De “Hashtag” à “Story” en passant par “Boomerang” et “Regram”, de nombreux words are used daily on Insta.
Discover in this article the must-have words in the Instagram lexicon to decode this platform and maximize your experience on it.
| ❓ Word to know | 📝 Definition |
|---|---|
| Subscribers or Followers | Users subscribed to your account for view your publications. |
| Phantom subscribers | Subscribers inactive who don't react to your content. |
| Algorithm | System that determines content visibility Instagram. |
| Close friend | Private subscriber list with access to your exclusive content. |
| Sponsored ads | Paid publications to promote products or services. |
| Archives | Storage space for your content withdrawn Where expired. |
| Bio | Small description visible at the top of your Instagram profile. |
| Boomerang | Short video loop created from photos. |
| Caption | Text accompanying a photo or video on Instagram. |
| Carousel | Post with several photos Where videos to scroll. |
| Comment | Message left by a user under a post. |
| Creator account | Account for influencers with advanced statistical tools. |
| Business account | Account dedicated to companies with marketing tools. |
| Creator studio | Tool for plan and manage its Instagram content. |
| Crosspostage | Share the same content on several platforms. |
| DM | Private message exchanged between users on Instagram. |
| Double tap | Gesture for like a post by double-clicking. |
| Commitment | Measurement of interactions on your Instagram content. |
| Recording | Action de save a post for future reference. |
| Explore | Tab for personalized discovery per user. |
| Feed | All your publications visible on your profile. |
| News feed | Posts feed accounts monitored. |
| Follow | Action de subscribe to an Instagram account. |
| Geolocation | Marking of venue on a publication. |
| hashtag | Keyword preceded by # to group content. |
| IGTV | Long videos (longer than a minute) on Instagram. |
| Impressions | Number total displays content. |
| Insights | Statistics performance of an Instagram account. |
| Instagram shopping | Function for to sell products via Instagram. |
| Like | Indicator ofappreciation of a post. |
| Live | Broadcast live video on Instagram. |
| Post | Individual publication (photo or video) on Instagram. |
| Reach | Number of users with your content. |
| Real | Short videos and dynamics similar to those on TikTok. |
| Regram | Share content from another account to your own. |
| Restrict | Limiting interactions of a user with you. |
| Shadowban | Temporary restrictions visibility by the algorithm. |
| Mute | Hiding posts/stories without unsubscribing. |
| Top stories | Archived stories permanently visible on the profile. |
| Story | Visible photo/video content 24 h at the top of the wire. |
| Swipe up | Action de faire slide up. |
| Swiper | Action de scroll content with your finger. |
| Tag | Identification of an account in a publication or comment. |
Que veut dire “Abonnés” ou “Followers” ?
Cela désigne les utilisateurs qui s’abonnent à votre compte dans le but de see your publications regularlyThe number is displayed at the top of your profile page.
Vous désirez augmenter votre nombre d’abonnés facilement ? Découvrez where to buy Instagram followers with our article on the subject.
Que veut dire “Abonnés fantômes” ?
These are accounts that follow you, but do not participate to your content. This term therefore characterizes your less active followers who don't even see some of your content, or who see it but ignore it.
Que veut dire “Algorithme” ?
Il s’agit du système d’Instagram qui détermine l’ordre et la content visibility dans le flux d’un utilisateur.
The algorithm governs the evolution of the social network operating on both the creator's and the viewer's side. It is thanks to this system that the content of a publication is adapted to a target user.
Que veut dire “Ami proche” ?
It's a liste restreinte d’abonnés with whom you share private and exclusive publications and stories. Followers belonging to this list have the privilege of accessing your content that certain categories of people can't.
This feature is less recommended if you are on a Instagram Business. In fact, it can harm your visibility.
Que veut dire “Annonces sponsorisées” ?
Sponsored ads are paid content by advertisers to promote their products or services.
If you want increase the reach of your postsYou can improve your account with these ads. The price of advertising depends on its duration and the size of the audience you're targeting.
Que veut dire “Archives” ?
Know that your stories are saved after expiration and they go into the archives. It's also possible that the content hasn't yet expired, but you want to remove it from your feed. You can then not delete them, but send them to the Insta archives.
Que veut dire “Bio” ?
The bio on Instagram is a brief description in your profile that introduces you, whether you're on a personal or business account. The only difference is that on an Insta business account, it's a good idea to detail your professional profile and include a little call-to-action.
