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A brand-new streaming service, TF1+, a brand-new television site that you will soon be able to visit. watch on your PCis set to replace MyTF1. This Netflix à la française promises varied content and exclusive features, all free of charge. Find out more about this initiative, announced by TF1 CEO Rodolphe Belmer.

A strategic, win-win replacement

TF1+ image illustration — Image to illustrate TF1. Image created for our website

TF1+ is taking over from MyTF1, putting an end to TF1Max, the paid subscription service. Rodolphe Belmer announced this transition in a recent interview, emphasizing TF1's desire to persevere in the SVOD sector despite the failure of Salto, the previous platform.

What does TF1+ promise?

#1 - Free and ad-supported

TF1+ distinguishes itself from MyTF1 by being completely free of chargefunded by advertising. This initiative aims to compete with the heavyweight advertising packages offered by Netflix and Disney+. These giants have been hugely successful in offering advertising packages at very competitive rates.

Despite this announcement, TF1 has not yet revealed the format of the advertisements on its platform, leaving the frequency of their appearance between programs a mystery.

#2 - A richly diversified offering

TF1+ promises more 15,000 hours of varied programmingoffering a complete user experience. Among the contents not to be missed:

Successful programs : Including "Koh-Lanta" and "The Voice".
Family cinema : A selection of 200 films suitable for the whole family.
Never-before-seen series A range of 200 series to suit all tastes.
Plus belle la vie" returns: The iconic series is making a comeback to mark the launch of TF1+.
Top info : The first on-demand information service, offering 3- to 6-minute videos summarizing the highlights of the news, with the option to explore certain topics already covered by TF1 in greater depth.

#3 – Top Chrono: Your programs at a glance

TF1+ innovates with Top Chrono, a feature that simplifies your TV viewing experience. Rodolphe Belmer presents this revolutionary option which creates personalized summaries of the programs you've missed. For example, imagine getting a digest of the latest "France team match".

But that's not all: you also have the power to choose the length of the summary, offering unprecedented flexibility for following your favorite programs.

#4 - A personalized algorithm for customized content and advertising

TF1+ is revolutionizing the television experience with a content recommendation algorithm dedicated to shared viewing. This new feature allows the platform to offer different recommendations based on the people present in front of the screen. To benefit from these personalized suggestions, users will need to select the profiles of the individuals present in front of the television.

In addition to personalizing content recommendations, TF1+ will also use the algorithm to adapt advertising between programsThis approach allows TF1 to increase the value of its advertising, requiring advertisers to invest three times more to broadcast an advertisement on TF1+ than on TF1. It is a clever strategy to maximize the advertising effectiveness of the platform.

TF1+: Launch date and availability

From January 8, 2024, TF1+ will be available in Francegradually succeeding MyTF1.

The users Orange, SFR, and Bouygues Telecom will be able to access the app directly from their Internet box, alongside Netflix and Amazon Prime Video. However, the agreement with Free has not yet been confirmed. Rodolphe Belmer, CEO of TF1, emphasizes that MyTF1 will remain available on Freeboxes pending a possible agreement. He also mentions that most connected televisions, including Samsung, LG, HiSense, and Philips, will have access to TF1+. Remote controls from certain brands may even include a dedicated TF1+ button in the future.

In addition, TF1+ will be compatible with Google and Amazon HDMI keysincluding Fire TVs. So stay tuned for more information on this promising initiative!