How to get 70/30 on Twitch?

the 70/30 on Twitch refers to a split of net subscription revenue: the streamer keeps 70% of the revenue, while Twitch takes 30%. You don't have to fill out any forms: this split is automatically enabled when you complete the criteria for the Plus Partnership Program. You have to add them up 300 Plus Points over 3 consecutive months to unlock the 70/30 split.

Here's how this program works and how many streamers use it.

What is the 70/30 principle?

the 70/30 on Twitch refers to the revenue sharing from subscriptions between you and the platform. You keep 70% of your paid subscriptions, and Twitch takes the remaining 30%. This is much more advantageous than the default 50/50 split applied to most streamers.

This distribution is determined through the Plus Partnership Program, which rewards channels that are able to build long-term community loyalty. The calculation is done automatically, without the need for forms or case-by-case negotiations.

The system is based on subscription points accumulated over three consecutive months:

• 100 points over 3 consecutive months : You're switching to a 60/40 split.
• 300 points over 3 consecutive months : You unlock the 70/30 split on your net earnings.

These points come solely from your recurring paid subscriptions (Levels 1, 2, and 3). Free and Prime subscriptions do not count toward points, although revenue from free subscriptions is subject to the 70/30 split once you become eligible.

In 2022, Twitch capped the 70/30 at 100,000 $ in annual revenue, before removing that cap in 2024 in response to community outcry (Twitter, Reddit). The Plus partnership program was then expanded, and since May 2024, affiliates have also been able to benefit from it, not just partners.

To check the current criteria and monetization policy, the most reliable sources are still the official Twitch Help Center and the Twitch blog, as the terms change regularly.

What are the mechanics of Twitch?

Twitch works according to specific rules. Understanding how it works helps you figure out how to Streamers generate revenue, and how you can eventually achieve a 70/30 split.

The stream

On Twitch, you share your live video content.

You can customize the layout around your camera. You can also add the number of followers or the chat window to the screen. These elements, when combined, are called “scenes.”.

The term comes from the screen capture software OBS, which is free and widely used for streaming. You can also start a live stream from your phone using the mobile app.

Membership Categories: Affiliate and Partner

On Twitch, one can watch a channel with or without a subscription. All you have to do is follow a channel to receive its updates. If a channel gains enough followers and meets certain criteria, it can become Affiliate, then Partner. These tiers unlock additional features and revenue streams for streamers.

• To get started, you need to Create a Twitch account.
• To become an Affiliate, you must stream 4 hours of content on 4 different days, with an average of at least 3 viewers over the last 30 days. You must also have at least 25 followers on Twitch.
• To become a Partner, the requirements are stricter: more than 25 hours of streaming across 12 different days, and an average of 75 viewers over the last 30 days. Approval from the company’s team is required to obtain this status.

If you want to know How to Get 50 Followers on Twitch, feel free to check out our article.

With these terms of service, your community can sign up for paid subscriptions. Subscription tiers range from €4.99 to €24.99 per month. These funds are used to support streamers and make up a significant portion of their net income.

Revenue Sharing and the Partnership Plus Program

This is where the famous 70/30. By default, a Partner splits its subscription revenue 50/50 with Twitch. To gain a larger market share, the company launched the Plus Partnership (formerly Partner Plus).

The concept is simple. You earn subscription points every month from your paying subscribers. When you reach 100 points over 3 consecutive months, you move to a 60/40 split. Once you reach 300 points over three consecutive months, you’ll qualify for a 70/30 split. You’ll then keep 70% of your net subscription revenue.

Since May 2024, this partnership program has been open to affiliates, not just partners.

Donations and bits

Your community can also highlight its messages in the chat using a “cheer“.

To do this, viewers buy bits, the virtual currency of Twitch. By spending them, they unlock content specific to the channel. The streamer earns approximately 0.010 $ per bit spent. These bits are therefore another form of donation, in addition to paid subscriptions.