TikTok has exceeded the 5 billion cumulative downloads worldwide, a milestone reached as early as 2024. It is one of the most downloaded apps in history, and usage figures confirm that the platform is much more than just a passing fad.
TikTok download trends
Since 2018, TikTok consistently tops the global download charts. In 2024, the app recorded nearly 773 million new downloads in that year alone, making it one of the best annual performances in its history.
It's the only app outside the group Meta to consistently top the world rankings for several consecutive years. In total, Instagram remains in the lead by about 3.8 billion downloads since its launch, but TikTok far exceeds YouTube and Snapchat in this area.
To get a concrete sense of how it compares to other social media platforms, here are the download figures for 2022 :
- TikTok : the most downloaded app of the year worldwide
- Instagram : about 547 million downloads
- Facebook : about 449 million downloads
This growth was driven largely by Android, which accounts for the bulk of the volume, not to mention the millions of downloads on iPhone and iPad. The app is published by ByteDance, a Chinese company founded in 2012, with a presence in more than 150 countries.
Monthly active users
TikTok has surpassed the billion monthly active users of the 2021. What is striking is how quickly this milestone was reached: other platforms took nearly a decade to reach the same figure. Today, the platform has far surpassed that milestone and is hot on the heels of giants such as Instagram and Facebook, ahead of Snapchat, LinkedIn Where Pinterest.
In France, the app has attracted more than 20 million users, a large portion of whom actively log in each month. TikTok is clearly no longer a niche network reserved for teenagers: it has become a key player for brands and the game's creators who want to reach a real audience, a fact also confirmed by the rise of TikTok for Business.
TikTok's Global Audience
Understanding Who Uses It TikTok is essential for tailoring your content or marketing strategy. In terms of gender, the platform remains predominantly female, with approximately 60 % women to 40 % men.
In terms of age, the audience is young, but not exclusively teenagers. Here is the breakdown of adult users:
- The 18-24 years old account for approximately 30 % users
- The Ages 25–34 make up the largest segment, with nearly 35 %
- The 35-44 years account for approximately 16 %
In total, nearly 87 % of the audience is between the ages of 18 and 44. This is a key piece of information for brands and influencers who want to reach an active and affluent audience.
TikTok's Audience in France
In France, the audience breakdown follows a similar pattern to that seen globally, with a few nuances. Women make up an even larger share of the audience in France:
- 44 % men
- 55 women with %
- 67 % Some users have between 18 and 44 years old
- 37 % are between 18 and 25 years old
- 20 % are between 26 and 34 years old
- 10 % are between 35 and 44 years old
These data confirm a very young user base, but also a growing presence of 26- to 44-year-olds. If you want to learn more, you can analyze a TikTok account to better understand your actual audience.
TikTok Usage Statistics
Beyond the number of downloads, it’s the usage figures that truly reveal the strength of TikTok. User behavior on the app is particularly impressive.
The amount of time users spend on the app
On average, users spend about 95 minutes a day on TikTok, or about an hour and a half. Over the course of a month, that amounts to nearly 26 hours spent on the platform. Few social media platforms reach this level of’commitment per user. This metric is of direct interest to brands looking to invest in sponsored content or influencer marketing.
A very high connection frequency
90 % users log in every day. This retention rate is largely due to the algorithm, which plays videos one after another and encourages users to return several times a day. This is one of the platform’s most striking trends: it captures users’ attention better than most competing apps.
How many users post content on TikTok?
83 % users have already posted their own video at least once since signing up. This is a real difference compared to platforms like Instagram Where Facebook, where many accounts remain inactive. On TikTok, most people enjoy creating just as much as watching.
In France, more than 64 million videos are created and published on the app. This culture of creation, driven by millions of creators and D'influencers, partly explains the continued growth in the number of subscribers and active users. This raises a question that many people are asking: how much revenue can it generate? 1 million views on TikTok ?
If you're a business or a brand, all this data shows the value of being active where your audience is engaged. To get started, check out our introductory guide to TikTok. What do you think of these numbers? Share your thoughts in the comments.
English