Instagram is now one of the most downloaded mobile applications in the world. It is one of the world's most popular platforms, with over 2 billion users. This application offers numerous opportunities to make various marketing and communication strategies through the different features it offers, whether stories or classic publications.
Indeed, adding links was limited to certain verified users with a certain number of followers. But today, putting links on Instagram is possible for everyone. Enabling users to be tactical and generate more traffic. But how do you put a link on Instagram? Find out in this article.
What are URL links for on Instagram?
Links on Instagram are an effective way for you to develop your brand, multiply your sales and generate more traffic and leads. To do this, simply add a link to your bio, story, front page, post caption, IGTV, swipe up or Instagram Shopping. In fact, there are several possibilities, so all you have to do is choose the one that suits you best.
Where to add a clickable link on Instagram?
1) Account biography
The place where Instagram users can add a link is on her bio. It's the only place where users can put and share a clickable link. Some users post a link on their biography to share with their communities anything they feel strongly about. Others use the same link to share multiple links. In other words, the shared link takes you to another network or site.
2) Publication legend
It's not possible to insert clickable links directly into the captions of your publications. However, this in no way diminishes their potential for attracting traffic to your website.
3) Instagram Stories
This option is reserved for people with certified accounts and a certain number of Instagram subscriptions.
4) IGTV
It's also possible to add a clickable link to the description of an IGTV video. To do so, click on the white triangle at the top of your screen to scroll down the content caption.
5) Swipe up
The swipe up is a link your subscribers can click from your story. This is a great way to simplify access for your customers. Like adding links to stories, swipe up also requires a certified account and a certain number of subscribers.
How do I add a link on Instagram?
Instagram doesn't allow you to put links directly on a post, but there are several methods that allow you to freely add links on this platform. This allows you to bypass the impossibility of clicking directly on URLs from certain popular social networks and redirect them directly to a site, blog or other medium you'd like your followers to discover.
In your profile bio :
You can add a link in the bio section of your profile. This can be a link to your website, blog, YouTube channel, etc. To do this, go to your profile, press "Edit profile" and add the link in the "Website" section. Then click and validate to save it.
In the caption of your publication
It is possible to share a link in your publication caption. There are several ways of doing this.
- A first approach is to use link shorteners, such as Bitly, to share URLs that your subscribers can easily copy and paste. You can also use other free tools on the web.
- The second method is to provide clear instructions to people reading the captions of your publications, directing them to your profile where they can access the link in your biography.
Stories
If you have a business or verified account, you can add links to Stories. Create a Story by tapping on your profile photo at the top left of the screen, or swipe right from your News Feed. Once in the Story, select the sticker tool in the navigation bar at the top of your screen. Press the channel icon at the top of the screen to add a link.
Instagram continues to provide new features on Instagram. In fact, it's now possible to see someone's latest Instagram followers. You'll even be able to see who can see who's following you and who's viewing your Instagram post or story.
IGTV
If you have a professional account, you can also add links to the descriptions of your IGTV videos. Upload an IGTV video and add the link in the description.
Swipe-up:
If you have a business account or a verified account with more than 10,000 subscribers, you can use the "Swipe-up" feature in Stories. This allows your viewers to swipe up to access a link. To use this feature, create a Story, tap the channel icon at the top of the screen, then select "URL" and enter the link.
For more Instagram tips, you may also be interested in this article: How to hack an Instagram account?
