Snapchat is one of the 5 most popular social networks in the world. Currently, its daily active users total more than 750 million.
Also, 10 billion videos are viewed worldwide in a single day. As a result, Snapchat has come up with an offer for businesses and brands. The offer concerns the possibility of advertising on the platform. However, the offer from the famous social network Snapchat is currently not free.
How much do ads cost on Snapchat? ? How to pay for an ad on Snapchat and how to advertise on Snap ? Find out the answers to these questions in this article!
Discover also how much does an ad cost on Instagram !
Snapchat ad prices : How much does it cost to advertise on Snapchat?
In general, advertisers can choose between two pricing plans: a daily budget and a total budget over a well-defined period.
- The minimum daily rate on Snapchat Ads costs 5 euros.
- In the case of a global budget for a defined period, the rate can be influenced by the brand's means and objectives.
Snapchat Ads will also display in advance the number of "swipups" (access to the website linked to the publication by dragging it upwards) that the post can obtain according to the budget selected by the advertiser.
However, you can change at any time your budget and campaign spending limit in Ads Manager, according to your business requirements.
It turns out that Snapchat Ads is among the most profitable and least expensive of all social networks when it comes to ads. However, it is important to know that a high budget is not necessarily beneficial in an advertising campaign. But, the content of the ad and the targeting of the audience must also be very convincing.
How do I pay for an ad on Snapchat?
In fact, to pay for an ad on Snap, two payment options are offered by Snapchat's ad manager, including:
- The credit card ;
- Or else PayPal.
For companies, it is possible to set up a line of credit, i.e. to offer a loan for a specific period of time. monthly billing.
It's important to note that in order to run an ad on Snapchat, you need to have a business account.
How do I advertise on Snapchat?
To advertise on Snapchat, there are a few steps you need to take:
Create a Snapchat Ads Manager account
The first step is to create a Snapchat Ads Manager account. Registration is quick, easy and free, and you'll also need to create a Snapchat business account to advertise on Snapchat!
Installing the Snapchat Pixel
Next, it is necessary toinstall the Snapchat Pixel to evaluate your performance, optimize targeting and create audiences for your advertising campaigns. It allows you to link your Snapchat ads to visits and to generated sales on your website or online store. Once you've created your advertising account, the Snap Pixel will appear in the top left-hand corner of the screen.
This is a JavaScript code fragment that is integrated into your website or online store. It must be inserted into the body of your site's source code.
Create your campaigns
It is important to note that Snapchat users can advertise using the platform's advertising management system called "Snapchat Ads". The latter provides users with the setting of the type of advertising on the platform. For the creation of your campaigns, "Snapchat Ads" suggests two options including:
- "Instant Created to let the platform take charge of your campaign settings,
- "Advance Created so you can make your own settings. For greater precision and to put your imagination to the test.
We recommend that you choose the second option for more efficiency.
Next, it is important to define the goal of this campaign. Is it to increase the visibility of your brand or product to new customers? To generate traffic, or engage and interact with your community? Once you've defined your goal, name your campaign.
Set a spending limit
By opting for a daily spending limit, you will ensure that you don't spend more than you have planned for each day. The amount you'll spend over the lifetime of your ad is called lifetime spending. This means that your daily expenses can vary.
Choosing the Snapchat Ads format
Once you have finished choosing the option, you must choose the format of your advertising campaign. To do this, here are the four formats available on the platform:
- Collection Ads This type is made up of a carousel of videos and photos. It's useful for helping e-commerce stores sell their products more easily. Collection Ads" make their appearance while viewing stories.
- Snapchat Ads video The video: consists of a vertical video, a call to action and an image. Its display duration should be taken at the interval of 3 to 10 seconds. For its case, this type appears in stories in the "Discover" tab when the Snapchatter scrolls through content.
- Lenses translates as "lens" in French. This type creates a realistic distorted effect. It appears in filters when users are making a story. Lenses can also be used in a geolocation campaign to launch a local business or event.
- Story Ads are stories that are added to the "Discovery" section. The difference between this type and "Snapchat Ads" is that "Story Ads" are not automatically displayed in stories, but users have to click to see them.
Finally, you'll need to define the distribution period for your campaign by selecting the precise dates after you've made your choice of formats. All that's left is to publish your campaign.
For more tips, see also how to unblock someone on snap ?
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