Que veut dire “Boomerang” ?
This is a looping video format courte créé à partir d’une série de photos qui revient d’avant en arrière. Créer une vidéo Boomerang à partir des stories Instagram est aussi possible.
Que veut dire “Caption” ?
This is the text to accompany your photo or video to contextualize it. Some also call it legend ".
Que veut dire “Carrousel” ?
A carousel is a type of post comprising several images or videos (up to 10 contents) that users can scroll through.
Que veut dire “Commentaire” ?
By reacting to your posts, Insta users can leave messages on a place dedicated to what we call "commenting". This encourages interaction with your audience. This section can be deactivated if required.
You can also buy Instagram comments if you want to boost your account quickly.
Que veut dire “Compte créateur” ?
It's a type of Instagram account designed for influencers, artists, public figures and content creators.
It allows you to benefit from many other features en plus de celles disponibles sur un compte classique. En l’occurrence, vous aurez accès aux Instagram statistics to better analyze your account.
Que veut dire “Compte professionnel” ?
A professional Instagram account is perfect for businesses thanks to additional tools and detailed statistics. It's an account designed more for sales and promotion of a brand.
Que veut dire “Creator studio” ?
It's a platform for plan and manage Instagram content from a computer, having been created by Facebook.
Que veut dire “Crosspostage” ?
This means sharing the same content on various social platforms or on several accounts.
With crossposting on Instagram, you'll have access to the same content on two different Insta profiles, on which check-ins, likes and comments will be shared. You can also post to your Facebook or WhatsApp accounts. associated with the platform.
Que veut dire “DM” ?
It's short for " Direct Message "which refers to private messages or MP Instagram exchanged between users. To access it, Insta Messaging is located on the top right-hand side of the application's home page.
Que veut dire “Double tap” ?
Double-tap (on phone) or double-click (on computer) rhymes with the action of liking a publication by double-clicking on it. By doing this, you no longer have to click on the heart-shaped button to put a "like" on an Insta post.
Que veut dire “Engagement” ?
L’interaction et l’implication des utilisateurs This is what we call "engagement". This is marked by all the likes, comments, shares and registrations.
The more engagement a piece of content generates, the more Instagram's algorithm places it in the newsfeed, leading to a high visibility.
Que veut dire “Enregistrement” ?
L’enregistrement d’une story ou d’une publication Insta est une action qui vous permet de keep content to your account for future reference.
Un contenu qui compte un grand nombre d’enregistrements montre également un sign of commitment on the platform.
Que veut dire “Explorer” ?
"Explorer" is none other than l’onglet de découverte où les utilisateurs découvrent le contenu pertinent. C’est selon la préférence, et surtout de l’habitude de chaque utilisateur qu’Explorer lui propose des posts.
If your content is visible on Explorer, you benefit from a considerable visibility on Instagram.
Que veut dire “Feed” ?
the feed is the photo and video streams in which users browse publications. In other words, it's all the posts in your account, also known as the "grid".
Que veut dire “Fil d’actualité” ?
When you're on the social network Instagram and you see the updates of the accounts you follow, you're on the "news feed", also known as the "home page".
The publications appear in the order established by the Insta algorithm according to the engagement it generates and the preference of each user. When you're in other sections of the app, simply press the little house icon to return to the News Feed.
Que veut dire “Follow” ?
Il s’agit d’un terme anglais signifiant « suivre », ce qui veut dire s’abonner à un compte pour voir son contenu dans votre flux. Quand you subscribe to someone on Insta, you become their follower.
Discover who unfollowed you on Instagram by applying the tips in another article on our website.
Que veut dire “Géolocalisation” ?
It's a feature that lets you geotag content to increase its reach. In other words, you can tag a photo or story with a specific location which will appear between your IG name and the post visual.
If you would like to know more about localisation de quelqu’un sur Instagram, n’hésitez pas à lire notre article qui en parle.
Que veut dire “Hashtag” ?
It's a word or a phrase preceded by a symbol # to group together publications on a subject. Hashtags are very much in vogue on social networks, allowing posts to be easily found on search engines.
Que veut dire “IGTV” ?
Long videos on Instagram, i.e. those that last more than a minuteare called IGTV.
Que veut dire “Impressions” ?
This is the number of times your content has been posted and viewed. Even if it's a single Insta user who views the post several times, impressions will increase.
