In fact, you are the one who will set the budget that suits you.

But note that Instagram also has a auction system. An auction, not to be confused with the budget, is a part of the budget which you're ready to pay for a certain action in your advertising campaign.

Example :

Suppose your budget is 200 $and you wish to pay a maximum amount of 2 $ per click. The value of your bid is therefore 2 $. To this end, you can obtain up to 100 clicks on Instagram.

However, you can also reduce your bid to 1 $ so you can get up to 200 clicks for a budget of 200 $.

b) Competition

Another important factor is that companies bid to get their ads seen on Instagram. So while many businesses are advertising to target the same audience as you, the costs of your ad can increase.

c) Content quality

The quality of your advertising content also plays a key role in engaging and receiving your audience.

High-quality content can generate better return on investmentbut may also require additional investment.

d) Targets

One of the major advantages of advertising on Instagram is the ability to specifically target an audience This information can be used to improve our products and services, in particular on the basis of criteria such as age, gender, geographical location, interests and online behavior.

However, note that the more specific and restricted the targeting, the more advertising costs may increase.

e) Advertising objectives

The objectives of your advertising campaign, such as increasing the number of followers, more interactions, prospects, lead generation, or direct sales, will also play a role in determining costs.

One goal more ambitious as the sale may involve advertising costs higher.

f) Season and trend

The cost of advertising on Instagram can vary depending on the time of year and current trends.

For example, costs may be higher during vacation periods or special events, as well as on certain days of the week when users are more committed weekdays and weekends.

g) Campaign duration

The duration of your ad campaign will also influence the total cost of your Instagram ad. Campaigns longer can lead to higher cumulative costs.

h) Advertising space

Likewise, the locations of your advertisements have an impact on their cost, since some are more popular and may be more expensive than others. cost more than others.

These locations include :

The main news feed

Your ad will appear in the user news feedIt can be identified by the label "Sponsored" and may contain carousels (several photos in a single post), videos, or images.

Sponsored stories

Your ad will be displayed when users scroll through the stories from their subscribers Where subscriptions. These may contain clickable links, images, or other elements.

The real Instagram

If you choose the real ones as your location, your ads will be integrated into the real instagram.

Advertising in the Explorer section

This section is also a good place to put your advertising on Instagram, especially if you want to expand your audience. audience and reach a wider audience.

Practical tips for reducing the cost of advertising on Instagram

To reduce costs and ensure the quality of your advertising on Instagram, here are a few tips:

1. Better define your target

By using the demographic data, interests, and behaviors available in Instagram's targeting options, you can accurately identify your target audience.

This will facilitate theaccess to the most relevant Internet users for your company, which will increase your chances ofincrease your conversion rate.

Instagram largely determines the success of your advertising based on how it resonates with your target audience. Effective advertising is measured by interactions such as likes, comments and views.

2. Choose the right text and visuals

Choose relevant visuals and captivating text toattract the attention of your target audienceIt is crucial that the message is understandable and highlights the strengths of your product or service.

Don't hesitate to seek the help of a skilled graphic designer to ensure the graphic quality of your ads.

3. Regular analysis of results

Regularly analyse the results of your advertising campaigns using the Instagram analytics tools to monitor and adjust the performance of your ads.

Discover the ads that attract the most interest and of conversionsYou can then adapt your digital strategy accordingly. It's important to note that less favorable results may occur if subscribers choose to hide your ad.

This can lead to a drop in your score and, consequently, less satisfactory performance. It is therefore crucial to regularly monitor this action on the part of your subscribers, and to react accordingly in order to maintain relevance and theimpact of your advertising.

4. Experiment with different advertising formats

Choosing the right advertising format is crucial to the success of your campaigns.

• However, feel free to experiment with the various formats and placements available on Instagram.
• Also diversify ad formats (image, video, carousel) and pitches on Instagram (news feed, stories, explore) to find what works best for your business.
• You can also test various calls to action to determine what most encourages your audience to act.

5. One product = one dedicated ad

It is also useful to prioritize an easy purchasing process for users. Therefore, it is recommended to present only one product per photo and include a direct link to the product in question on your website.

FAQs

What's the budget for an Instagram ad?

It is difficult to determine the exact budget for an advertising campaign on Instagram Ads. This is because the price of an advertisement on the social platform varies according to different criteria, such as your budget, objective, number of users to target, etc.

How do I pay for an ad on Instagram?

You can pay for your ads on Instagram with different payment methods, namely :

• Paypal (only in one of its accepted currencies),
• Credit card including Visa, Mastercard, American Express.

What is the minimum budget for an Instagram advertising campaign?

As previously mentioned, there is no ideal budget To carry out your advertising campaign, since everything will depend on your objective and other criteria, however, to start with, it is advisable to have at least 5 $ for a period of one week.

Why advertise on Instagram?

With over a billion monthly users, it is possible to attract a large number of new customers to your business on Instagram.

But the benefits don't stop there. In addition to the fact that Instagram offers access to a huge database of usersIt's a fast, efficient way for advertisers to meet a variety of business objectives.

Depending on your campaign format, you'll be able to :

• Improving visibility and the recognition of your brand.
• Increase traffic to your website.
• Consolidating our presence of your brand in the digital landscape.
• Interact with your audience and deepen your understanding of them.
• Optimize your sales.

All these possibilities are available to you without the need to spend extravagantly on sponsored posts. In fact, Instagram presents an economic opportunity.

On the one hand, you have a full control over the amount you invest. On the other hand, you have the freedom to decide the message, the timing, the location and the way in which your ad is displayed.

It goes even further, because you can let your creativity run wild by designing ads as innovative as you like. In fact, Instagram ads allow diversified formats.

How much does it cost to advertise on social networks?

In short, since Instagram is one of the most widely used social networks, the budget required for advertising on this platform depends on several factors.

So to maximize the effectiveness of your advertising while keeping costs under control, it's essential to give priority to content quality and of keep an eye on reactions of your audience.

Consequently, a proactive approach can help to optimize your return on investment and guarantee positive results for your advertising campaigns on Instagram.