To ensure the expansion and productivity of a business, the collection of prospect data is essential. It provides a company with a personalized information base on the individuals with whom it interacts, enabling it to better follow up and take care of its customers' needs and expectations. And this can strongly influence an individual to consume the company's products on a regular basis. This is what we call data marketing. Web tools such as Google ads and Facebook ads were designed with this in mind. And it's on a platform, which is an alternative solution for data marketing on the web, that the subject of our current article is going to revolve. Yes, information on web platforms can be very useful to entrepreneurs for market research purposes. What's more, over the past few years, social networks have become a fertile breeding ground for businesses, and service offers relating to web marketing data are coming in at rather high prices. Fortunately, Supermetrics is here to make your job easier! In this section, we'll be talking about this tool, its features, user feedback and subscription costs. Let's get started!
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Introduction to Supermetrics
What is Supermetrics?
Supermetic is a web tool that could prove to be the solution for making your business grow. It specializes in data marketing, which has already proven its effectiveness in marketing strategy.
The evolving market for analysis tools and where Supermetrics stands
Companies started building up customer files as soon as they realized that this would enable them to improve services and products to meet customer expectations, and that it would result in customer loyalty, and even in prospects becoming customers. This data used to be collected in a paper document. Then came the development of digitalized office tools on computers, such as Excel. And finally, there are the web-based solutions offered by various websites. Supermetics is one of these websites, which gathers a maximum amount of information about your prospects or customers by tracking them on all their networks. It will then provide you with the information you need, via Excel for example.
How does Supermetrics work?
Supermetrics is a powerful analysis and reporting tool that enables marketing managers to produce relevant reports in no time at all. The report Supermetrics provides is comprehensive and self-explanatory, and stands out from its competitors for its ability to centralize all marketing data in one place. The time savings are just enormous, as you no longer need to spend hours manually collecting data and consolidating it in different tables. Instead, this revolutionary tool will provide you with a well-detailed, in-depth report in just a few clicks. Facebook, Instagram, Tiktok, twitter, Youtube, LinkedIn, SnapChat and much more. Its ability to aggregate results across these social networks makes Supermetrics one of the most recommended tools for marketing managers today. Its dashboard is customizable, so you can set it to your liking for optimum visibility and to avoid getting lost in the details.
What if you could see for yourself?
Destination of extracted data
Supermetrics, having gathered all the "analytic data" on a customer, will need a destination for this data for reporting, and Google sheets is one destination where the data content could be easily consulted. You can choose between this, studio looker or the supermetrics and bigquery APIs.
The Supermetrics API and BigQuery
The Supermetrics and BigQuery API packages are available by quotation only. Once you've arrived at the interface for these offers, you'll have to fill in a few boxes and choose the destination that suits you best. Then submit your request and you'll get the total cost afterwards.
Choose Supermetrics for all your analysis and reporting needs:
Supermetrics benefits
Automated marketing reports
There are always two or more alternatives in life. In the case of data collection, it's either to waste time collecting data, or to call on the services of online data extraction services. The choice is quickly made.
Data visualization
The destinations of the extracted data are very easy to visualize, if only from Google sheets.
Getting started with Supermetrics
Installation and integration
- You're about to open Supermetrics in Google Workplace Marketplace.
- Then click on "Install".
- Then click on "Continue".
- Next, you'll log in to your Google account to use Supermetrics. If you don't already have a Google account, now's the time to create one.
- Now click on the "Authorize" button to give the application the authorizations it needs to function.
- Finally, open Google Sheet.
Supermetrics offers a 14-day free trial of its services.
Resources and support
If you need help, the assistance team is available to contact to help meet your needs.
Price ranges at Supermetrics
Supermetrics offers a wide range of destinations for your reports, including :
Google Sheet
Essential : The first price is 69 euros per month, payable annually. It offers 5 accounts per data source and 11 data sources.
Heart : This pack is the most popular of the 4 offered in the Google Sheet destination. It costs 199 euros. With this package, you get 10 accounts per data source, automated daily refreshes and 28 data sources.
Super : for customers who need more complex data, this package is for you: at just 499 euros per month, you can have 3 users, 10 accounts per data source and 75 data sources.
Company : This offer is invoiced according to the customer's request, so please contact our sales department.
To choose the formula that suits you:
I choose the Supermetrics plan that's right for me?
Looker Studio
For the Looker Studio package, Supermetrics offers 5 very interesting levels:
Single connector : This costs 39 euros per month and offers 5 accounts per data source and one data source. It's the "Single Connector" tier that differentiates the Google Sheet package from Looker Studio, and the other tiers are as follows:
- Essentiel: at 69 euros per month ;
- Heart: 199 euros per month ;
- Super: 499 euros per month;
- Company: same payment method and parameters as the "company" offer in the Google Sheet destination.
Excel
- Essentiel: at 69 euros per month ;
- Heart: 199 euros per month ;
- Super: 499 euros per month;
- Company: prices on quotation.
Supermetrics overall rating, customer comments and reviews
The strategy adopted satisfies the heads of major companies, and they testify to this on the first interface at the bottom of the official Supermetrics site. This platform has a good rating of 4.4 stars out of 5. This rating is boosted by its ease of use, as well as the features that Supermetrics makes available to its customers. Basically, customer comments speak of the dashboard, the adaptability of its interface, its flexibility and also that the considerable time savings generated by using Supermetrics.
