What is the bio on Instagram?

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«You will find the link in my Instagram bio »Wondering about the definition and usefulness of an Instagram bio? This article is for you!

Discover what a Insta biography, its role, and why you should never neglect it!

Instagram bio: Definition and location

An Instagram bio is the text part which contains a brief description of an Instagram account user.

  • The Instagram bio is located under the username (or page name) and below the featured stories.
  • As with other social networks, for instagram, it must not exceed 150 characters
  • In addition to text, it may also contain emojis, of the hashtags or even URLs.
Instagram bio from Instagram's official account. ©Alucare
Instagram biography from the official Instagram account. ©Alucare

What is a link in an Instagram bio?

The link in an Instagram bio is a clickable URL that users can add to their bio.

This link may redirect Internet users to an official page, website, blog, or any other medium containing important information about the owner of the Instagram account or page.

And thanks to the latest updates to the platform, you can now add up to 5 links in this one.

How to write an effective biography?

Now that you know what a Instagram biography, Are you wondering how to make it effective? This short description will play a crucial role in converting your prospects into customers!

This is one of the reasons why you should never neglect it! So, the first step is to define your goal and ask yourself the right questions, namely:

  • Who am I and/or what sets me apart from others?
  • What do I have to offer or provide to internet users? (Content/offer)
  • What can prospects do?
  • How can you contact me?

Once you have the answers to these questions, you can move on to the next steps!

a) Use a strategic name

For an Instagram bio to be memorable, you must first start by edit your Instagram name. Unlike your username or page name, this will allow you to be easily found in an Instagram search query.

Then add your brand name, your profession, or the service you offer to your name. Be strategic and use relevant keywords related to your industry or niche.

In addition, also consider internet users when they visit your website. biography. For easier reading, it is advisable to separate your name and profession with a period, an emoji, or a vertical bar.

Examples of names followed by profession/passion :

  • Julien | YT videographer
  • Lea 👶 Apprentice Mom

b) A catchphrase:

Now let's move on to the content of your biography. instagram. In this section, you should be clear and avoid being too general.

Be yourself, and be creative if necessary! For this sentence to be effective, clearly explain the service you offer, your added value.

Once again, it is crucial to use relevant keywords for your brand or industry. To give you an idea, think about what users want to search for when they are looking for services related to yours.

Examples of Instagram biography with catchy phrases:

  • 🧳 Get inspired for your next trips to...
  • 🌸 Your friend who helps you glow up in editing
Example of a catchphrase
Example of a catchy phrase in an Instagram bio. ©Alucare

c) A call to action (CTA):

A call to action is THE phrase that prompts your prospects to take action.

Depending on the services you offer, you can ask them to subscribe to your account, follow your other social media profiles, or visit a website.

Examples of a simple call to action:

  • 👉 Buy your tickets
  • Subscribe to my YouTube channel

d) A link to your website

Now let's move on to links in your Instagram bio! These allow you to redirect your target audience to your website, page, blog, or other site with just one click.

However, to make it easier for users to read and avoid confusion, you can also use Instagram tools such as Linktree.

By adding multiple links under a single button, you avoid having to change the main link every time it is necessary.

e) Location:

This option is optional, but you can also indicate your location or theaddress your activity in your bio if you think it will be an asset to your brand or for any collaboration on the platform.

However, you can simply indicate the’flag emoji who represents your country.

Example of location in an Instagram bio.
Example of location in an Instagram bio. ©Alucare

f) A contact:

Also remember to include a way to contact in your Instagram bio. This could be a WhatsApp contact, an email address, or a simple invitation to send you a Instagram direct message for any questions related to your service.

👉 Tip :

150 characters isn't much! So, to make sure your Instagram biography To make your text more appealing to read, it is advisable to break it up using vertical bars, relevant emojis, line breaks, or dashes.

FAQs

How to write your Instagram bio?

To create your biography instagram, the steps to follow remain relatively simple:

  1. Meeting on instagram,
  2. Log in to your account or page,
  3. Click on Edit Where Modify profile, depending on your account type (personal or business),
  4. Now fill in the field bio,
  5. Below the biography, you also have the option to Add an external link.
  6. Once you have made your changes, click on Completed.

How many characters are allowed in an Instagram bio?

The maximum number of characters allowed for an Instagram bio is 150.

What is the difference between an Instagram username and a username?

the name is the element that users will find when they search for your product or services in the Instagram search bar. The username corresponds to the name of your account or page.

Who can see my Instagram bio?

If your account or page is public, your Instagram biography is visible to anyone who views your profile. However, if your account is private, only your followers can see it.

How to write an Instagram bio in one line?

Please feel free to consult our guide on how to start a new line in your Instagram bio to help you.

Why can't I add a bio to Instagram?

If you are unable to modify your Instagram biography, this may be due to a technical issue or a violation of the platform's rules. In this case, you should put up-to-date the application or try again later.

How do I open a link in the bio?

To open a link in the biography :

  1. Log in to your account,
  2. Then go to the relevant profile.
  3. The link can be found under the featured stories, in the short account description.

How can I add a long text to my Instagram bio?

Nope, To date, there is no official method for bypassing the character limit imposed by Instagram for your bio.

How do I change the font on my Instagram bio?

To change the font on your Instagram bio and make it more stylish, check out this article!

Where is the Instagram biography?

It is located just below the username of the account or page.

What should you put in your Instagram bio to look professional?

You can indicate the following:

  • Your name,
  • Your passion, or the service you offer,
  • What sets you apart from others,
  • A call to action,
  • A way to contact you
  • A link.

How to add a clickable link to your Instagram bio?

  1. Log in to your profile,
  2. Click on Edit or Edit Profile.,
  3. Select Links,
  4. Click on Add an external link to insert your URL.

Should you include hashtags in your Instagram bio?

The answer depends your preferences. Since the number of characters is limited to 150, if you decide to add to it, don't hesitate and be strategic.

How to include your profession or activity in your bio?

You can add your profession (or activity) right after your name, making sure to use the right keywords and spacing (emojis, vertical bars, or others).

To change your Instagram name:

  1. Click on Edit the profile Where Edit,
  2. Click on the Last name and fill in this field with your name (or possibly your brand name), followed by your profession,
  3. Confirm the changes once they have been made.

Why is it important to curate your Instagram bio?

It is important to pay special attention when writing your bio, because when other users visit your profile, they will be attracted or not at all because of what you wrote.

  • She is your first impression and the key element that internet users will see when they visit your profile.
  • The bio will give an overview of your business, your personality, your everyday lifestyle, or your brand.
  • It is used to promote effectively your offer while boosting sales.
  • It also facilitates the communication By including a way to contact you for collaborations or other matters, it becomes easier to reach out to you.
  • With a link in your Instagram bio, you can easily direct users to your landing page.

Need to know more Instagram glossaries We tell you everything in this article!

Instagram bios hold no secrets for you now! Do you have any questions? Feel free to ask them in the comments!

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Released on : 6 October 2010

Edited by : Meta Platforms, Inc.

Available on : PC, Android, iOS