You've decided to hold a prize draw on Instagram to increase your community's engagement rate or simply to give a gift to one of your followers, but you're not sure how to go about it. Indeed, if you're organizing an online game or contest, you'll need to choose the winner at the end of the game. But how can you do this fairly and at random? In this article, discover some tips on how to conduct a random draw of Instagram comments and some effective online tools for doing so.
What is a prize draw on Instagram?
A prize draw on Instagram is to randomly select a winner from among the participants in a contest on this platform. The result is random, giving all participants a fair chance. With this contest, subscribers are free to participate by commenting on a post, posting a POS in their blinds, or by uploading a photo.
How do I run a prize draw on Instagram?
If you want to see the number of subscriptions on Instagram, organizing a prize draw is one of the tactics for doing so. With this method, you can see the latest Instagram subscriptionsYou'll not only be able to reach thousands of potential new subscribers, but also create a stronger bond with your community around your brand. To do so, here are a few steps to follow:
Define the objective for your prize draw
Indeed, when you're running a prize draw competition on Instagram, it's essential that you set a clear objective. With a clear objective in mind, you'll be able to tailor your strategy more precisely. Whether it's to increase the number of your followers, give feedback to your community or increase brand awareness or promote your product online, etc. it's then up to you to choose the type of Instagram sweepstakes that will help you achieve your goals.
Choose a gift that will appeal to your community
When you say "game", you inevitably mean "gift". Indeed, when you organize a contest, you need to think about the gifts you're going to offer. An attractive gift that will arouse the enthusiasm and interest of your users to participate. It's worth noting that your giveaway must be in line with your company's and your brand's value. But it doesn't have to be directly related to your industry.
Setting up your contest rules
Once you've chosen the gift to give to the winners, it's time to define how participants will enter the game. For example, you could ask your participants to tag one or two of their friends in a comment to be eligible for the game, which will attract new subscribers. You'll also need to set the duration of the contest and the closing date and time.
Create a hashtag
Making hashtags on Instagram will help your content surface on Explore channels. This will increase the visibility of your account and your platform. So think about making campaign hashtags to spread the word about your contest.
Give visibility to your prize draw
Once the giveaway, entry criteria, potential partner, hashtags and time limit have been established, you can now launch the game by making an announcement on a post, story or real. Since this is an Instagram comment draw, a post will be much better. But you'll be able to use blinds and real to spread the word about the game.
What are the best tools for running a prize draw on Instagram?
If you're organizing a contest on Insta, it's important to set up a reliable process for selecting the winner. To do this, there are a few tools that will enable you to automate the draw and save more time in generating the winner. These tools include :
Gleam
Gleam is a lottery software. It is one of the most widely used social network sweepstakes software for businesses. With this tool, all you have to do is create a list of actions to perform on Instagram. This software will then act to answer a question, visit a profile or mention contacts. Users who are going to take part in this contest will respond to these actions, and the more they tick these boxes, the greater their probability of being selected and winning the contest. Incidentally, this tool is one of the best programs for drawing Instagram comments, especially if you want your contest to span several social networks.
Instagram Comment Picker
This is a free and reliable tool for running a prize draw on Instagram. This tool does all the work for you by selecting a random name from all the contests organized by an Instagram Business or Creator account. In fact, this free tool proves highly effective in randomly selecting a contest winner on Instagram based on comments. To use it, all you have to do is enter the link to your publication and then let the tool select the winner.
If you'd like more Instagram stories on our site, you can discover How to hack an Instagram account?