Que veut dire “Insights” ?
These are the statistics and information about your performance on Instagram, which is only available to professional and creative accounts.
Que veut dire “Instagram shopping” ?
It's an option for companies to brand their products in shopping publications. It is, in fact, a kind of showcase which already exists on the platform, encouraging users to redirect to an external store.
Que veut dire “Like” ?
We like when we like or approve a publication by clicking on the heart or by double-clicking or double-tapping as described above.
It's a true sign of engagement. The content you like will serve as a reference for the algorithm to suggest similar publications on your feed. Likes also enable a creator to evaluate audience feedback on his or her content.
You can buy likes on Instagram if you want to highlight one of your publications.
Que veut dire “Live” ?
Doing a live show means broadcast a live video afin d’interagir instantanément avec les abonnés pendant une durée limitée.
Que veut dire “Post” ?
This is an individual post on Instagram. It can include a photo or video selon les préférences de l’utilisateur.
Que veut dire “Reach” ?
Le « Reach » est le nombre total d’utilisateurs qui ont given your content. It can also be defined as the scope of a post.
Here it's different from impressions, because if a user has seen the publication once, it's equal to a Reach, even if he or she views the publication several times, reach will not increase. Among the different types of Instagram content, real ones gain the most reach.
Que veut dire “Réels” ?
These are short, creative videos with special effects, similar to those on TikTok. Even users who aren't your Insta followers can see your real ones.
Que veut dire “Regram” ?
Regram is an action that consists of share content de quelqu’un d’autre sur votre propre compte. Regram peut aussi être appelé repost ou republication. Vous pouvez republish a story or a post on Insta.
This action is made easier by the use ofother applications as :
- Regram for Instagram;
- Repost for Instagram ;
- INSTANT (Instasave, Repost, Regram).
Que veut dire “Restreindre” ?
It is the fact of limiter l’interaction avec certains utilisateurs to reduce harassment. With this feature, you can limit the reach of your Instagram content.
Que veut dire “Shadowban” ?
This is a temporary restriction content d’un utilisateur par l’algorithme Insta. Cela peut vous arriver si vous partagez des contenus choquants ou indésirables sur la plateforme.
Que veut dire “Sourdine” ?
When you don't want to see posts and stories on your feed without unsubscribing, simply mute it.
Que veut dire “Stories à la une” ou “Highlights” ?
These are stories saved in your profile for extended visibility. They can be found at the top of your profile page.
Yes, even if the published stories only last 24 hours, you can always take them back and put them in story à la une Instagram and you can even create a group of them, i.e. a few old stories grouped together in the same Highlight.
Que veut dire “Story” ou “Stories” ?
These are photos or videos that can be found at the top of the home pagewhich disappear 24 hours after publication.
All you have to do is scroll contents the banner right at the top of your news feed to view the different stories of the people you follow, including those of your most recent subscriptions.
Then, if you want to see the story of a particular account, simply click on your profile photo and you're done.
Que veut dire “Swipe up” ?
Literally, swipe up means Slide up. It's an old manipulation allowing you to access a link in Instagram stories. We just put it here for you to understand in case you see this term somewhere in the Instagram posts you read.
Que veut dire “Swiper” ?
This is the action of fscroll quickly through posts using your finger. This means you don't have to stay on something you're less interested in, or you can view the contents of a carousel, for example.
Que veut dire “Tag” ?
Tagging on Insta means identify an account or a person in a comment or on a publication. To do this, simply type "@" on your keyboard and the names of your Insta contacts will be displayed so you can choose the person you want to tag.
FAQs
What words are forbidden on Instagram?
The words provocative, indecent or reflecting the violence are forbidden on Instagram. So you can't talk about nudity, address homophobic comments or say hateful words and insults on this platform.
What is the 5-3-1 rule on Instagram?
The 5-3-1 rule on Instagram is one of the best ways to create authentic links with your audience on the social network.
The approach is at :
- Interacting with five publications en ajoutant un j’aime dessus afin de montrer que vous appréciez le contenu.
- Comment on three publications using relevant words or compliments.
- Follow an account that matches your values and tastes.
This method helps you put your account in the spotlight by fuelling curiosity platform users.
Now you know the meaning of all the Important words in the Instagram lexicon lorsque vous utilisez ce réseau social. Si vous avez des questions, n’hésitez pas à les poser dans les commentaires.
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